Hello.

We are cADets

And this is our big idea

Ignite memories, Unite families

Objectives

To ignite memories from past television experiences

To remind TV viewers of family

togetherness through television

Strategy

By portraying MediaCorp as a family companion who has stood by them

through 50 years

By highlighting MediaCorp’s efforts to meet their new demands

Campaign

Television Commercial to attract TV viewers to digital website

Website encourages engagement and interactivity

Digital invitation to families to attend MediaCorp’s event

Step 1:

Step 2:

Step 3:

The Hook

Television Commercial

Refer to storyboard attached

A one minute video montage made up of snippets of past MediaCorp programmes – with original audio

intact

3-pronged call to action

Recognize snippets of video shown in montage

Evoke desire to re-watch shows/episodes

Share their nostalgic experiences with past shows

Desired response

To create a MediaCorp family account

MediaCorp Fam Acc

A website dedicated to connect MediaCorp’s products in one single

platform

Can be extended into an App (android, iOS, BB)

Family Account

All in one platform

The Interface

http://www.mediacorptv50.tumblr.com/

Benefits

Links all MediaCorp’s products in a single platform

Shared by members in the family

Able to share resources/activities within family account

Digital Invitation

A personalized digital invitation would be sent to each family account 3 weeks

prior to the actual event in line with MediaCorp’s publicity efforts

Rationale

Extend TV viewing experience out of home

Embrace new digital platforms to fulfill family needs

Interactive and engaging

Convenient (linking services in a single website)

Something that has not been done before

Relevant way to reach out to consumers in highly digitalized world

Expected outcomes

Buzz generated, seen as the next BIG thing

Increased turnout rate for the event

Better customer relations for MediaCorp

Ultimate Goal

MediaCorp has been and will always be a part of people’s lives,

even more so now with multi-screens touch points

Thank you

Tan Yi Xin Jasmine

Chua Yuxuan

Lau Kia Yong