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MUSIC QUESTIONAIRE –
I am currently designing and producing my own music magazine that focuses on the ‘Hip-Hop’ genre. My primary target audience is males aged 15 – 25, who are interested in the ‘Hip-Hop’ genre. It would aid my research greatly if you could take some time to complete the questionnaire by answering the series of questions below on the ‘Hip-Hop’ genre and Music Magazines.
1) What is your Gender?
2) Are you in my target audience age range, between 15-25?
3) Are you interested in the ‘Hip-Hop’ genre of Music?
4) If you answered ‘Yes’ to question 3 please state three ‘Hip-Hop’ artists you are interested in -
Notable ‘Hip-Hop’ artists include: Eminem Akon Tinie Tempah
5) If you answered ‘Yes’ to question 3 please state what it is that attracts you to the ‘Hip-Hop’ genre. Please place a tick by the side of the point that is relevant to you.
The artists/bands involved in the genre
The lyrics of the songs
The instruments and vocals used
The image of the ‘Hip-Hop’ genre
Other (specify below)
6) Do you currently buy or read music magazines?
FemaleMale
NoYes
Yes No
7) If you answered ‘Yes’ to question six please state how often you buy music magazines, place a tick in the box.
Daily Basis
Weekly Basis
Fortnightly
Monthly Basis
Yearly Basis
8) Again, if you answered ‘Yes’ to question 6 please state which magazine(s) you buy most frequently.
9) If you answered ‘No’ to question 6 please select a reason for not purchasing or reading music magazines.
I don’t know much about the magazines on offer
I’m not particularly interested in music
They don’t seem to be aimed at people like me
They’re too expensive
I don’t buy magazines of any type
Other (specify below)
Yes No
10) If you already purchased music magazines what would encourage you to purchase them more often or in greater numbers or if you do not purchase them at all what may persuade you?
Competitions (prizes: CD’s, concert tickets, etc)
Free Gifts (T-shirts, CD’s, posters, etc)
Cheaper prices
Key dates on things like upcoming gigs and festivals
Current news and exclusive interviews
Other (specify below)
11) How much would you be willing to pay for a music magazine?
I would only pick up a Music Magazine if it was free.
50p – 99p
£1.00 – £2.00
£2.01 – £3.00
£3.01 – £4.00
Over 4 pounds.
12) What colour scheme would you most like to see used for the front page of a music magazine?
Bright colours e.g. Reds, Oranges and Yellows that are eye-catching and bold
More subtle colours e.g. Whites, Greys and Greens that are pale and neutral
Other (specify below)
13) What kind of image would you most like to see on the front page of a music magazine?
One large image of an artist or band linking in with a main cover line
A series of smaller photos relating to individual cover lines
Other (specify below)
14) What contents would you most like to find within a music magazine?
General up-to-date information on the music scene
Information on specific bands or artists
Latest news both on the music scene and in general
Competitions
Write in section to have your opinions published
Exclusive behind the scenes interviews and photos
Other (specify below)
15) If a new music magazine entered the market specialising in the ‘Hip-Hop’ genre would you purchase it?
16) Finally, which of these magazines do you find the most appealing and if you had to purchase one with your own money which would it be? Please circle A, B, C, D or E.
NoYes
ED
CBA