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Mediakit Avenue China

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A magazine that defines a cultural business model. A singular composition where creativity draws the editorial line and approaches the reader to a contemporary photography of an exclusive lifestyle. A very important magazine.

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Page 1: Mediakit Avenue China
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ILLUSTRATEDSAYS

Longchampgrab it!

La línea de accesorios recupera su antiguo logo para recrearlo de nuevo encada uno de los artículos de temporada. Plenas de color, llegan las bolsas deviaje, de mano, piezas ideales para marchas ligeras de equipaje, accesorios depiel, mascadas de seda y la famosa bolsa “Le Pliage”… Todas y cada una deellas poseen una suntuosa mezcla de materiales, de singular belleza y creativi-dad. Lo difícil será decidir cual es la que mejor combina con los sueños deverano.

FOTOGRAFÍA ALBERTO MIRANDA RODRIGUEZASISTENTE DE FOTOGRAFÍA LUCAS TORRES AUSEJO

00.6 AV SAYS LONGCHAMPok:Layout 1 19/07/2012 12:14 Page 1

A MAGAZINE THAT DEFINES A CULTURAL BUSINESS MODEL. A SINGULAR COMPOSITION WHERE CREATIVITY DRAWS THE EDITORIAL LINE AND APPROACHES THE READER TO A CONTEMPORARY PHOTOGRAPHY OF AN EXCLUSIVE LIFESTYLE.

A VERY IMPORTANT MAGAZINE.

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...TO AVENUE ILLUSTRATED CHINA

FASHI ON HER

们更激进的

层向展览空间延

下的是光的痕迹

们更激进的

层向展览空间

因此开始设置

因此开始设置

golden feather化妝理髮

对于雕塑爱好者来说,夏航的名字不会没有听闻。他的艺术作品可以定义为“玩的雕塑”。由隐藏的、 连接的和相接合的部件组成,这位中国艺术家的那些精心制作的和出色的由不锈钢制成的作品转变成为了一个神奇的世界。夏航艺术创作的概念,是从反现代主义的故事中得到启发,带着给雕塑添加“玩”元素的希望,拒绝“崇高”,以此来创造可以消除二元对立的主体与对象。因此允许作品和观众之间的相互作用,他的两次个人展览:“请别碰”,新时代画廊、 北京 (2008 年) 和”玩与乐趣”,J 艺术画廊,上海,中国 (2010 年) 邀请参观者触摸并“用手感受”他的 作。由于在多元文化的环境中长大,

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AS TIME GOES BY对于雕塑爱好者来说,夏航的名字不会没有听闻。他的艺术

作品可以定义为“玩的雕塑”。由隐藏的、 连接的和相接合的部件组成,这位中国艺术家的那些精心制作的和出色的由不锈钢制成的作品转变成为了一个神奇的世界。夏航艺术创作的概念,是从反现代主义的故事中得到启发,带着给雕塑添加“玩”元素的希望,拒绝“崇高”,以此来创造可以消除二元对立的主体与对象。因此允许作品和观众之间的相互作用,他的两次个人展览:“请别碰”,新时代画廊、 北京 (2008 年) 和”玩与乐趣”,J 艺术画廊,上海,中国 (2010 年) 邀请参观者触摸并“用手感受”他的 作。由于在多元文化的环境中长大,这位青年雕塑家得到内在的发展,在他的艺术作品中,呈现了青年人的自

对于雕塑爱好者来说,夏航的名字不会没有听闻。他的艺术作品可以定义为“玩的雕塑”。由隐藏的、 连接的和相接合的部件组成,这位中国艺术家的那些精心制作的和出色的由不锈钢制成的作品转变成为了一个神奇的世界。夏航艺术创作的概念,是从反现代主义的故事中得到启发,带着给雕塑添加“玩”元素的希望,拒绝“崇高”,以此来创造可以消除二元对立的主体与对象。因此允许作品和观众之间的相互作用,他的两次个人展览:“请别碰”,新时代画廊、 北京 (2008 年) 和”玩与乐趣”,J 艺术画廊,上海,中国 (2010 年) 邀请参观者触摸并“用手感受”他的 作。由于在多元文化的环境中长大,这位青年雕塑家得到内在的发展,在他的艺术作品中,呈现了青年人的自

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A UNIVERSE OF DREAMS AND ICONS THAT CONTAINS THE KEYS OF LUXURY FOR THE ASIAN MARKET.

