INTENTIONS -Changing Miley’s “star persona”. Before it was Hannah Montana, innocent, clean cut, child friendly funny, witty. Designed to appeal to young teenagers (12-14). Now her new star persona, risque, promiscuous, raunchy, objectified, explicit, confident, older and edgier. Designed to grow with her fans.The intention of the video is to promote the new single, to promote Miley as an artist and to act as a revenue stream, most watched video in a day.

REPRESENTATION OF THE ARTIST At the start she is crying, which shows she is emotional, sad and hurt. Violent imagery and literal destruction show how angry she is. This is personal and honest, authentic pain, we know this because the refers to real life relationships. She’s naked and riding a wrecking ball, which shows she’s still confident and assured. And she is Promiscuous and highly sexual, because she licks the sledge hammer in a suggestive manner.

MUSIC VIDEO ANALYSIS

Artist: Miley Cyrus! !Track Name: Wrecking BallDirector: Terry RichardsonFormat: 3 minutes 42 seconds - Studio Based PerformanceGenre: Pop/Ballad

INTENTIONS -Changing Miley’s “star persona”. Before it was Hannah Montana, innocent, clean cut, child friendly funny, witty. Designed to appeal to young teenagers (12-14). Now her new star persona, risque, promiscuous, raunchy, objectified, explicit, confident, older and edgier. Designed to grow with her fans.The intention of the video is to promote the new single, to promote Miley as an artist and to act as a revenue stream, most watched video in a day.

RELATIONSHIP BETWEEN MUSIC AND VISUALS

Slow soft opening she is crying, builds up to a crescendo, ballad, chorus, music swells, louder.verse-softerInstrumentation -> guitar, studio produced digital quality. drums are in time with the wrecking ball hits. Simple imagery, with basic lighting.

MUSIC VIDEO ANALYSIS

Artist: Miley Cyrus! !Track Name: Wrecking BallDirector: Terry RichardsonFormat: 3 minutes 42 seconds - Studio Based PerformanceGenre: Pop/Ballad

INTENTIONS -Changing Miley’s “star persona”. Before it was Hannah Montana, innocent, clean cut, child friendly funny, witty. Designed to appeal to young teenagers (12-14). Now her new star persona, risque, promiscuous, raunchy, objectified, explicit, confident, older and edgier. Designed to grow with her fans.The intention of the video is to promote the new single, to promote Miley as an artist and to act as a revenue stream, most watched video in a day.

RELATIONSHIP BETWEEN LYRICS AND VISUALS

Wrecking in ball in lyrics, you see a wrecking ball. The song is about her broken heart over her relationship ending, shown by the destruction of the wall.Stripped of her emotion, stripped of her clothes.Embracing the pain, licking her big sledgehammer.

MUSIC VIDEO ANALYSIS

Artist: Miley Cyrus! !Track Name: Wrecking BallDirector: Terry RichardsonFormat: 3 minutes 42 seconds - Studio Based PerformanceGenre: Pop/Ballad

INTENTIONS -Changing Miley’s “star persona”. Before it was Hannah Montana, innocent, clean cut, child friendly funny, witty. Designed to appeal to young teenagers (12-14). Now her new star persona, risque, promiscuous, raunchy, objectified, explicit, confident, older and edgier. Designed to grow with her fans.The intention of the video is to promote the new single, to promote Miley as an artist and to act as a revenue stream, most watched video in a day.

VOYEURISM (NOTION OF LOOKING) Hammer licking- focuses sexuality, explicit intimate moment, at a high angle close up.Explicit nature of the video, obvious the viewer is being played with.We’re watching raw emotion, crying.

MUSIC VIDEO ANALYSIS

Artist: Miley Cyrus! !Track Name: Wrecking BallDirector: Terry RichardsonFormat: 3 minutes 42 seconds - Studio Based PerformanceGenre: Pop/Ballad

INTENTIONS -Changing Miley’s “star persona”. Before it was Hannah Montana, innocent, clean cut, child friendly funny, witty. Designed to appeal to young teenagers (12-14). Now her new star persona, risque, promiscuous, raunchy, objectified, explicit, confident, older and edgier. Designed to grow with her fans.The intention of the video is to promote the new single, to promote Miley as an artist and to act as a revenue stream, most watched video in a day.

INTERTEXTUALITY Obvious references to Sinead O Connor’s “nothing compared to you” video In terms of framing, address and tears of emotion.

MUSIC VIDEO ANALYSIS

Artist: Miley Cyrus! !Track Name: Wrecking BallDirector: Terry RichardsonFormat: 3 minutes 42 seconds - Studio Based PerformanceGenre: Pop/Ballad

INTENTIONS -Changing Miley’s “star persona”. Before it was Hannah Montana, innocent, clean cut, child friendly funny, witty. Designed to appeal to young teenagers (12-14). Now her new star persona, risque, promiscuous, raunchy, objectified, explicit, confident, older and edgier. Designed to grow with her fans.The intention of the video is to promote the new single, to promote Miley as an artist and to act as a revenue stream, most watched video in a day.

TYPICAL OF GENRE -Pop (ballad)Typical-The song subject is about loveImagery relates directly to the lyricsPerformers address is direct to audience (camera)Abstract imagery and drama are similar to Lady GagaDifferent-Show of the emotion is so rawOverly explicitA pop video with many extreme elements

MUSIC VIDEO ANALYSIS

Artist: Miley Cyrus! !Track Name: Wrecking BallDirector: Terry RichardsonFormat: 3 minutes 42 seconds - Studio Based PerformanceGenre: Pop/Ballad

INTENTIONS -Changing Miley’s “star persona”. Before it was Hannah Montana, innocent, clean cut, child friendly funny, witty. Designed to appeal to young teenagers (12-14). Now her new star persona, risque, promiscuous, raunchy, objectified, explicit, confident, older and edgier. Designed to grow with her fans.The intention of the video is to promote the new single, to promote Miley as an artist and to act as a revenue stream, most watched video in a day.

WHO IS THE TARGET AUDIENCE - Miley Cyrus fans who have grown up - Now older teenagers/early twenties- A new audience, Lady Gaga fans, because of

explicit images and drama.- Potentially new teenage boy fans due to

explicit nature.- Mainstream audience that can connect with

the emotion of the song. - POINT OF CONTENTIONattempting to create image of a strong woman using her sexualityHOWEVER- uses iconography usually associated with pornography

MUSIC VIDEO ANALYSIS

Artist: Miley Cyrus! !Track Name: Wrecking BallDirector: Terry RichardsonFormat: 3 minutes 42 seconds - Studio Based PerformanceGenre: Pop/Ballad

INTENTIONS -Changing Miley’s “star persona”. Before it was Hannah Montana, innocent, clean cut, child friendly funny, witty. Designed to appeal to young teenagers (12-14). Now her new star persona, risque, promiscuous, raunchy, objectified, explicit, confident, older and edgier. Designed to grow with her fans.The intention of the video is to promote the new single, to promote Miley as an artist and to act as a revenue stream, most watched video in a day.

WHY WOULD THIS APPEAL TO TARGET AUDIENCE

Actor: Miley Cyrus fans-The fact that its so different from how she used to be, its all “new” and “matured”.Emotion and love- experiences, similar to demographic. fans will enjoy the confident, strong female image that Miley is trying to get across. The new audience might like her because she is edgier like Gaga, shedding away her “disney persona”Its risk its weird, it gets people talking.

MUSIC VIDEO ANALYSIS

Artist: Miley Cyrus! !Track Name: Wrecking BallDirector: Terry RichardsonFormat: 3 minutes 42 seconds - Studio Based PerformanceGenre: Pop/Ballad