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Presentation at MoMo Madrid May 2009 - on Mobile Music
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mmCHANNEL Multimedia Mobile Channel
“Enabling the Digital Multimedia Experience” Mobile music and the evolution to social media
Company presentation – May 09May you require more information, please refer to :
Cristobal Alonso [email protected]
Marc RoseChief Commercial Officer
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
The fast music r-evolution
Portable music
Digital portable music
Mobile digital portable music
User-generated mobile digital portable music
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
No worries, this is not going to be a company product show
Just 5 very quick slides to talk about us
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
mmCHANNEL enables an innovative vision…
Music .All formats
Games
Video
Infotainment
ImagesMarketingMessages
Events
Subscriptions
Recommend
Advertise Communities
UGC
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
Some mmCHANNEL music implementations
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
Some mmChannel music implementations
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
Content = Attention
Content, Tools & Services= Attention, Participation,
Interaction, and Content
http://www.flickr.com/photos/wespionage/
But the Value Equation is changing
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
This requires to identify a new Enablement Pattern
Higher repeat visits
More Loyal Users
Higher levels of interactionMore useful site
More content
More traffic
More links
More authority
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
The next step to community music!
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
The next step to community music!
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
There are still attractive models around (mobile) music
MoMO Amsterdam:Gerd Leonhard Presentation
extract
The elimination of DRM on its present form will create a
second R-evolution
DRM will cease to exist very soon, how will the industry and its different players behave then?
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
People still does love music (and let me make a projection, people will still love music in 50 years from now)
However the way to monetize music has to evolve in many cases:
• Physical events such as concerts and festivals are still a huge driver for fans and need to be integrate better into a digital value chain
• The mobile internet R-evolution has opened new and innovative ways to promote music and monetization opportunities
• Many people is still interested on paying for music, provided it is easy to find, buy and port into other devices
A
A B
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
The operators know this but don´t have a real answer, so far is to leverage music and its value to bundle their internet” all you can eat” offers
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
• To regulate the market
• To watch out for consumer’s protection
• To enable competition
• To facilitate and coordinate discussions and new business models around the industry players
What should and would be really the role of the industry regulator SGAE
mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL
If you think digital content…
THINK mmCHANNEL!!!
Cristobal Alonso [email protected]
Marc RoseChief Commercial Officer
