“A well thought through campaign, making

specific use of different medias relevant to

the target audience. All of the advertising

materials must use synergy throughout the

campaign to promote the overall men in black

franchise as well as promoting an exciting

buzz about the new film.

Everyone knows the ben in black logo and the

two front men Will Smith and Tommy Lee

Jones so use this in the campaign because

when people see the iconic logo of actors

they will automatically recognize it and get

hooked on the idea of a new film.”

INITIAL IDEAS

DESIGN IDEAS

OTHER MARKETING IDEAS

PHOTOBOOTH

To create more publicity about

the third installment of the Men

In Black movies, we have come

up with an idea of having ten

photo booths placed in the

biggest cities in the UK.

Giving the public a chance to dress up and take

photos for a small fee, its fun to do with children

and the dress up will also attract a younger

audience.

3D CINEMA GLASSES

Men In Black 3 is being made a

3D film, therefore we had an

idea to create a model of the

sunglasses glasses worn by the

two main characters in the film.

However replacing the original

model only for this film.