Technical codes

The image is a medium close up shot, as an audience we can view the

her clear skin but pale . Although the image covers the whole background

the most important bits are at the top and the writing is primarily at the

bottom. The fact that the image is stick quite intact apart from the image

have a crack, the producer may be emphasising on the actor, so audience

would want to view the trailer, or movie because they are familiar with the

actor

The editing is sharp, and her faces has been retouch to look ghost like.

The are numerous about of indication to show that the main character

become corrupt e.g. the crack on the imagine indicates danger or change,

also the props and costumes, the flower earring she wear show innocents,

showing possible manipulation in the film, her eyes and lip are the most

vibrant colour in the scene, but the image almost looks like a statue. This

indicates possible features of the film

Anchorage

The anchorage is on the right hand side is a review of the

film which says, “ an extraordinary intoxicating masterpiece”

by empire, a big media company. Intertextual references

other media in the text is made referenced in the image e.g.,

www.blackswanthemove.co.uk indicating other media platforms

offering more information about the film. This intertextual

references may then reveal the trailer and other exclusive clips

and images which promotes the movie trailer/film

Denotation/connotationThe colour scheme used includes white, red and black. White denotes

purity, cleanliness and innocence; this is juxtaposition against the black

which denotes mystery. The white also denotes the youth of the

character. The deep red used in her eyes and lips has connotations with

a range of seemingly conflicting emotions from passionate love to

violence and evil. It is suggested that her passion for her role in the ballet

turns her evil, hence the red in her eyes

Purpose/message

The purpose of this poster, is that is

does represent the trailer black swan,

its dark yet light and intriguing,

because the poster isn't so intense it

gives of the sense off a psychological

thriller. The crack empasies the

psychological area in the poster

Audience

The target audience for this film is

varied. Whereas dancers would

take an interest in the film the

psychological thriller side of the

movie attracts older teenagers and

people up to their sixtiesRepresentation

The mise en scene of this poster includes the fur on

the shoulder of the girl. She is blinded by her passion

and evil in order to get to the „top‟- illustrated by the

tiara on her head. Tiaras have connotations with

femininity, innocence however this one is notably

spikier and darker than a conventional tiara and it

denotes a darker and perhaps evil princess figure

indicating a mixture of the film The effectiveness

The poster is effectively in the sense that its simplistic with

powerful colours and conation that would help the audience to

remember what the main theme of the film is about, the black

and white with spurges of colour represent the normal

everyday life and the spurges of colour represent the push to

get to the top, the differences

other media in

the text is made

referenced in the

image e.g.,

www.dragmetohe

ll.co.uk

indicating other

media platforms

offering more

information

about the film

This is the movie

review, which is

done by one of

the biggest movie

companies, this

would grantee

publicity

Name of the actors

are displayed more

largely, compared to

drag me to hell,

showing emphasis on

big name characters The font used in the

movie title is fairly

simple and is black

to contrast against

her pale skin. It is

small, minimalistic

and classical-

signifying the nature

of ballet. The rest of

the text used is a lot

smaller and simple.

Main photo shot

image