B E H A V I O R A L

S C I E N C EA D V A N C E D

T E C H N O LO G Y

A responsible gambling tool

E V I D E N C E D

B A S E D

What is Playscan?!!

An advanced data mining, artificial intelligence and communications solution to proactively help

gaming operators detect risky gambling behaviour – and proactively provides players behaviour

modification communications, information and tools to aid change. !!!!!

How does it work?

The players’ own perception of their gambling behaviour

Advanced prediction modelling with Artificial Intelligence

Detailed analysis of gambling data

T H E 3 C O R N E R S T O N E S O F T H E P LAY S C A N A N A LY S I S

Playscan  analyses  the  player’s  gambling  data  for  signs  of  current  problema7c  gambling,  such  as  

increased  amount  of  7me  or  money  spent,  chasing,  or  increased  

tolerance.  Separate  analyses  for  each  groups  of  similar  games  are  

performed.

The  players  is  asked  16  ques7ons  based  on  PGSI  and  DSM5  criteria  to  define  how  their  gambling  affects  their  every  day  life  in  order  to  give  

their  own  subjec7ve  opinion  on  their  gambling.

The  Playscan  Ar7ficial  Intelligence  engine  uses  combined  player  data  

analysis  to  indicate  trending  behaviour.    

F A M I L Y O F G A M E S!P LAY S C A N G A M E M O D U L E S

Bingo

Casino  Slots  &  Tables

Poker

eGaming  Machines

Skill  Games

Lottery

A N A LY S E S F O R E A C H G R O U P O F S I M I LA R G A M E S A N D C H A N N E L S .

Sports  Betting

Horse  Racing

Retail

Casino

What does it look like to a player?

!!!Each player is provided with a weekly risk analysis based on the actual gaming data and the player’s own perception of their gambling. Players are notified if their risk level changes and guided to helpful tools and information on how to stay in control.

What do we mean by risk?!Playscan measures the probability that one develops unintended negative consequences of ones gambling. For example, some factors Playscan measures are if the player has increased their bets, time, chasing losses and violating their own spending limits.

P LAY S C A N F E AT U R E S

From web to mobile to land based - a seamless experience across multiple channels

Regardless where players are gambling – the player will instantly recognise the Playscan design enabling optimal navigation and usability between different gaming channels.

Optimisation of content • Regular A/B testing!• Automated A/B testing

S E E V A R I AT I O N A

S E E V A R I AT I O N B

P LAY S C A N F E AT U R E S

O P T I M I S E D C O N T E N T

Playscan includes support for automatic or manual optimisation of content This can be automatically or manually configured to conclude the most effective communications to use in different game families , targeting different demographics and player groups.

S T Y L E Y O U R P LAY S C A N - I N T E R F A C E

Customisation

Front

Colour

Operator Branding

Feature proofed for possible mandatory usage Mandatory or not - Playscan is prepared.

I H A V E I T A C T I V AT E D ! F O R M E , I T ’ S M A N D AT O RY

N O , I D O N ’ T H A V E I T. .I ’ M U S I N G I T !

P LAY S C A N F E AT U R E S

There are two separate aspects of using Playscan; as mandatory tool or on a voluntary basis. This gives the operator the opportunity to deploy and adapt Playscan in a way that matches their own responsible gambling strategy.!!

P LAY S C A N F E AT U R E S

Know Your Customers - Playscan Management ReportsPlayscan  Management  Reports  show  statistics  about  the  risk  status  and  changes  in  behaviour  among  your  players.  Use  the  management  report  to  trace  and  measure  the  efforts  of  your  responsible  gambling  activities,  set  Key  Performance  Indicators  and  provide  evidence  based  information  back  to  regulatory  bodies,  external  and  internal  stakeholders.  Proactively  learn  about  possible  problem  areas  to  lower  the  negative  impact  of  gambling.

P LAY S C A N F E AT U R E S

Spread the knowledge about responsible gambling within the organisation

Playscan  delivers  an  in-­‐depth,  internal  educational  program  to  educate  your  employees  on  the  core  aspects  of  Playscan  and  responsible  gambling.  Easily  integrated  into  the  operators  intranet  and  existing  employee  CSR  programs.

P LAY S C A N F E AT U R E S

Assistance for your customer service team Playscan Insight™!!!With Playscan Insight™ your customer service team gets details and explanations of the players Playscan status. This enables the customer service team to answer questions from the player and if required, direct the player to additional internal or external Responsible Gambling resources. Additionally the operator can utilise this solution to work proactively at identifying those individuals at increased risk.

L E T U S I N T R O D U C E S U S TA I N A B L E G A M B L I N G M A N A G E M E N T

Are you ready to level up?

As responsibility becomes a business goal, new questions emerge:

- How do we measure and evaluate the responsible gambling initiatives?

- What is best practice in responsible and sustainable gambling?

- How do we connect responsible gambling goals with the common business goals?

The Sustainable Gambling Management team offers consultancy services that helps you raise your bar of responsibility.

• Industry expertise on responsible gambling• Sustainable goal setting and Key Performance Index to

follow• Knowledge on player target groups• Communication planning, impact mapping and educational

workshops

What do we offer?

Playscan™ 2014 - The system

Management Report

Data CollectionAnalysis Engine

Playscan Insight

Playscan Education

Operators Firewall

Communications Platform

Retail

eGaming Machines

FOBT’sCasino Lottery Bingo

Poker

Horse Racing

Skilled Games

Sports Betting

Operator

Thankyou kindly for your timeF O R M O R E I N F O R M AT I O N P L E A S E C O N TA C T

M A R K K N I G H T O N AT M A R K . K N I G H T O N @ P LAY S C A N . C O M