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MV functions Elliot Sears
Functions of a MV • In music videos it is mainly to promote their new albums and to make
money. • In music videos they use promotion. • The music video is there to sell the song and to sell the artist/ band. • If it is performance they will be usually promoting the artist.
The Weeknd- The Hills PerformanceIn this music video it shows him walking down the street after having a car crash, throughout the whole video it is performance. This music video was very similar to his other songs because they are mostly performance. Also this MV is to promote there new album.