News 60s proposal june2012

ADT presents

Key ideas

Coverage

Adbreakduring

programCreative

the

first

…

The first…

• HTV7 & 9 merging

• adbreak inserted during news program

• totally new creative & dynamic format

Coverage enhancement: Merging HTV 7 + 9

HTV7

Variety ShowNews 60s

Opening

18:30

News

7 min.

Adbreak

2 min.

News

7 min.

Adbreak

2 min.

News

7 min.

Adbreak

2 min.

News

3 min.

News 60s

Closing

19:00

HTV7

Kid Show

HTV9

Series

HTV9

Transmitted

from VTV

Creative & dynamic format

• Latest news and information on the latest top stories everyday life stories,

business, entertainment, weather…

• All news/clips delivered concisely within 60 seconds

Why 60 giây

Top rating program on HTV

Wide coverage

Top rating adcode on HTV

Top efficient CPP

Steady improvement (specially for female target)

Good adcode rating with high OTS (only 2-3’ ads vs. 5’ normally)

6 reasons that you should buy

Top 10 spending programs on HTV in 2012Rating leader

While all key HTV programs & timebands’ rating are going down, 60 giây viewership is increasing to

lead top rating billboard for all kinds of target.

0

1

2

3

4

5

6

7

W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25

F18-50ABCD

Noon Series HTV7 Evening Series HTV9 Night Series HTV7 Night Series HTV9

Đi tìm ẩn số Chung sức HTV7 Vượt lên chính mình HTV7 Thể thao 365 HTV9

Thế giới 24 giờ HTV7 60 giây HTV7+9

Market: HCM-Meter Period: 02/01 – 24/06/2012




0

1

2

3

4

5

6


M18-35ABC









0

1

2

3

4

5

6


P16-35ABCD




60 giây reach progressHigh quality, high awareness

With its high quality production & breaking news content, 60 giây is firmly getting increasing attention

from TV audience.


-

5.0

10.0

15.0

20.0

25.0

30.0

35.0


Rch%

M35-55 ABCD F18-50ABCD P18-29ABCD

Viewing habit of HTV7/9 in HCM60 giây changes TV viewing habit

Just after six months on air, 60 giây has changed the viewing habit most of target audiences. People are

now moving in HTV7/9 for watching 60 giây

1.7 1.6 1.6

1.0 0.90.7 0.8

1.4 1.5 1.51.8

3.5

4.3

3.8

3.2

2.8

1.3

0.6

1.31.5 1.5

2.0

3.1

4.5

5.05.3

4.6

6.5

8.1

9.4

9.0

7.8

6.7

5.1

3.6

1.31.1

1.61.8

0.9 1.0 1.11.4 1.5 1.6 1.5 1.6

3.5

4.7

5.7

4.6

4.2

1.9

1.01.3

1.5 1.5

2.8

4.6

6.0 6.0

8.7

6.8

8.5

7.6

7.0

6.5

6.97.1

5.4

3.6

2.8

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

06:00 -

06:30

06:30 -

07:00

07:00 -

07:30

07:30 -

08:00

08:00 -

08:30

08:30 -

09:00

09:00 -

09:30

09:30 -

10:00

10:00 -

10:30

10:30 -

11:00

11:00 -

11:30

11:30 -

12:00

12:00 -

12:30

12:30 -

13:00

13:00 -

13:30

13:30 -

14:00

14:00 -

14:30

14:30 -

15:00

15:00 -

15:30

15:30 -

16:00

16:00 -

16:30

16:30 -

17:00

17:00 -

17:30

17:30 -

18:00

18:00 -

18:30

18:30 -

19:00

19:00 -

19:30

19:30 -

20:00

20:00 -

20:30

20:30 -

21:00

21:00 -

21:30

21:30 -

22:00

22:00 -

22:30

22:30 -

23:00

23:00 -

23:30

23:30 -

24:00

AvRch% - F18-50ABCD

01/12/2011 to 31/12/2011 01/06/2012 to 27/06/2012

60 g

iay

Market: HCM-Meter Vehicle: HTV7, HTV9

AvRch%: It is the average of the number of daily contacts, divided by the universe of the target being worked on, expressed in percentage

