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Mv history

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Page 1: Mv history
Page 2: Mv history

a brief History of Music Promos

Page 3: Mv history

www.petesmediablog.blogspot.com

@petesmediablog

#bfiMV

http://www.petesmediablog.blogspot.com
http://www.petesmediablog.blogspot.com
Page 4: Mv history

Outline of the Session

• history of music promo: from early origins+ some ways of analysing

• Ten Tips for making your own music promo

• Task over lunch

• later: Corin Hardy (Director)

Page 5: Mv history

What is a Music Video?

•lasts the length of the song (but sometimes longer)

•features the artist (but not always)

•can tell a story (but doesn’t have to)

•needs to be visually memorable and worth repeat viewings

Page 6: Mv history

1930s experimentation

Page 7: Mv history

Soundies

Page 8: Mv history

Scopitones

Page 9: Mv history

1960s

Page 10: Mv history

1970s

Page 11: Mv history
Page 12: Mv history

1980s

Page 13: Mv history

Madonna

Page 14: Mv history

Michael Jackson

Page 15: Mv history
Page 16: Mv history

controversy- MV back in the news

Page 17: Mv history

Method of analysis(from Andrew Goodwin)

• Genre characteristics

• Visuals relationship with Lyrics and Music

• Need to sell artist as star

• Voyeurism/looking

• Intertextuality

Page 18: Mv history

Genre

Page 19: Mv history

Visuals relationship with lyrics and music

Page 20: Mv history

Star image

Page 21: Mv history

Voyeurism- the ‘look’

Page 22: Mv history

Voyeurism- the ‘look’

Page 23: Mv history

intertextuality


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