A VERY IMPORTANT PRODUCT IN COLLABORATION WITH (MEDITERRÁNEA CULTURA Y MEDIOS, S.L.), EDITORIAL COMPANY OF THE NEWSPAPER “OUHUA” FOUNDED BY ACEC (ASOCIACIÓN COMERCIAL DE CHINOS EN ESPAÑA –CHINESE BUSINESS-RELATED ASOSIATION IN SPAIN) AND 3E MULTINATIONAL GROUP ON DECEMBER 8 2002, WITH HEADQUARTERS IN MADRID.

IT COUNTS WITH JOURNALISTS IN BOTH EUROPE AND CHINA AND IS AN OFFICIAL MEMBER OF THE ASOCIACIÓN INTERNACIONAL DE REVISTAS Y PERIÓDICOS (INTERNATIONAL ASSOCIATION OF MAGAZINES AND NEWSPAPERS) AND THE ASOCIACIÓN ESPAÑOLA DE REVISTAS Y PERIÓDICOS (SPANISH ASSOCIATION OF MAGAZINES AND NEWSPAPERS). IT IS THE ONLY NEWSPAPER MEMBER OF “XINMIN EVENING NEWS” OF SHANGHAI AND THE TV CHANNELS CCTV AND PHOENIX TV.

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- LUXURY PERSONAL CARE MARKET (COSMETICS, FASHION, ACCESORIES, WATCHES AND JEWELLRY) RISE TO MORE THAN 5.000 MILLON EUROS.- THIS MARKET WILL INCREASE IN 2013 IN SPAIN AROUND 1,5%.- LUXURY CONSUMPTION IN SPAIN COUNTS WITH ALMOST FOUR MILLION FAMILIES AS CONSUMERS- 70% OF THE LUXURY SALES IN SPAIN ARE INTENDED FOR FASHION AND ACCESSORIES

POTENTIAL CONSUMERS OF PREMIUM PRODUCTS EQUAL 20% OF THE COUNTRY’S FAMILY UNITS, DIVIDED IN “MAJOR INCOMES” AND “ASPIRATIONAL INCOMES”.

AMONG THE 4 MILLON POTENTIAL FAMILIES THAT CONSUME LUXURY, 2,8 MILLON CORRESPOND TO THE ASPIRATIONAL SECTOR. THESE ARE FAMILIES WITH ANNUAL INCOMES OF AN AVERAGE OF 45.000 AND 100.000 EURO. THIS SECTOR REPRESENTS NEARLY 35% OF THE MARKET VALUE.

- 30% OF THE LUXURY CONSUMPTION IN THE SPANISH MARKET COMES FROM TOURISM (YEAR 2011).- CONSUMERS, DEPENDING ON THE EXPENSES, ARE IN FIRST PLACE CHINESE TOURISTS, FOLLOWED BY RUSSIAN TOURISTS.- SPAIN IS THE SECOND OPTION WORLDWIDE IN TERMS OF TOURIST INCOME.

THE AMOUNT OF FASHION AND BEAUTY MAGAZINES IN SPAIN HAS INCREASED IN THE PAST FIVE YEARS AS WELL AS ITS CIRCULATION WHICH HAS DOUBLED.

DESPITE THE SALES DROP IN THE MAGAZINE SECTOR, THE TOP OF THE RANGE GO UP; STATISTICS SHOW SPANISH BUY THEM MORE AND MORE AND DEDICATE THE DOUBLE OF TIME TO READ THEM COMPARED TO OTHER MAGAZINES WITH DIFFERENT CONTENTS.

LUXURY MARKET IN SPAIN LUXURY CONSUMERS

LUXURY AND TOURISM PREMIUM EDITORIAL MARKET IN SPAIN

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IN 2012 THE NUMBER OF TOURISTS HAS EXCEEDED THE 155,000: MORE THAN 30% OF GROWTH FROM THE PREVIOUS EXERCISE.

ALMOST 50% OF THE CHINESE TOURISTS THAT VISIT SPAIN STAYS AN AVERAGE OF A WEEK; A 21% MORE THAN TWO.

