November 08 B

Nov08

The #1 Comedy Block

The Queen of Daytime talk

The Best alternative programming

Mastery of our inventory

Unique opportunities for clients

An experienced team

Community Involvement

Future

We Got:

You Get:Guaranteed delivery

Strong Commitment to Service

Client focused promotions

Cost effective possibilities

Flexibility to fulfill your needs

Great Return on Investment

Partnership

Good!

Persons and Females

We Got:

You Get:

Good

Glamourous Talk with Tyra at 3p

P18-34 P18-49 F18-34 F18-49

KTUD1.3

KTNV0.9

KTUD1.2

KTNV0.9

KTNV0.3

KTUD0.7

KTNV0.3

KTUD0.7

KVCW0.5

KVCW0.3

KVCW1.1

KVCW0.6

KVVU0.2

KVVU0.1

KVVU0.3

KVVU0.3

KVMY0.1

KVMY0.2

KVMY0.2

KVMY0.4

People’s Court - KTNV

Judge Piro - KVCW

Divorce Court - KVVU

Judge Hatchett - KVMY

We Got:

Source:NSI November 08

#1 Place to find Persons and Females 18-34

We Got:

You Get:

Good

We Got: Females with Oprah at 4p

Station Program F18-34 F18-49 F25-49 F25-54

KTUD Oprah 2.4 1.9 1.4 1.5

KVCW Peoples Court 0.3 0.5 0.5 0.4

KVVU Judge Piro 0.2 0.3 0.4 0.6

KVMY Divorce Court 0.6 0.5 0.6 0.5

KTNV Judge Hatchett 0.1 0.8 1.0 1.0

Source:NSI November 08

+86%

+11% +6%

+50%

+71%

-7%

-8%

+36%

Source:NSI November 08 4p Time Period vs KLAS 9a Time Period

Strength in Oprah at 4p

KLAS

We Got:

KLAS

+44%

0% +6%

+20%

+60%

-42% -38%

+6%

Source: NSI November 08 M-F 9-10a and 4-5p vs November 07

We Got: Strength in Oprah at 4p year to year

Station F18-34 F18-49

KTUD 2.4 1.9

KLAS 1.9 2.1

Source: NSI November 08

We Got: Young Females

2.4

Source: NSI November 08

0.50.5 0.3 0.1

0.2

0.6

Eyewitness NewsNews/Judge Judy

Jamie Foxx/Wayans Bros.

Action News Judge Joe Brown

Judge Mathis

We Got: More Strength in F18-34 - Than all the others combined!

KLASKVBC

KVCW

KTNVKVVU

KVMY

The Place for Persons, Males and Females

We Got:

You Get:

Good

Station Program F18-49 F25-49 F25-54 P25-49 P25-54

KTUD King of the Hill +233% +300% +450% +57% +67%

KVCW Judge Judy +80% +58% +29% +44% +18%

KVVU Everybody Loves Raymond -60% -66% -45% -37% -33%

KVMY King of Queens

+118% +144% +120% +29% +20%

KTNV Action News -28% -37% -24% -37% -19%

S o u r c e : N S I N o v e m b e r 0 8 a n d N S I M a y 0 8

We Got: Growth Book to Book at 6p

Source: NSI November 08 & NSI: November 2007

F18-49

+67%

-42%

+0%+22%

-20%

Growth Year to Year at 6p In F18-49

King of the Hill Everybody LovesRaymond

Eyewitness News

News 3 Action News

King ofQueens Judge Judy

We Got:

-50%

+118%

F25-49

+100%

Growth Year to Year at 6p in F25-49We Got:

-66% +11% +29%

-58%

+100

+27%


Eyewitness News

News 3 Action News



+89%

Growth Year to Year at 6p in F25-54We Got:

+13% +13%

-5% -23%

+7% -42%


Eyewitness News

News 3 Action News


F25-54

Need to Research this


F18-49

+91%

0%

-18% -7% -20%

Growth Year to Year at 6:30p in F18-49

Family Guy Friends Insider Jeopardy Action News

2 & 1/2Men Judge Judy

We Got:

-41%

+150%


F25-49

+667%

Growth Year to Year at 6:30p in F25-49We Got:

-8%0%

-3%-57%

+122

-18%

Insider Jeopardy Action News

2 & 1/2Men Judge Judy

FriendsFamily Guy


+89%

Growth Year to Year at 6:30p in F25-54We Got:

+13% +13%

-5% -23%

+7% -42%

F25-54

Need to Research this

Insider JeopardyAction News

2 & 1/2Men

Judge JudyFriendsFamily Guy


P18-49

+50%

-12% -10%-19%

-11%-23% -50%

Persons at 7p Year to Year in P18-49

Source: NSI November 2008 , NSI. November 2007

The Simpsons Trivial Pursuit Entertainment Tonight

Wheel of Fortune Extra Seinfeld Dr. Phil

We Got:

P25-49



+45%


Wheel of Fortune Extra Seinfeld Dr. Phil

We Got:

0%

-22% -6% -36%-15% -58%

P25-54




Wheel of Fortune

Extra Seinfeld Dr. Phil

We Got:

+27%

-9% -12% -22% -27% -29% -46%

2.5

.5.9

2.1

.8

We Got: P18-49 Favorite Show at 7:30p

KVCW KTNVKVMY KVVU

Source: NSI. November 08

The Simpsons Dr. Phil Millionaire 2 and 1/2 Men

TMZ

0.50.8

2.2

0.8

We Got: P25-49 Favorite Show at 7:30p

2.1

KVCW KTNVKVMY KVVU

KTUD


The Simpsons Dr. Phil Millionaire 2 and 1/2 Men TMZ

Station Program M 18-49

KTUD The Simpsons +54%

KLAS Insider +22%

KVBC Access Hollywood FLAT

KVCW Dr. Phil -85%

KVVU TMZ +14%

KVMY 2 and 1/2 Men -35%

KTNV Millionaire -16%

We Got: M18-49 at 7:30p Year to Year

Source: NSI. November 08, NSI November 07

Station Program F18-49 F25-49 F25-54

KTUD The Simpsons +50% +138% +143%

KLAS Insider -24% -22% -13%

KVBC Access Hollywood -16% -8% -23%

KVCW Dr. Phil -33% -40% -35%

KVVU TMZ -22% -19% -18%

KVMY 2 and 1/2 Men FLAT +9% -6%

KTNV Millionaire -21% -40% -37%

We Got: Females at 7:30p Year to Year

Source: NSI. November 08, NSI November 07

Station Program F 18-49 F 25-49 F 25-54

KTUD The Simpsons +77% +50% +50%

KLAS Insider -29% -20% -12%

KVBC Access Hollywood +57% +59% +24%

KVCW Dr. Phil -42% -40% -35%

KVVU TMZ -9% -9% -20%

KVMY 2 and 1/2 Men +27% +25% +16%

KTNV Millionaire FLAT -30% FLAT

We Got: Females Book to Book at 7:30p

Source: NSI. November 08, NSI May 08

2.82.5

M18-34M18-49


We Got: #1 at 7:30p in M18-34, M18-49

P18-34 F18-34

2.22.4


We Got: #1 in 18-34 Demos at 7:30p

Station Program P18-49000’s

P25-49000’s

P50+000’s

KTUD King of the Hill 82% 73% 18%

KTNV Action News 18% 18% 82%

KLAS Eyewitness News 32% 28% 68%

KVCW Judge Judy 35% 31% 65%

KVMY King of Queens 70% 56% 30%

KVVU Raymond 36% 36% 64%

KVBC News 3 32% 26% 68%


The Demos you need at 6pWe Got:

Station Program P18-49000’s

P25-49000’s

P50+000’s

KTUD Family Guy 89% 74% 11%

KTNV Action News 26% 21% 74%

KLAS Inside Edition 27% 21% 73%

KVCW Judge Judy 32% 29% 68%

KVMY 21/2 Men 58% 45% 42%

KVVU Friends 67% 58% 33%

KVBC Jeopardy 28% 26% 72%


The Demos you need at 6:30pWe Got:

Station ProgramP18-49000’S

P25-49000’S

P50+000’S

KTUD The Simpsons 82% 50% 18%

KTNV Extra 41% 29% 59%

KLASEntertainment

Tonight38% 31% 62%

KVCW Dr. Phil 28% 27% 72%

KVMY Seinfeld 50% 47% 50%

KVVU Trivial Pursuit 64% 55% 36%

KVBC Wheel of Fortune 28% 27% 72%


The Demos you need at 7pWe Got:

