PRESENTATION

ON JEWELRY BOX

THE HISTORY OF JEWELRY BOX• The history of the jewelry box dates back centuries. Throughout the ages, jewelry boxes have been

designed and crafted by skilled craftsmen. The Industrial Revolution initiated the concept of mass production. It enabled the middle class of the society to purchase decorative items like the jewelry box along with other essential commodities. This was possible as jewelry boxes could be manufactured in bulk and the cost involved in the mass production was less.

• Mail Order Luxuries• In the early 1900s, mail order catalogs such as Sears, Wards and Marshall Field, enabled the average family

to purchase jewelry boxes from home. Even the jewelry stores put on display the latest and trendiest jewelry box designs. Jewel boxes were available in all sizes, from the smallest ring box to handkerchief and even glove sized boxes. The bottom parts of these boxes were as beautiful as the top design.

• Antimonial lead was the most common base metal used for the construction of jewelry boxes. Initially, the jewelry boxes were electroplated with copper, and then finished with either gold or silver. Other finishing touches included French Bronze, Roman Gold, Pompeian Gold, French Gray, and Parisian Silver. Ivory finishes were introduced around 1911. Enamel finished boxes lasted longer than gold or silver boxes.

•International Influences on Jewelry Boxes

• International trade and travel opened new doors to decorative styles all over the globe. During the early 1900s, the most outstanding decorative style of jewelry boxes was Art Nouveau. It was a romantic design that was famous for its flowing, asymmetrical lines, with motifs relating to nature. The Nouveau design reflected flower sentiments on jewelry boxes; the four-leaf-clover for good luck, daisies for innocence, roses for love and beauty, and so on.

• From 1904 to 1918, there was an overwhelming mass production of jewelry boxes. In this era, gold and silver boxes were very common. Silver-plated boxes are considered as antique jewelry boxes and are very rare. Other types of antique jewelry boxes include the souvenir boxes that have commemorative ceramic or photo discs. There are also the ivory finished boxes. Thought they were designed later, they are very hard to find. Their finishes were extremely durable. Hence, these antique jewelry boxes may still be passed down the family generations.

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Proper Jewelry Storage

• Believe it or not, many people abuse their jewelry. They keep them in drawers, in random boxes, and even left on countertops. Even if you've been lucky enough not to lose any pieces of your collection, not properly storing your jewelry can lead to damage and lost pieces. If you want to keep your jewelry safe, here are some jewelry storage tips.

• Purchase a Jewelry Box for Jewelry Storage• A jewelry box is the best way to store your jewelry and keep your collection safe. Your jewelry box doesn't

need to be fancy. It just needs to be able to handle the type of jewelry you have. For example, some jewelry boxes are designed specifically for rings while others are designed for necklaces and bracelets. You don't want to force your jewelry into a box that's not designed for it. Instead find one that can house your individual items appropriately. A jewelry box is the perfect solution for your jewelry storage needs.

• If Jewelry Boxes aren't Your Thing, Get a Jewelry Organizer• Some people just don't want a jewelry box or don't have enough pieces to justify purchasing one. This is

understandable, but it doesn't solve your jewelry storage issue. So, instead of a jewelry box, get yourself a jewelry organizer. Jewelry organizers vary in design and shape. Some organizers are segmented, lined trays designed to store all your jewelry pieces while others are specifically crafted stands for specific pieces, such as bracelets and necklaces. The key to selecting the right jewelry organizer is to purchase one that can store all pieces in your collection without the jeopardizing the integrity of each piece. So if a jewelry box isn't your thing, but you're still looking for a jewelry storage solution, a jewelry organizer is what you need.

• Jewelry Storage for On the Road• Taking your jewelry box with you when you travel is not normally an option. However, that doesn't mean

you can't safely store your jewelry to take along on a trip. There are travel jewelry organizers that are designed to help you keep your jewelry safe when you're on the road. These travel organizers are padded pouches that have pockets for your different jewelry items. They offer a quick and convenient solution to storing your jewelry when you're abroad. Travel jewelry cases aren't as durable or solid as a jewelry box, but it's the next best thing when you're traveling.

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Jewelry metal information

• Gold• Gold Carat• Platinum• Titanium• Silver• Diamonds

gold

GOLD

• Gold is the most popular choice for men's and ladies wedding rings and engagement rings. Gold is also very popular in dress rings, earrings, pendants, necklaces and bracelets.

