Our Proposal

By: Yinka & Aishah

Rejected Ideas :Avril Lavigne- ‘I'm with you’

• This music video has a slow beat as opposed to an upbeat one like all the other possible ideas we came up with. At first we felt this was a unique idea that would present simplicity with a modern twist to it. However, we decided not to go forward with it as we believed more could be done with a upbeat track.

• http://www.youtube.com/watch?v=dGR65RWwzg8&ob=av2e

Rejected Ideas: Rihanna - Umbrellas• We also considered picking this video

because it’s a viewed as a renowned and iconic video that has a unique style and structure making it so memorable. The lyrics of the song would also make it possible to construct a narrative video which could be fairly manageable task to pursue. Unfortunately, the iconic status of this particular piece proved to be a negative issue for us as this meant we had a certain expectation to live up to. Also matching up to the effects of this would also prove difficult reinforcing our decision to reject this idea.

• http://www.youtube.com/watch?v=CvBfHwUxHIk&ob=av2n

Rejected Ideas: Beyoncé- Check up on it

• We really liked the idea and theme of this music video, but felt it was not a practical option. This is because it is solely performative, restricting how much can be done with it. Initially, we are looking for a music video that can adapt a hybrid genres, therefore could not use this video. Although, we managed to use aspects of the video to inspire us for our own music video, taking one of the per formative scenes from video and considering to use it in our own video. http://www.youtube.com/watch?v=759oFylCZfc

This is the exact scene we plan to replicate in our video.

Final Idea :Truth Hurts-Addictive• We decided to use this song

because it embraced a combination of two areas we both had knowledge on . For example the record is an R’n’B song which Yinka had grown up listening to so now knows the typical conventions of an R’n’B music video. Also Aisha's Asian heritage allows us to properly explore/convey the Asian themes within the original video efficiently. Alongside those points we liked fact this video confirmed to r’n’b conventions of its time (e.g. rappers featuring it them) but also challenged the conventions (e.g. The use of a different cultures recording track to make the beat) so we believed it would be an interesting music video and song to adapt http://www.youtube.com/watch?v=oTjPmgN98H8