Angus, Thongs and Perfect Snogging opening title analysis

Angus, Thongs and Perfect Snogging begins with the institution 'Nickelodeon Movies' presented on screen in an orange colour. This production company is known for creating films aimed at a teenage target audience, therefore we automatically expect that this film will be aimed at teenagers. This fades out as the first scene appears on screen without any title or crew yet displayed.

The first text to appear on screen is 'Paramount Pictures international and Nickelodeon Movies present' which again is presenting the production companies as they hold great importance in the film. The typography is large as it is taking up almost have of the screen, however you can still see what is happening in the scene as the text does not cover it completely. The typography is girly, fancy writing which stereotypically appeals to the audience of teenage girls.

The next text on screen is in the same typography but even larger than the typeface before, mainly due to there being less words. The typography is white which ties in with the white houses surrounding the main character in this shot as if the text were a bright colour it would detract from the character's outfit which begins the narrative. This text then slowly fades out.

The title of the film is next on screen, fading in larger than the other text presented earlier causing it to stand out. This is due to it being the name of the story which will follow, allowing the audience to interpret what the film will be about. The text is white which connotes purity due to teenage girls usually being pure and the film appealing to an innocent audience due to it being certificated 12A.

The main character of the cast who is also the narrator of the film is firstly presented out of the others due to the importance of her role. Her name fades in next to a mid-shot of the actress to present that she is 'Georgia Groome' as it does not state that she is playing her. The consistent use of the swirly typography creates a professional and classy look rather than many different typography being used.

The next cast and crew names appear with much quicker gaps in between them and fade in and out much faster than when the title and first cast member appeared. This is mostly due to their role holding less importance in the film and the main character running faster in the background.

Lastly on screen is 'directed by Gurinder Chadha' with a shot of a blue sky which suggests that although the film has begun with the main character angry, things will get better for her. This lasts on screen longer than the cast and crew and fades out slower so must hold more importance.

The gradual cutting of the opening titles connotes a teenager's hectic and disorganised life which is reflected in this film. This allows the teenage audience to identify with this using the uses and gratification theory.

The gradual fading in and out of the opening titles connotes a happy atmosphere due to it being slow, which contrasts to the main character who is not presented as happy in the opening sequence. However, this suggests that the film will be light-hearted and not taken too seriously and that teenage girls have a tendency to exaggerate things.

The style of curly typography used connotes fairy tales with perfect lives due to it being commonly used in Disney films. This idea is the opposite to the main character's life in this film as she is not seen as stereotypically perfect and neither does she have a perfect life. Many teenage girls would find the typography attractive due to stereotypically growing up around Disney films and although they're growing up it is still part of them. This style of typography is widely used in chick-flicks as females are usually the target audience.

From analysing the opening titles of this film, I would use this information in my film by creating my typography to be white as it connotes purity which would relate to our teenage target audience. The white typeface also stands out on many different backgrounds and appears as classy rather than many different colours. I would also overlay the titles onto our footage due to it taking up less time of the film and not detracting from the narrative. In addition I would also like to use gradual cutting, as used in this film due to it connoting a teenager's hectic life which creates the audience to identify with the film.