IF WE ANALYZE THE AVERAGE EXPENSES FROM A PURE EUROPEAN POINT OF VIEW, CHINESE TOURISTS SPEND AN AVERAGE OF 1,500 AND 3,000€ PER TRIP, MORE THAN 300€ PER PERSON AND DAY.

EXPENSES DISTRIBUTION: MORE THAN 40% IS SET ASIDE FOR SHOPPING.

ALMOST 80% GO TO MADRID AND BARCELONA, THEN VALENCIA (7,8%), THE BASQUE COUNTRY (5,70%) AND ANDALUCIA (3,40%).

   

57% LIVE IN MADRID AND BARCELONA, AND THE ANOTHER 43% IS DISTRIBUTED THROUGHOUT THE TERRITORY (MOSTLY VALENCIA, ALICANTE, MALAGA AND SEVILLA).

IN THE YEAR 2011, THERE WERE 169,132 CHINESE RESIDENTS IN SPAIN.

WITH AN AVERAGE ANNUAL GROWTH OF 19% IN THE PERIOD 2000-2010, IN 2012 IT IS EXPECTED TO ACHIEVE THE 200,000 INHABITANTS. THE PURCHASING POWER ALMOST DOUBLES (43%) THE AVERAGE SPANISH CITIZEN.

SOURCES: GRAFF AND HU, 2008, EUROPEAN TRAVEL COMISSION 35, CTA, OBSERVATORIO TURÍSTICO ESPAÑOL, TURESPAÑA, EUROMONITOR INTERNATIONAL AND INE (INSTITUTO NACIONAL DE ESTADÍSTICA).

 

TOURISM RESIDENTS

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ILLUSTRATED MEN AND WOMEN

MEMBERS OF THE CHINESE COMMUNITY, RESIDENTS AND TOURISTS IN SPAIN THAT USE THEIR TRIPS TO THE OLD CONTINENT FOR SHOPPING.

BUYERS OF EXCLUSIVE GOODS

AVANT-GARDE AND TECHNOLOGICAL

BRAND AND LUXURY LOVERS

59% WOMEN | 41% MEN

6 ISSUES PER YEAR: OUT EVERY TWO MONTHS ON NEWSSTANDS ON THE 28TH OF JANUARY, MARCH, JULY, SEPTEMBER, NOVEMBER

15.000 ISSUES FOR THE MAIN MARKETSPRESENCE IN THE MOST IMPORTANT EUROPEAN LOCATIONS

85% OF THE DISTRIBUTION IS CONCENTRATED IN THE TWO MAIN RESIDENT AND TOURIST CENTERS FOR THE CHINESE, MADRID AND BARCELONA.

CONVENTIONAL POINTS OF SALE:PREMIUM NATIONAL NEWSSTANDSVIPS STORESEL CORTE INGLÉS DEPARTMENT STORES

SPECIALIZED AGREEMENTS:PERIODIC DELIVERIES THROUGH DATABASES OF NEWSPAPERS OUHUA AND EL MANDARÍN, MEMBERS OF THE CHINA CLUB AND CASA ASIA IN SPAIN.

PRESENCE IN AIR CHINA AIRPLANES AND AGREEMENTS WITH THEIR MOST IMPORTANT CLIENTS

VIP AREAS IN AENA MADRID AND INTERNATIONAL AIRPORTS

CHINESE EMBASSY IN SPAIN

CHINESE CULTURAL CENTERS AND RESTAURANTS IN SPAIN

SPECIAL EDITIONS FOR THE CHINESE CLIENTS OF THE RITZ HOTEL,THE PALACE, LAS ROZAS VILLAGE AND CHOCRÓN JOYEROS IN MADRID AND THE MAJESTIC IN BARCELONA.