0.6 0.70.9

0.70.5 0.4 0.4

0.8 0.91.1

1.3

1.9

2.2

1.7

2.1 2.0

0.9

0.5 0.6

0.9 0.8

1.3

2.1

3.6 3.7

4.1 4.0

5.1

7.2

8.0

7.6

6.9

6.3

4.6

3.1

1.1

0.5

0.8

1.1

0.7 0.8 0.9 0.81.0

1.2 1.1 1.2

2.8

3.6

4.1

3.1

2.5

1.2

0.8

1.1 1.1 1.2

2.4

3.9

4.9 5.0

6.7

5.4

6.7

6.3

5.7

5.2 5.3 5.4

4.2

3.1

2.3

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

06:00 -

06:30

06:30 -

07:00

07:00 -

07:30

07:30 -

08:00

08:00 -

08:30

08:30 -

09:00

09:00 -

09:30

09:30 -

10:00

10:00 -

10:30

10:30 -

11:00

11:00 -

11:30

11:30 -

12:00

12:00 -

12:30

12:30 -

13:00

13:00 -

13:30

13:30 -

14:00

14:00 -

14:30

14:30 -

15:00

15:00 -

15:30

15:30 -

16:00

16:00 -

16:30

16:30 -

17:00

17:00 -

17:30

17:30 -

18:00

18:00 -

18:30

18:30 -

19:00

19:00 -

19:30

19:30 -

20:00

20:00 -

20:30

20:30 -

21:00

21:00 -

21:30

21:30 -

22:00

22:00 -

22:30

22:30 -

23:00

23:00 -

23:30

23:30 -

24:00

AvRch% - P16-35ABCD

01/12/2011 to 31/12/2011 01/06/2012 to 27/06/2012

60 g

iay






1.6 1.61.4

0.80.6

0.8

0.4

1.0 1.0 1.1 1.21.4

2.3

1.61.4 1.3

0.9 0.8

1.4

1.1

0.8 0.9

1.6

3.53.3

3.6

3.3

6.2

7.87.6

6.0

5.4

5.0

3.3

2.8

1.11.01.2

1.4

0.80.6 0.6

0.8 0.91.1 1.2

1.0

2.3

3.0 2.9

2.1

1.4

1.10.9

1.4

0.91.1

2.1

3.3

4.1

3.8

5.8

4.8

6.96.7

5.1

4.3 4.4

3.9

3.5

2.8

2.3

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

06:00 -

06:30

06:30 -

07:00

07:00 -

07:30

07:30 -

08:00

08:00 -

08:30

08:30 -

09:00

09:00 -

09:30

09:30 -

10:00

10:00 -

10:30

10:30 -

11:00

11:00 -

11:30

11:30 -

12:00

12:00 -

12:30

12:30 -

13:00

13:00 -

13:30

13:30 -

14:00

14:00 -

14:30

14:30 -

15:00

15:00 -

15:30

15:30 -

16:00

16:00 -

16:30

16:30 -

17:00

17:00 -

17:30

17:30 -

18:00

18:00 -

18:30

18:30 -

19:00

19:00 -

19:30

19:30 -

20:00

20:00 -

20:30

20:30 -

21:00

21:00 -

21:30

21:30 -

22:00

22:00 -

22:30

22:30 -

23:00

23:00 -

23:30

23:30 -

24:00

AvRch% - M18-45ABC

01/12/2011 to 31/12/2011 01/06/2012 to 27/06/2012

60 g

iay






Rtg%

Rch%

TgAfin%

Most popular daily programs on htv in june

Favourite program

60 giây dominates the top daily program billboard, as well as be the favourite program of female viewers

in HCM market.


