Parker 3-in-1

The Parker 3-in-1 Challenge

WHY?

When do you use a pencil then a pen?

The Sudoku PhenomenonMay 05

Source : National Newspapers

SUDOKU…A NEW PHENOMENON SWEEPING THE NATION

We knew Sudoku would be big…

Scientists have identified Su Doku as a classic meme…It is using our brains to propagate itself across the

world like an infectious diseaseObserver 15th May 2005

This simple game has spawned a complex industry. Plans areafoot to add the game to mobile phones, and a board game &

television show could soon leap onto the bandwagonbbc.co.uk 22nd April 2005

The game has become a phenomenon among those who like towhile away their tea break or commute by exercising their brain

with a puzzleDMail 12th May 2005

But not this big!

05,000

10,00015,00020,00025,00030,00035,00040,00045,00050,00055,00060,00065,00070,00075,00080,00085,00090,000

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Source : Overture (Yahoo /Altavista / Lycos / Wanadoo / msn)

Starcom proposes Sudoku

sponsorship

• Britain is a nation of business commuters: we spend 26 minutes a day commuting (a rise of 20% in the last 10 years).

• Britain is also a nation that loves crosswords and puzzles: on their trains, trams and underground, half of British people do some kind of puzzle every day, 20% of them spend over an hour doing them.

The Sudoku Addiction & The 3-in-1

Pencil PenPDA

Stylus

Newspaper Sudoku Sponsorship

We created the first and only real Sudoku Sponsorship

The Sudoku Addiction & The 3-in-1

Pencil PenPDA

Stylus

The IndependentSudoku Sponsorship

CREATE Sudoku Channel

Every PDA ran Splash Pages & Banners

A Parker Sudoku Channel

Content changed daily to feed the addiction

Outstanding Value

• Banner / Splash page response 3 times average

• Over 180,000 people are sent – at their request – a

Parker Sudoku puzzle every day

• This makes it bigger than CNN on PDAs

• We’d make over £650k per year if they paid a penny a

puzzle a day

• Media owner is rolling it out globally