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Connecting the world through Social Games

Mindset Studio - Social Games & Apps

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Mindset Studio is a company focused in Social Apps and Online Games on free-to-play business models, both with original IP and well-established third party properties, designed for Advertising and Entertainment.

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Page 1: Mindset Studio - Social Games & Apps

Connecting the world through Social Games

Page 2: Mindset Studio - Social Games & Apps

About Us

Our mission is to connect the world through world-class Games & Apps with a social component, designed for

advertising & entertainment.

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Page 3: Mindset Studio - Social Games & Apps

Social Games = Social (Network) Games

Games that run or integrate with a social network and use that network to enhance gameplay between players

Social Games = Social (Network) Games

Games that run or integrate with a social network and use that network to enhance gameplay between players

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What is a social game/app?

Page 4: Mindset Studio - Social Games & Apps

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Growth of social apps & games

www.appdata.comwww.appdata.com

Page 5: Mindset Studio - Social Games & Apps

“24% of the US/UK online population play social games” - PopCap, 2010

“56MM people in the US play social games” - Mashable, 2010

“24% see social networks as their primary source of “gaming”- GI, 2009

“83% of all social gamers use Facebook to play”-Gamezbo, 2010

“41% are full-time workers”- PopCap, 2010

“95% play multiple (2-3) times per week”- PopCap, 2010

“24% of the US/UK online population play social games” - PopCap, 2010

“56MM people in the US play social games” - Mashable, 2010

“24% see social networks as their primary source of “gaming”- GI, 2009

“83% of all social gamers use Facebook to play”-Gamezbo, 2010

“41% are full-time workers”- PopCap, 2010

“95% play multiple (2-3) times per week”- PopCap, 2010

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Consumer habits are changing

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Who is playing?

www.gamesindustry.comwww.gamesindustry.com

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Why Social Games & Apps Work?

Item Collecting-“I want more”

-“I want to collect the whole set”- “I Don’t want to miss out”

Item Collecting-“I want more”

-“I want to collect the whole set”- “I Don’t want to miss out”

Constant Goal Completion-“That’s Done, What’s Next”-“I only have a little bit to go”

- “I’m only going to play for 5 mins (1 hour later…)”

Constant Goal Completion-“That’s Done, What’s Next”-“I only have a little bit to go”

- “I’m only going to play for 5 mins (1 hour later…)”

Competing with real friends-“I beat you!”

-“Look what I’ve got! Or “Look what I’ve done!”- “I want to play, now !”

Competing with real friends-“I beat you!”

-“Look what I’ve got! Or “Look what I’ve done!”- “I want to play, now !”

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Benefits of games/app for brands

Are a cost effective form of marketing Establish a personal connection with your customers

Capture your customer’s undivided attention Engage your customers for long periods

Allow customers to interact directly with your brand Increase the customer’s product knowledge

Make your brand “cool Are viral & social

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Power of virtual currency for brandsG

AM

E

$

Action

Sign un to newsletter

Visit Website

Watch Video

Take a Survey

Tell a Friend About Product

Visit a Store

Trial the product (Test Drive)

Purchase Product (On Pack)

5$

10$

15$

20$

25$

50$

75$

500$

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Some of our clients

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Greatest Hits

Page 12: Mindset Studio - Social Games & Apps

Web: www.mindset-designs.com / Twitter: @mindsetdesigns / Facebook Page: www.facebook.com/mindsetdesigns

Concepción Arenal 3425 piso 3 Loft 39, C1427EKA, Tel: +5411.4551.9707, Mail: [email protected].