4.4

2.7

2.4 2.4

2.0 1.9 1.8 1.8

1.5 1.5 1.5 1.4 40

18

2630 28 31

36

24

34

1520

37

110 109 106

98 99

79

97

121

101 95

91 91

0

20

40

60

80

100

120

140

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

60 giay Thời sự QT VTV

Thời sự VTV

Series 13h Series 17h30

Thế giới 24 giờ

Thời sự HTV

Series 12hSeries 20h Thông điệp sáng

tạo

Thể thao 365

Series 22h

HTV7+9 HTV9 HTV9 HTV7 HTV9 HTV7 HTV9 HTV7 HTV7 HTV7 HTV9 HTV9

F18-50ABCD

Rtg% Rch% TgAfin%

Rtg%

Rch%

TgAfin%

Most popular daily programs on HTV in June

Highest coverage

60 giây not only leads the daily news program list but also gains the highest interest of male audience in

HCM market.


3.9

3.2

2.4 2.2 2.2 2.1 2.0

1.7 1.5 1.4 46

30

17

42

27 29 24

42

27

18

97

131

98

118

92 94

123

110

72

124

-

20

40

60

80

100

120

140

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

60 giay Thế giới 24 giờ

Thời sự QT VTV

Thời sự HTV Series 13h Thời sự VTV Thể thao 365 Series 22h Series 17h30 Bản tin trưa 12h

HTV7+9 HTV7 HTV9 HTV9 HTV7 HTV9 HTV9 HTV9 HTV9 HTV9

M35-55ABCD

Rtg% Rch% TgAfin%

Rtg%

Rch%

TgAfin%

Most popular daily programs on HTV in June

Rating leader

Even young adults, the most fluctuating target, now are keeping a firm loyalty in 60 giây.


3.7

1.5 1.6

1.2 1.2

2.1 1.9 1.9

0.9 0.8

36 32 31 31 30 28 26 26

19 18

90

80

106

77

49

86

94

86

76 75

-

20

40

60

80

100

120

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

60 giây Thời sự HTV Series 20h Series 22h Series 13h Thế giới 24 giờ

Series 17h30 Thời sự VTV Bản tin trưa Dự báo thời tiết

HTV7+9 (HCMC)

HTV9 (HCMC)

HTV7 (HCMC)

HTV9 (HCMC)

HTV7 (HCMC)

HTV7 (HCMC)

HTV9 (HCMC)

HTV9 (HCMC)

HTV9 (HCMC)

HTV9 (HCMC)

P18-29ABCD

Rtg% Rch% TgAfin%

Top 10 spending adcodes comparisonAll genres

60 giây maintains having the highest rating adcode in the market, nearly as double as the second

highest one.


3.6

1.3 1.4 1.4

1.1

1.4

2.3

1.0

1.3 1.5

4.7

1.8

2.5 2.5

1.2

1.5

2.7

1.5 1.3

2.1

3.5

1.2

0.7 0.7

1.4

1.8

2.3

0.7

1.7

1.4

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

DB.C 9C2 7B2-G1 7B2-G2 7P4-G2 7D4 7T6VL-G2 7A14 7P4-G1 7T7MU-S

60 giây Thời sự HTV Phim trưa 13h Phim trưa 13h Phim tối 20h Thế giới 24 giờ Vượt lên chính

mìnhMón ngon mỗi

ngàyCuối đường

băng

Ngôi nhà mơ

ước


Rtg%

P16-35 ABCD F18-50ABCD M18-35ABC

Top 10 spending adcodes comparisonAll genres

60 giây stands among the best adcodes in invest in with very low CPP30.


782

1,125

678

882

2,762

1,359 1,357

584

2,383

1,403

599

840

376 485

2,628

1,326

1,126

374

2,308

976

804

1,255 1,279

1,754

2,278

1,090

1,325

794

1,854

1,462

-

500

1,000

1,500

2,000

2,500

3,000

DB.C 9C2 7B2-G1 7B2-G2 7P4-G2 7D4 7T6VL-G2 7A14 7P4-G1 7T7MU-S

60 giây Thời sự HTV Phim trưa 13h Phim trưa 13h Phim tối 20h Thế giới 24 giờ Vượt lên chính

