Meeting The Needs for gConnected TV Generation

Ip&tvforum Asia 2011KL, 11 May  2011

Pramasaleh H. UtomoAVP Convergent Product, Telkom Indonesia

OutlineOutline

The Evolution of Internet TVThe Evolution of Internet TV

The Challenges The Challenges 

Customer DemandCustomer Demand

Telkom InitiativesTelkom Initiatives

Evolution to IP Video for Unified Experience2nd Wave1st Wave

for Unified Experience3rd Wave

IPTVOn-net onlyTV

Traditional CableOn-net onlyTV

IP VideoOn-net or Off-netTV, PC, MobileTV

Higher Service VelocityBusiness Model: B2C

TVLimited Service VelocityBusiness Model: B2C

TV, PC, MobileLive and on-demandInteractive, socialHighest Service VelocityHighest Service VelocityBusiness Model: B2B2COTT Explosion

Off-net onlyMulti-deviceOn-Demand, Interactive, Social

More Open, More Flexible, More Monetization OpportunitiesSource: Peter Papaioannu, CISCO

TV comes to Internet, Internet Comes to TV,,

and Now… Blended Experience Connected TV

2006-2009’s 2011’s2009-2010’s

Connected TV DefinedConnected TV Defined

A TV set that can provide integrated & blended internet

Live TV Channels,OTT/internet TV,

internet browsing, and TV experience to the user

gSocial Media

and other internet Apps

Connected TV Sales Forecast

“It’s a battleground where TV set makers, internet video companies, free‐to‐air broadcasters, pay‐TV and the IT industry are all rushing to stake their claims. IPTV is 

i  f  b i    moving from being a technology to becoming recognizable service offerings ” Paul Gray  offerings.  Paul Gray, DisplaySearch.

Source:DisplaySearch, October 2010

OutlineOutline

The Evolution of Internet TVThe Evolution of Internet TV

The Challenges The Challenges 

Customer DemandCustomer Demand

Telkom InitiativesTelkom Initiatives

Connected TV Challengesdb d• Broadband Connectivity

– Bandwidth Constraint– Off Net vs On Net: QoS issues– Adaptive Streaming Kick‐in?

• User ExperienceE f– Ease of use  

– Simple connectivity setting– Fear of Obsolescence– Customer support?– Simple content discovery

• Content Features & Apps• Content ,Features & Apps– Live TV– On Demand Services– Internet Apps

“The Future of TV is about i ”Experience”

• Informative Ubi i• Ubiquitous

• Personalized• Social• Social

“Screen Future”, Brian D Johnson, Intel Press 2010

OutlineOutline

The Evolution of Internet TVThe Evolution of Internet TV

The Challenges The Challenges 

Customer DemandCustomer Demand

Telkom InitiativesTelkom Initiatives

User’s PerspectiveTime Shift TV & TV on Demand are the most wanted IPTV features 

1

Ranks of  most wanted IPTV Features

Time Shift is most wanted (15 out of 32 respondent rank this #1), DVDalike, pause & rewind. Differentiate IPTV with PayTV

TV on Demand ranks #2 (6 out of 32 respondent), catch up missed2

programs

3Video on Demand ranks #3, but depend onVideo libraries

3

4

PersonalVideo Recorder ranks #4, perceived similar withTVOD

User’s Perspective

5

Ranks of  most wanted IPTV Features

6

5MusicOn Demand ranks #5, Users want video service, priority issue

6Karaoke on Demand ranks #6 , Users prefer go to KTV

Web Portal on IPTV comes the last, users consider it difficult to accessthro ghTV remote nless specific gadget a ailable

7

throughTV remote, unless specific gadget available.

Shopping on‐line, games, news/Informasi & weather report also gain significant response

S i l M di f b k i IPTV lSocial Media: facebook , twitter on IPTV are not too popular:

Gadget related

Disturbing theTV viewing experience

Facebook & twitter are private domain

Some Key Points from CES 2011 LVSome Key Points from CES 2011, LV 

• TV will stay as the first family domainTV will stay as the first, family domain, screen that won’t be replaced by 2nd or 3rd screen, i.e. Notebook/Tablet or Smartphonep

• 2nd and 3rd screen shall create new integrated TV user experience in the context of content discovery,

• KSF #1: User Interface portal on TV that allow user to discover relevant content and th i f ti l t d t th t t

context of content discovery, personalization and social media sharing

other information related to the content• KSF #2: Features to access Interactive apps on the 2nd or 3rd screens as not to 

disturbed, all family,  TV viewing experience• KSF #3: Open platform to reach critical mass, e.g. apps widgets• KSF #4: Broadcast & Broadband Convergence to ensure safe and sound B2B2C 

business model

OutlineOutline

The Evolution of Internet TVThe Evolution of Internet TV

The Challenges The Challenges 

Customer DemandCustomer Demand

Telkom InitiativesTelkom Initiatives

TELKOM IPTV –The Ultimate Convergence Services

ISP LPB

Live TV

Social Networking Net TV Premium TV

VoDInternet Access

Web

Social Networking Net TVSpecial TV

Weather

RSS News

Games Mobile TV

Karaoke

DirectoryMusic

Commerce

Directory

Payment Gateway

VoiceFIXED

IPTV i i i h d 3 li (J t b ISP d LPB)IPTV services is service convergence  whose need 3 licensee  (Jartab, ISP and LPB), and for run that services  need participate all member Telkom Group

TELKOM IPTV Services, Beyond TV

Multi Services & Multi Devices

Integrated Service

3 Screens Ready (TV, PC, HP)

16 Multi Services

Head End (Cibinong)Head End (Cibinong) 

17

THE AVATAR(Advanced Video And OperaTion MediA CenteR)(Advanced Video And OperaTion MediA CenteR)

SERVICE CREATION

IPTV OPERATION

MARKETING & SALES

Office : Jl. Medan Merdeka Selatan No. 12

18

Gedung A Lt. Dasar, Jakarta Pusat

Pre LaunchMei 2011

Teaser Print Ad

Facebook Fan Page & Twitter Official Account

Telkom Indonesia InitiativesTelkom Indonesia Initiatives

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