Station Program P18-49000’S

P25-49000’S

P50+000’S

KTUD The Simpsons 92% 63% 8%

KTNV Millionaire 21% 15% 79%

KLAS Insider 28% 26% 72%

KVCW Dr. Phil 27% 27% 73%

KVMY 2 1/2 Men 50% 42% 50%

KVVU TMZ 50% 43% 50%

KVBC Access Hollywood 43% 38% 57%

Source: NSI. NOV 08

The Demos you need at 7:30pWe Got:

M18-34 M18-49 M25-49 M25-54 F18-34 F18-49 F25-49 F25-54

KTUD 1.8 KTUD 2.1 KVBC 2.2 KVBC 2.1 KVBC 1.9 KVBC 2.4 KVBC 2.9 KVBC 2.9

KVBC 1.7 KVBC 2.0 KVMY 1.8 KVMY 1.9 KTUD 1.5 KTUD 2.2 KTUD 2.1 KLAS 2.7

KVMY 1.1 KVMY 1.8 KTUD 1.7 KTUD 1.4 KVMY 1.4 KLAS 1.7 KLAS 2.1 KTUD 1.8

KLAS 1.1 KLAS 0.9 KVVU 0.8 KLAS 0.8 KTNV 1.0 KVMY 1.6 KVMY 1.7 KVMY 1.8

KVVU 0.6 KVVU 0.7 KLAS 0.7 KVVU 0.7 KVVU 0.7 KVVU 1.6 KVVU 1.7 KVCW 1.2

KTNV 0.3 KTNV 0.5 KTNV 0.6 KTNV 0.6 KLAS 0.6 KTNV 1.0 KVCW 1.1 KTNV 1.2

KVCW 0.1 KVCW 0.4 KVCW 0.5 KVCW 0.5 KVCW 0.4 KVCW 0.9 KTNV 0.8 KVVU 1.1

We Got: Males and Females from 6:30p-8p


KTUDKLAS

KVBC

KTNV

KVCW

KVMY

KVVU

P18-34 P18-49 P25-49 P25-54

KVBC 1.8 KTUD 2.2 KVBC 2.5 KVBC 2.5

KTUD 1.7 KVBC 2.2 KTUD 1.9 KVMY 1.8

KVMY 1.3 KVMY 1.7 KVMY 1.8 KLAS 1.7

KLAS 0.8 KLAS 1.3 KLAS 1.4 KTUD 1.6

KVVU 0.6 KVVU 0.8 KVVU 0.9 KTNV 0.9

KTNV 0.6 KTNV 0.7 KTNV 0.7 KVVU 0.9

KVCW 0.4 KVCW 0.6 KVCW 0.7 KVCW 0.8

We Got: Persons from 6:30p-8p


KTUDKLAS

KVBC

KTNV

KVCW

KVMY

KVVU

Station Program P18-34 P18-49 P25-49 P25-54

KTUD Family GuyM-F

1.4 1.7 1.6 1.4

KVCW Gossip Girl 2.8 1.6 1.3 1.3

KVCW One Tree Hill 2.6 1.4 1.3 1.3

KVCW Stylista 1.1 1.1 1.1 0.9

KVCW Fri-Chris/The Game/Top Model 0 0.8 0.9 0.8

KVMY The Twilight Zone 1.3 1.6 1.7 0.6

KVMY Street Patrol 0 0.8 1.0 1.3

KVMY Jail 1.0 0.7 0.8 0.8

KVMY Worlds Funniest Videos 0.3 0.4 0.4 0.6

KVMY T-Rock Project 0.6 0.4 0.1 0.3

KVMY My Thursday Movie 0.8 0.7 0.8 0.6

KTNV Super Nanny 1.4 1.1 1.4 1.3


We Got: Strong Demos in Prime Time

Station Program P18-34 P18-49 P25-49

KTUDFamily Guy

M-F 1.4 1.7 1.6

KVVUSmarter than a 5th

Grader0.6 0.7 0.8

KVVUDon’t Forget the

Lyrics0.9 1.2 1.4



Station Program M18-34 M18-49 M25-49 M25-54

KTUD Family Guy M-F 1.3 1.7 1.4 1.2

KVCW Gossip Girl 0.7 0.3 0.4 0.4

KVCW One Tree Hill 0.9 0.5 0.6 0.5

KVCW Privileged 0.8 0.4 0.4 0.3

KVCW Stylista 0.5 0.6 0.5 0.4

KVCW Fri-Chris/The Game/Top Model 0 0 0 0

KVVU Don’t Forget the Lyrics 0.5 0.5 0.6 0.6

KVMY Twilight Zone 0.8 1.3 1.2 1.0

KVMY Jail 1.0 0.8 1.0 0.9

KVMY WFV 0.1 0.4 0.4 0.5

KVMY T-Rock 0 0 0 0.2

KTNV Movie 0.8 0.8 0.8 0.7

KTNV Ugly Betty 1.1 0.8 0.9 0.7

KTNV Wife Swap 0.6 0.5 0.4 0.3

KTNV Super Nanny 1.2 0.7 0.8 0.7



