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Ojogos.com.br, Clickjogos.com y Girlsgogames.com.br
177,618,278 Monthly Ac:ve Users
3,287,906,435 Pages Viewed/Month
>13,000,000,000 Minutes of Play/Month
Source: Google Analy0cs December 2011, (*) Unduplicated Monthly Ac0ve Users (MAUs)
Spil Games Today
Spil Games’ Global Reach 170+ Million Monthly Ac:ve Users(*)
Source: (*) Google Analy3cs, December 2011
North America 8%
La8n America 28%
Western Europe 29%
Eastern Europe 15%
Asia 16%
Rest of the world 3% 2011
65
99
123
170
2008 2009 2010 2011
With leading positions in key global markets
Source: (*) Google Analy3cs, December 2011, (**) comScore, November 2011, Monthly Unique Visitors in Online Gaming, (***) Megapanel, November 2011 (Poland)
Spil has a broad geographic footprint, with leading posi:ons in more than 10 countries, across developed and emerging markets Spil Games’ Global Ranking(**)
Country Rank Country Rank
Worldwide (1st) Sweden (1st)
Brazil (1st) Netherlands (1st)
Indonesia (1st) France (1st)
Argen:na (1st) USA (1st) for girls
Poland (***) (1st) Spain (1st)
Italy (1st) UK (2nd)
Mexico (1st) Germany (4th)
December MAUs (Millions)*
Through 3 targeted social gaming platforms
Source: Google Analy0cs, December 2011
Girls • Girls 8-‐12
• 96% Female
• 38 Million MAUs
Concept:
Crea:vity & Sharing
Game Content:
Dress-‐up, Make-‐up, Cooking…
Popular genres: Pet games, fashion games,
Teens • Boys and Girls 10-‐15
• 51% Male
• 54 Million MAUs
Concept:
Compe:ng & Showing Off
Game Content:
Racing, Ac:on, Sports…
Popular genres: Mafia games, strategy games
Family • Women & Children
• o57% Female
• 78 Million MAUs
Concept:
Breaking Away from the Daily Hassle
Game Content:
Time Management, Quizzes, Puzzles…
Popular genres: farming, city, blitz games
© SPIL GAMES
Ojogos.com.br Family (Female 20+ & their Children under 12)
• Monthly unique visitors: 7,5 million • Monthly visits: 22 million • Monthly pageviews: .140 million • Average :me spent on site: 38,34 minutes
The family-‐oriented website has a core audience of females aged 20+ and their children under 12. On this website, woman can play free online games alone or with their young kids in a variety of genres like puzzles, board games, card games, cooking, mahjong, quizzes, :me management, and more!
Demographics • Gender Spilt: 49% female, 51% male • Age 13-‐19 years : 38% 20 -‐ 49 years : 46%
GirlsGoGames.com.br Pre-‐teens Girls (8 – 12 years)
This website has a core audience of pre-‐teen girls aged 8-‐12. Girls play free online games alone or with their friends in a variety of genres like dress-‐up, animals, makeover, cooking, and more! These games offer a fun social break where they can explore fun elements of their future lives through role-‐playing.
• Monthly unique visitors: 2,0 million • Monthly visits: 5,5 million • Monthly pageviews: 46 million • Average :me spent on site: 29.43 minutes
Demographics • Gender Spilt: 96% female, 4% male • Age 8 – 12 years : 31% 13 -‐ 15 years : 22%
© SPIL GAMES
ClickJogos.com Teens Boys & Girls (8 – 15 years)
• Monthly unique visitors: 2,4 million • Monthly visits: 6 million • Monthly pageviews: 27 million • Average :me spent on site: 29.40 minutes
This website for teens has a core audience of teen boys and girls aged 10-15. Teens can play free online games alone or with their friends in a variety of genres like racing, adventure, action, sports, skill, and more! We help them to discover and develop their own teenage identity through the broadest and freshest selection of fun and challenging games.
Demographics: • Gender Spilt: 34% female, 66% male • Age : 13-‐ 19 years 46% 20 -‐ 49 23%
Push down take over
Interactive Take-over
Take-over Interactivo
Gamehub
Floor Ad
Video Pre-roll + Companion Ad SPIL is VAST compliant
Advergames
Skinned Pre-roll
HPTO + mouse over overlay
Take-over with Interactive video
Expendable medium rectangle