mình

Món ngon mỗi

ngày

Cuối đường

băng

Ngôi nhà mơ

ước


CPP30

P16-35 ABCD F18-50ABCD M18-35ABC

Top 10 spending adcodes comparisonSeries genre

Beside of watching series, 60 giây becoming one of top Rating program


3.6

3.3

1.4 1.4

1.1 1.3

1.4 1.2 1.2

1.0

4.7 4.5

2.5 2.5

1.2 1.3

1.7

2.1

1.5

1.2

3.5

2.9

0.7 0.7

1.4

1.7

1.1

0.8

1.1 1.0

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

DB.C DB.B 7B2-G1 7B2-G2 7P4-G2 7P4-G1 7B8-G2 7B1-G2 9C9-G2 9C9-G1

60 giây 60 giây Phim trưa 13h Phim trưa 13h Phim tối 20h Phim tối 20h Phim chiều 17h Phim trưa 12h Phim tối 22h Phim tối 22h

HTV7+9 (HCMC)HTV7+9 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV9 (HCMC) HTV9 (HCMC)

Rtg%

P16-35ABCD F18-50ABCD M18-35ABC

Top 10 spending adcodes comparisonSeries genre

While the efficiency of advertising in series in declining with extremely high CPP in primetime, 60 giây is

definitely a very good program to invest in.


782 853

678

882

2,762

2,383

704 764

1,246

1,431

599 625

376 485

2,628

2,308

555 453

991

1,213

804

970

1,279

1,754

2,278

1,854

852

1,187

1,382 1,427

-

500

1,000

1,500

2,000

2,500

3,000

DB.C DB.B 7B2-G1 7B2-G2 7P4-G2 7P4-G1 7B8-G2 7B1-G2 9C9-G2 9C9-G1

60 giây 60 giây Phim trưa 13h Phim trưa 13h Phim tối 20h Phim tối 20h Phim chiều 17h Phim trưa 12h Phim tối 22h Phim tối 22h

HTV7+9

(HCMC)

HTV7+9

(HCMC)

HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV9 (HCMC) HTV9 (HCMC)

CPP30


Top 10 spending adcodes comparisonEntertainment genre

While primetime key shows still maintain a steady rating, 60 giây raises to be the strong new leader


3.6

3.3

2.3

1.9

1.3 1.5

2.2

1.9 1.9

1.5

1.8 1.7

4.7 4.5

2.7 2.9

1.6

2.5 2.5

3.2 3.2

2.4

2.8

2.2

3.5

2.9

2.3

1.6

1.0 1.0

2.5

1.4 1.5

1.3 1.1

1.7

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

DB.C DB.B 7T6VL-G2 7CN4-S 7T7LD-G2 7T3CS-G3 7T6VL-G1 7CN4-G3 7CN4-G2 7T3CS-G1 7T3CS-G2 7CN5TT-S

60 giây 60 giây Vượt lên

chính mình

Đi tìm ẩn số Tôi là người

dẫn đầu

Chung sức Vượt lên

chính mình

Đi tìm ẩn số Đi tìm ẩn số Chung sức Chung sức Thử thách tài

trí

HTV7+9

(HCMC)

HTV7+9

(HCMC)

HTV7

(HCMC)

HTV7

(HCMC)

HTV7

(HCMC)

HTV7

(HCMC)

HTV7

(HCMC)

HTV7

(HCMC)

HTV7

(HCMC)

HTV7

(HCMC)

HTV7

(HCMC)

HTV7

(HCMC)