Station Program F18-34 F18-49 F25-49 F25-54

KTUDFamily Guy

M-F1.5 1.7 1.8 1.6

KVVU Smarter than a 5th Grader

0.9 1.1 1.0 1.1

KVMY Street Patrol 0 0.1 0.2 1.0

KVMY Jail 0.9 0.6 0.7 0.7

KVMY WFV 0.5 0.4 0.3 0.2

KVMY T-Rock 1.2 0.8 0.3 0.4

KVMY Movie 0.8 0.7 0.7 0.6

We Got: Strong Female Demos in Prime Time


Station Program P18-34

Vegas TV Family Guy Wed. 8-8:30p 2.7

KVBC Biggest Loser Tue. 8-9p 2.4

KLAS NCIS Tue. 8-9p 2.4

Vegas TV Family Guy Mon. 8-8:30p 2.2

KVBC Knight Rider Wed. 8-9p 2.1

KVVU Hell’s Kitchen Thur. 8-9p 2.1

Vegas TV Family Guy M-F 8-8:30p 1.4

KVBC Deal or No Deal Fri. 8-9p 1.2

KVVU Smarter than a Fifth Grader Fri. 8-9p 0.6

KLAS New Adventures of Old Christine Wed. 8-8:30p 0.3

KVBC Rosie Live Wed 8-9p 0.2



Late Night Growth in Females

We Got:

You Get:

Good

We Got: Growth in Late Fringe with Tyler Perry’s House of Payne at 11p in F18-34

F18-34

+800%

-65%

+62%

-27% -25%

KTUD

KLASKVMY KVBC KVCW KTNV KVVU

-50% -85%

Source: NSI. November 08 ,NSI MAY08

T.Perry House of Payne

EyewitnessNews at 11 Seinfeld News 3

at 11Law & Order

CIAction News

at 11Fox News

at 11


F18-49

+250%

+19% 0%

-50%-16%-9%

KTUD KLAS KVMY KVBC KVCW KTNV KVVU

+20%




at 11Law & Order

CIAction News

at 11Fox News

at 11


F25-49

+100%

+24%

+75%

-4%-37%

+38%

-30%





at 11Law & Order

CIAction News

at 11Fox News

at 11

Source: NSI. NOV 08,NSI MAY08

We Got: Growth in Late Fringe with Tyra at 11:30p in F18-34

F18-34

+900%

flat

+57%

-53% -90%-12% -60%


Tyra David Letterman Scrubs The TonightShow

Nightline TMZLaw & OrderCI

Source: NSI. NOV 08,NSI MAY08

We Got: Growth in Late Fringe with Tyra at 11:30p in F18-49

F18-49

+200%

flat flatflat

-66%

+13%

-14%


Tyra David Letterman Scrubs The TonightShow

Paid Nightline TMZ

P18-34 P18-49 P25-54 M18-34 F18-34 F25-54

KTUD 1.1 KTUD 0.6 KTUD 0.6 KTUD 1.2 KTUD 1.0 KTUD 0.6

KLAS 0.3 KLAS 0.5 KLAS 0.6 KLAS 0.2 KLAS 0.4 KLAS 0.2

KVCW 0.0 KVCW 0.1 KVCW 0.3 KVCW 0.0 KVCW 0.0 KVCW 0.5

KVVU 0.0 KVVU 0.5 KVVU 0.7 KVVU 0.6 KVVU 0.0 KVVU 0.6

We Got: Weekend Strength with Family Guy 7p-8p


KLAS

KTUDKVCW

KVVU

Good

We Got:

You Get:

The #1 Comedy BlockThe Queen of Daytime talkGreat alternative programmingMastery of our inventoryUnique opportunities for clientsAn experienced teamCommunity InvolvementFuture

Guaranteed delivery

Strong Commitment to Service

Client focused promotions

Cost effective possibilities

Flexibility to fulfill your needs

Partnership

This Fall

Entertainment & Humor

November 08 B