Mood board notes

• The above mood board is a collaboration of grime- dance music. This includes, trance, drum and bass, psy-trance, and euphoria.

• All the magazines have a poster based format, simple with no pull lines, simple title, offers, and lead article. The layouts indicate an audience who are unique and egoistic. And the music magazines offer them this with style options, and all the articles and in particularly the pictures being about an individual, not a group or band.

• However this can also reflect the appeal and values of the magazine, highlighting an individual, it can induce personality, which is why the readers buy the magazines, believing in some sense that they’re enhancing they’re own psyche.

• Par ATM the circulation figures are relatively low, appealing to an ‘underground’ and less mainstream music culture.