Rtg%


Top 10 spending adcodes comparisonEntertainment genre

For show genre, good rating doesn’t guarantee good CPP. That’s why a lot of advertisers move from

shows to 60 giây with great CPP


782 853

1,357

907

2,500

1,898

1,293

1,039 982

1,731 1,638

857

599 625

1,126

617

2,117

1,140 1,111

638 600

1,079 1,033

639 804

970

1,325

1,077

3,172

2,756

1,130

1,408 1,272

2,007

2,674

864

-

500

1,000

1,500

2,000

2,500

3,000

3,500

DB.C DB.B 7T6VL-G2 7CN4-S 7T7LD-G2 7T3CS-G3 7T6VL-G1 7CN4-G3 7CN4-G2 7T3CS-G1 7T3CS-G2 7CN5TT-S

60 giây 60 giây Vượt lên

chính mình

Đi tìm ẩn số Tôi là người

dẫn đầu

Chung sức Vượt lên

chính mình

Đi tìm ẩn số Đi tìm ẩn số Chung sức Chung sức Thử thách tài

trí

HTV7+9 HTV7+9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7

CPP30


Top 10 spending adcodes comparisonNews/sports/general interest/document/lifestyle genre

For other genres, 60 giây is the dominator in aspect of commercial viewership


3.6

3.3 3.4

1.0

1.5

1.2 1.4

1.5

0.5

1.1

4.7 4.5

4.3

1.5

2.1 1.9

1.5

2.4

0.6

1.4

3.5

2.9

3.7

0.7

1.4

0.8

1.5

1.2

0.4

1.5

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

DB.C DB.B DB.A 7A14 7T7MU-S 7A14-S 7D2UM-S 7CN14K-S 9B1N-S 7T7MU

60 giây 60 giây 60 giây Món ngon mỗi ngày

Ngôi nhà mơ

ướcMón ngon mỗi

ngàyƯớc mơ của em Phút giây cảnh

giácBản tin 12 giờ Ngôi nhà mơ

ước

HTV7+9 HTV7+9 HTV7+9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV9 HTV7

Rtg%


Top 10 spending adcodes comparisonnews/sports/general interest/document/lifestyle genre

All three spot breaks of 60 giây has a very competitive CPP comparing with other top adcodes in these

genres.


782 853 828

584

1,403

616

843

616

964

1,698

599 625 654

374

976

386

780

400

790

1,388

804

970

761 794

1,462

949

813 771

1,232 1,236

-

200

400

600

800

1,000

1,200

1,400

1,600

1,800

DB.C DB.B DB.A 7A14 7T7MU-S 7A14-S 7D2UM-S 7CN14K-S 9B1N-S 7T7MU

60 giây 60 giây 60 giây Món ngon mỗi

ngày

Ngôi nhà mơ

ước

Món ngon mỗi

ngày

Ước mơ của em Phút giây cảnh

giác

Bản tin 12 giờ Ngôi nhà mơ

ước

HTV7+9 HTV7+9 HTV7+9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV9 HTV7

CPP30


60 giây adcodes progressAll three adcodes get high rating


-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25

M35-55ABCD

DB.A DB.B DB.C

Just start commercializing in March, 60 giây’s adcodes are getting more and more viewers very fast.

And the trend tells us all three adcodes will still increase and share the similar rating number.





-

1.0

2.0

3.0

4.0

5.0

6.0


F18-50ABCD

DB.A DB.B DB.C



0

0.5

1

1.5

2

2.5

3

3.5

4

4.5


F18-50ABCD

DB.A DB.B DB.C



Significant increasing for 60 giây since June

7

14

20

27

12

20

30

37

21

40

52

92

-

10

20

30

40

50

60

70

80

90

100

March April May June

No. Of Advertisers No. Of Brands TVC Duration (m)

Spot duration in 60 second soars up in June, as double as May. It shows 60 second is a truly efficient

progam to advertise.

60 giây advertising in lastest 4 months60 giây fits for variety of brands/products

40

63

50

34

- 10 20 30 40 50 60 70

No. Of Advertisers

No. Of Brands

No. Of Products

No. Of Product Group

60 second advertising index

Brands advertised in 60 second greatly diversify, ranging from men’s cosmetics, household appliance,

F&B, banking service to baby-care products.

top advertisers investing in 60 giâySafe place for advertisers who focus on media efficiency

60 Second is gaining audience loyalty for its up-to-date, accurate and interesting news, as well as

winning trust from top advertisers.

THANK YOU

Entertainment & Humor

News 60s proposal june2012