Conventions of an indie genre

For female artist

For a indie female artist I will be focusing on Katie White from the ting things (extra info-: started in 2004 their company are Sony Music, Columbia Records, Red Ink and Roc Nation.

Although they are indie pop and are singed to a major record companies, they show codes and conventions of the indie

genre.

With their first album ‘we started

nothing has a straight to number 1 hit ‘that's not my

name’

Retro themes of bright colours in their music video

Bright backgrounds for digi packs creates

eye focus for the buyer

Star persona of retro eighties

theme continuity of the bright colours and rock-ish hair

style

Katie white wears bright coloured eye

shadow which was popular in

the 80’s

http://www.youtube.com/watch?v=UCkCTOqt8TU&feature=channel

(be the one) Indie genres do unique things to grab a more mainstream

audience, for example in this video they had use graphic match with projectors using these tricks make it a repetitive

video

http://www.youtube.com/watch?v=LzXTiepsOQY&feature=channel

(Great Dj) colour coding the band members shows team work. Also changing the backgrounds from pink and blue can connote the fact that they’re a

boy/girl band it can also illustrate they lyrics

http://www.youtube.com/watch?v=IN4YMli-Esw&ob=av2e

(That’s not my name) the white background focus the audience

eye to the passion pink wire and Katie’s red and blue outfit that

matches with Jules top.

For male artist

For the indie male artist I am focusing on Ok Go (extra info-: started in 1998 their companies are Capitol and Paracadute.

Retro themes of electro fashion from the 50’s (blazers) and 60’s/70’s (suit) (grey with flash

of colour)

They are known for their themed colours that will also be linked to other things for

example the digi pack links to their clothes with they

typography in white and blue (links to background as well)

Codes and conventions

Very challenging to other genres i.e. r’n’b or metal,

they would go to the extreme for example the

picture on the left has links to wall paper from the

Victorian times

(here it goes again)

http://www.youtube.com/watch?v=dTAAsCNK7RA&ob=av2e

The cinematography is very simple as it only set on mid shot, this allow us to see them dance

fully. While their clothing has themes of bright colors that is conventional in a indie genre they all have a certain star persona (of an extra accessory i.e. a tie, white shoes

ect) to make them an individual There star persona is of this indie

band shows a electric fashion with retro plaids and pinstripes this represents more of a costume

appearance.

For female audienceSocial network

sites for new artist

Girly technology

Michael Xcera indie actor For buying

music

Girls style

Shopping at Camden market

Girl clothing

For male audience

Social network sites for new artist

Female artist/finding new

artist

Boys technology

Male styleShopping at Camden

market

Major or indie labels

Sony

Warner brothers

EMI

BMG

WMG

SME

Universal music group