Potential Target Audience

Short Films

Feature Films VS. Short FilmsShort Films Feature Length Films

Have a niche audience Have a mass audience

Their directors and actors are often unknown to the audience

Directors and actors are used as a selling point to generate interest

This format is often used to experiment with new ideas and to prove that the narrative is worth making into a feature length film

Has generally had backing and proof that it will succeed.

Often very low budget Has a much larger budget than a short Film

Audience As short films have a niche audience it is

difficult to estimate what audience interest it would have. However the general audience for short films are students, teachers, film-makers, directors and film critics.

It would not have the same interest as a feature length film, particularly because it does not have a strong narrative that can be its’ selling point.

Audience However if it was a feature length film the

selling point here would probably be a well known director and/or have well known actors or actresses that would have a strong fan base and would therefore create more interest.

If the film was a feature length film, without the selling points of actors and directors, the audience would probably still be film-makers, students, teachers etc.

The Simpsons Originally ‘The Simpsons’ had an 8pm slot on

FOX, this suggests that its’ audience was of an older age range.

However now, its’ audience is of all ages, this demonstrates that its’ intended audience is not always its’ actual audience.