•Religious•Entertainment of an audience

•Entertainment of the performer’s•An enhancement of the oral tradition

•Accompany dance•Festivals, parties, weddings, receptions, sporting events and other public and private social events

•Work songs•Political songs

•Commercial jingles•Healing (Music Therapy)

•Ambient music•Study/practice pieces

•Military music•Enhancement of other media

•Educational

Prehistoric Eras: Flutes are often discovered, carved from bones in which lateral holes have been pierced; these are thought to have been blown at one end.

Ancient Egypt: The earliest material and representational evidence of Egyptian musical instruments dates to the Predynastic period , but the evidence is more securely attested

in the Old Kingdom when harps, flutes and double clarinets were played.

Biblical period:

Painting of David with his harp, Paris Psalter, c. 960, Constantinople

• "Ancient music" is the name given to the music that followed. The "oldest known song" was written in cuneiform, dating to 4,000 years ago from Ur. Indian classical music (marga) can be found from the scriptures of the Hindu tradition, the Vedas. Samaveda, one of the four Vedas, describes music at length.

Early music: Developed in Europe in early medieval period, after the fall of roman empire. Music from roman catholic church survived and little non-Christian music from this period survived,

Periods of Western art musicEarlyMedieval (500–1400)Renaissance(1400–1600)Baroque(1600–1760)

Common practiceBaroque(1600–1760)Classical(1730–1820)Romantic(1815–1910)

Modern and contemporaryModern(1890–1930) >>>>> 20th century(1900–2000) Contemporary(1975–present) >>>> 21st century(2000–present)

Size of

Industry INDIAN MUSIC INDUSTRY 

Size of the IndustryThe Current size of Indian Music Industry is Rs 800 crore

and the Projected size by 2014: Rs 900 crore.*Geographical distribution

Mumbai, Delhi, Karnataka, Punjab, Andhra Pradesh, Pune, Hyderabad, ChennaiOutput per annum

Music contributes as much as 15 % of individual earnings in the Film Industry*.

• Approximately 15 crores of unit sales of music cassettes

• Indian Music Industry today currently stands at INR 10.4 billion. Till the last decade the Indian music industry at INR 18 billion (GBP) has more than doubled. The total Indian music cassette (MC) market constitutes 95% while the compact disc (CD) market is 5% in volume terms

Internationalization Satellite Radio 150 FM stations

Weakness•But at the same time, we find that the quality of classical music is deteriorating. This is a result of many factors like, lack of dedicated teachers due to low monetary payments, lack of practice (Riyaz) by students, etc.• Indian music is a knowledge and entertainment trade, not anyone can listen and appreciate it . The listeners need to know what the singer is singing.• Indian classical Music is restricted to India only its not prevalent all over the world.• Riyaz is time consuming and as I mentioned earlier it needs years and years of practiceLack of International popularity

Strengths •Indian music is becoming popular day-by-day, as more number of people are interested in learning and listening to it.

•This has happened due to some artists of international fame who have worked hard to propagate Indian music both vocal and instrumental.

• People have realized the healing power of Indian classical music and entertaining modern music.

•Indian youth is also taking interest & Reality show talent hunts .

Opportunities

Growing NRI population worldwideSome knowledge base is needed to

understand ICM

Stress, violence, Chaos increasing (good for music therapy)

Performances on TV.Institutional selling

Threats

The Jazz music and Cultural music of all the countries

Youth generation is more influenced by western culture and

they are not at all interested in Indian classical music

Western singers become idols

Strategies by

Emerging music houses• Genre

• Finance

• Team Booking agents, artist managers, lawyers, publicists, and tour managers. Learn who you need on your team, when you need them, and what you should pay them.

• Networking

• Development l ‘long term thinking’

• Playing MusicAn artist’s live performances must be viewed in the same light as any other business venture.

• Song Writing largely relies on knowledge and entertainment

quotient of the writer

• Tools / New Media Know what tools and usage of new media are at your disposal and how to integrate them into your overall strategy.

Bibliography

Http://en.wikipedia.org/wiki/music *www.indianmi.org/national.htm( indian music

industry)

THANK YOU