Online art gallery 1

Online art galleryAn online version of a contemporary art gallery.

Purpose and Type of Online Art GalleriesAn online art gallery refers to a website that display artworks. Usually, the online gallery is run as a business, withthe purpose of displaying the artwork being to promote it to potential buyers. Other variations include:• An online art market for collectors also known as an online secondary market. COMPANY - http:/ / www.

welcometocompany. com - is the only one currently.It's an online and offline social network for collectorsexclusively. COMPANY connects collectors of emerging art while providing original content, an on-line artexchange and affordable, Limited Edition prints commissioned by COMPANY.

• A contemporary art gallery displaying art work from their current, future, or past exhibitions, most often topromote the exhibitions, rather than with a view to selling the work via the website (e.g. http:/ / www.saatchi-gallery. co. uk/ ).

• An artist hosting their own gallery, either on their own website or on other websites (e.g. http:/ / www.elinaartgallery. co. uk). This approach is usually adopted with a view to increasing the percentage of the sale pricethe artist themselves receive.

• A website which conducts art competitions and art contests for artists to compete against other artists in order togain recognition for their art and artistic talents. This is the equivalent of a "bricks & mortar" art gallery or artorganization conducting a juried competition and having a group exhibition of the winners, but this event is beingconducted online (e.g. http:/ / www. lightspacetime. com ).

• There are a number of online galleries (e.g. http:/ / www. premiergallery. com and http:/ / www. artgallery. co. uk/) that reprresent many artists working in different media and genre. The artist either pays a monthly fee or agreesto a commission paid when the work is sold. These are usually non-exclusive and are therefore a risk freeopportunity for the artist to sell their work worldwide. They can be found by using search terms such as "originalart" or "online art gallery".

Viewing Art OnlineViewing art online is an improving experience. Ideally, art should appear exactly as it would if seen in the realworld, but there are factors that limit the extent to which this is possible. Factors include:• Whether or not natural lighting can be approximated• The extent to which a viewer is able to see the art from various angles i.e. other than head-on• The impact on art that uses layering or raised effects when it is not viewable as a three dimensional objectThe increased adoption of broadband, and improvement in web programming techniques opens up the opportunityfor improved display of art online. Whilst no online gallery yet uses light filtering effects, and 3d photography is notyet available, much richer images and improved display techniques provide the viewer with a much richerexperience.The viewer may be offered the option of zooming such that the texture or pigmentation may be examined. Also insome cases the size of the work can be better appreciated by showing it alongside an image of a person of averageheight.Another advantage of Online Galleries is that the art buying public is broadening but people are still somewhatintimidated by most commercial Art Galleries. They think they know nothing about art and I believe that in somecases this disadvantages the sales of some artists. If the potential buyer has access to a wide range of art that they canview in the comfort and safety of their own home they will tend to look a bit deeper and get to know what and who

Online art gallery 2

they like.

Associated FacilitiesOnline galleries often form part of a wider online operation, with other popular facilities including:• blogs• news• reviews• events listings• pricing information• gallery listings• forums

References

Article Sources and Contributors 3

Article Sources and ContributorsOnline art gallery  Source: http://en.wikipedia.org/w/index.php?oldid=458212313  Contributors: Artist2792, Chrisreen, Discover original art, Docu, Gadgetsguru, J04n, Johnrmath, Jpbowen,Lithoderm, Marc1226, Modernist, Mrmachender, RA0808, Rachyroos, Rb77, Ronhjones, Shirt58, Wikwebster, 15 anonymous edits

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