• There are two things to consider when looking at gold. First, which gold carat to choose and second, the gold color or the combination of gold colors available.

Gold carat

• There are several carats available for gold.• The carat is the gold content of the metal. The carat measures the

proportion of pure gold mixed with other metal alloy to make up the final metal.

• The carat of gold is represented in many countries by the abbreviation ct. Carat can also be called karat, represented by kt or K.

• You may notice that carat or ct is also used to measure the weight of diamonds and gemstones. Although the same name is used, the two measurements are measuring different characteristics of jewelry.

• The gold carats normally used in men's wedding rings are 9kt, 14kt and 18kt.

• The higher the proportion of gold used in the final metal, the more valuable and expensive the metal will be. So all other things being the same, an 18kt ring will be more expensive than a 14kt ring and a 14kt ring will be more expensive than a 9kt ring.

Platinum

• Platinum is a white metal, but unlike gold it is used in jewelry in almost its pure form (approximately 95% pure). Platinum is extremely long wearing and is very white, so it does not need to be rhodium plated like white gold does.

• Platinum is very dense and heavy metal, so a platinum ring will feel heavier than an 18kt gold ring.

• Platinum is, however, significantly more expensive than gold. With all other things being the same, a platinum ring will be approximately twice the price of an 18kt white gold ring.

• Platinum is a prestige choice and is often chosen for its sophisticated appeal and popularity amongst the rich and famous.

• Platinum is normally not used in the full range of jewelry products due to its higher price.

• Platinum is mainly used in ladies engagement rings, ladies wedding rings and men's wedding rings.

• Platinum can also be used to make dress rings, though it is not commonly used to make earrings, pendants, bracelets or necklaces.

Platinum

Titanium

• Titanium is a natural element which has a silver-greyish-white color. Titanium is the hardest natural metal in the world. It is very strong, three times the strength of steel and much stronger than gold, silver and platinum and yet is very light weight. Pure titanium is also 100% hypo-allergenic which means that it if safe for anyone to wear as it will not react to your skin.

• Titanium provides several unique factors that make it a good metal for jewelry. It is very strong, more dent, bend and scratch resistant than gold, silver and platinum, is lightweight and importantly offers an exotic array of colors which other metals simply do not.

• One factor to consider with titanium is that titanium cannot be soldered, which means that titanium rings cannot normally be resized.

• Titanium rings made using pure titanium can normally be cut-off the finger in the event of an emergency, though they are more difficult to cut-off than gold, silver or platinum rings. Aircraft grade titanium rings normally cannot be cut-off in the event of an emergency.

• Titanium is popular in earrings and bracelets for both ladies and men

Titanium

silver

diamonds

Diamonds

• Diamonds jewelry are great and are very beautiful at the same time. Diamonds jewelry represent one of the most beautiful and durable choices at the same time. Wearing pieces of diamonds jewelry is also the symbol of a high and important social status that will impress the others and will make any woman look amazing. The diamonds jewelry diversity is always impressive and amazing, so women will surely find what they are looking for or will choose something they will never thought would like to wear. Looking to buy diamonds jewelry is very easy if you will use the Internet. The huge disadvantage of the online shopping is that the clients don’t know if the diamonds jewelry look as in the picture. Plus, it is very difficult to know if the product that someone wants to buy has flaws.

Top 10 Brands of Jewelry

• Top 1 HARRY WINSTON • Top 2 BUCCELLATI • Top 3 VAN CLEEF and ARPELS • Top 4 GRAFF • Top 5 TIFFANY & CO • Top 6 PIAGET • Top 7 CARTIER • Top 8 CHOPARD • Top 9 BULGARI • Top 10 MIKIMOTO

Market Size

• Today’s jewelry and watch market is rapidly growing, projected to rise 6.5% in 2004 to reach $57.1 billion. More than half of U.S. adults bought jewelry last year either for themselves or to give as gifts. A new consumer insights study from UNITY MARKETING, Jewelry Report 2004: The WHO, WHAT, WHERE. HOW MUCH and WHY of Jewelry Shopping.

• The traditional way people studied the jewelry and watch market has been product-specified, so they segmented the market according to fine jewelry and watches made from precious materials or costumes/fashion jewelry.

Personality Development