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2. Who am I, and what is InnoGames? Where are we now? What is to come in the online gaming industry? Question and answer 3. Gamer from birth: The Settlers Command & Conquer Age of Empires LAN parties (Counter Strike) First online game: 12 years old Developed Tribal Wars (2003), duringcivilian service Michael Zillmer, InnoGames co-founder 4. The progression of InnoGames: 2008 20092010 2011 20052006 20072003 Tribal 40,000HobbyInnoGames Second Third game Acquired license Start of the first Wars Tribal Wars turned foundedgamedeveloped:for Bounty licenced gamecreatedplayers in profession developed:Grepolis Bounty HoundsHounds Online GermanyThe West Online(XPECEntertainment)70 millionregisteredplayers3employees 10 employees25 employees 50employees 100employees 170employees Michael Zillmer, InnoGames co-founder 5. Tribal Wars, 2003Michael Zillmer, InnoGames co-founder 6. Grepolis, 2009Tribal Wars, 2003Michael Zillmer, InnoGames co-founder 7. Current Industry Trends: Women in gaming 42%of online gamers arefemale. Social media platforms Coming up Freemium model Lagoonia, 2011 Grepolis, 2009 Tribal Wars, 2003 Michael Zillmer, InnoGames co-founder 8. Current Trends in Germany MMO Players F2P growing rapidly Among all MMOplayers, 81% play F2P 58% of those16000000have paid in-game 1400000012000000 Online MMO players doubled from 100000002009-2011, now: 13 million 8000000 6000000 PC/Mac boxed game payers decreasedfrom 19 to 17 million4000000 2000000 0NewZoo,20112009 2010 2011 2012 To come: 39% of non-gamers in Germany expectto play in the near future. (Bigger target group) Michael Zillmer, InnoGames co-founder9 9. Smart Phones/TabletsRoughly 200% more mobile10000000 players in last 2 years 80000000iPhone 4S performance boost 60000000Mobile Players comparable to XBOX USA 40000000Nearly 100 million tablets to Mobile Players be sold in 2011 20000000Europe* 0 *= including UK, FR, GER, NED, BE 2009 2010 2011 2012(Newzoo, 2011)15.11.2011 Michael Zillmer, InnoGames co-founder10 10. Cross-PlatformGames Michael Zillmer, InnoGames co-founder 11. Cross-Platform Games AAA quality on all platforms Access your game on any device, anywhere youwant Must rely heavily on decisions made by providers phone, TV, etc. Michael Zillmer, InnoGames co-founder 12 12. Boost in TechnologyUnity 3DFlash MolehillMichael Zillmer, InnoGames co-founder13 13. Unreal Tournament 3 performs better on browser than consolesEpic Games Announces Unreal Engine 3 Support for Adobe Flash PlayerWebGl15.11.2011Michael Zillmer, InnoGames co-founder 14