DISTRIBUTION PERCENTAGES

AVENUE ILLUSTRATED CHINA:15.000 COPIES

AIR CHINA AND TOUROPERATORS 35% (DISTRIBUTION THROUGH THE DELIVERY OF THE MAGAZINE IN COMMERCIAL FLIGHTS AND VIP AREAS OF MADRID, BARCELONA, MILAN AND PARIS AIRPORTS)

NATIONAL POINTS OF SALE 15% (PREMIUM NEWSSTANDS, BOOKSTORES, VIPS STORES, EL CORTE INGLÉS DEPARTMENT STORES, RELAY STORES)

INTERNATIONAL POINTS OF SALE 10% (PREMIUM NEWSSTANDS)

MEDITERRÁNEA CULTURA Y MEDIOS S.L. 15% (OUHUA Y EL MANDARÍN VIP SUBSCRIBERS)

DATABASES AND SPECIAL EDITIONS 20% (PREMIUM CLIENTS, COMMERCIAL CHINES LOBBIES IN EUROPE -CHINA CLUB IN SPAIN, CASA ASIA IN SPAIN, CHINESE EMBASSY IN SPAIN, CHINESE CULTURAL CENTER-, 4 & 5 STAR HOTELS, FASHION STORES, JEWELRY STORES, LAS ROZAS VILLAGE...)

MARKETING SPECIAL ACTIONS 5% (EVENTS WITH PREMIUM BRANDS AND COMMERCIAL CHINESE LOBBIES IN EUROPE).

APPROXIMATED %

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“The only real elegance is in the mind; if you’ve got that, the rest really comes from it.” Diana Vreeland “A girl should be two things: classy and fabulous.” Coco Chanel “Youth is happy because it has the capacity to see beauty.

Anyone who keeps the ability to see beauty never grows old.” Franz Kafka

“Looking good and dressing well is a necessity. Having a purpose in life is not.” Oscar Wilde

“I choose my friends for their good looks, my acquaintances for their good characters and my enemies for their good intellects.” Oscar Wilde

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs

“Never drive faster than your guardian angel can fly.” Author unknown

“Take care of the earth and she will take care of you.” Author unknown “A great time and above all, great people.” Donald Trump

ELEGANT, ARTISTIC, POWERFUL, NOTORIOUS

INSIDE PRODUCTION OF THE CONTENTS, FASHION & BEAUTY EDITORIALS

EXCLUSIVE STORIES

HIGH VISUAL IMPACT

ACCLAIMED PROFESSIONALS

EMERGING TALENTS

STRATEGIC PROJECTION

360º BRAND DEVELOPMENT

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MARCA.COM

NATIONAL AND INTERNATIONAL COVERAGE IN MORE THAN 100 MEDIA+ THAN 500.000 RESULTS IN BROWSERSPRESENCE AND MINUTES ON TV: SPANISH CHANNELS “CUATRO” AND “LA SEXTA”INTERVIEWS AND SPORTS COVERAGE ON RADIO CHANNEL “COPE” (STATION WITH THE LARGEST NUMBER OF SPORTS LISTENERS)OFFICIAL RADAMEL FALCAO TWITTER (2.702.617 FOLLOWERS)OFFICIAL ATLETICO DE MADRID CLUB WEB PAGE, FACEBOOK AND SUPPORTERS’ CLUBS

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FORMATS COST(1) MEASUREMENTS(2)

FULL PAGE 10.500 225 x 300DOUBLE PAGE SPREAD 19.000 450 x 300

SPECIAL EMPLACEMENTSFIRST DOUBLE PAGE SPREAD 24.500 450 x 300SECOND DOUBLE PAGE SPREAD 23.000 450 x 300THIRD DOUBLE PAGE SPREAD 21.500 450 x 300FOURTH DOUBLE PAGE SPREAD 20.500 450 x 300UNEVEN-NUMBERED PAGE FACING SUMMARY 15.500 225 x 300FIRST UNEVEN-NUMBERED PAGE 14.500 225 x 300SECOND UNEVEN-NUMBERED PAGE 13.000 225 x 300THIRD UNEVEN-NUMBERED PAGE 12.000 225 x 300UNEVEN-NUMBERED PAGES (4th - 8th) 11.000 225 x 300INSIDE FRONT COVER 13.500 225 x 300INSIDE BACK COVER 13.000 225 x 300OUTSIDE BACK COVER 21.850 225 x 300FACING SECTION 14.500 225 x 300SPINE CONSULT 18 x 300COVER CONSULT CONSULTADVERTORIAL CONSULT CONSULT (1) AMOUNTS IN EUROS (2) MEASUREMENTS IN MM

TECHNICAL SPECIFICATIONS

- 5 MM INDENTATION FOR ALL FORMATS- DISK MUST INCLUDE IMAGES IN HIGH RESOLUTION, ALL SOURCES, ILLUSTRATIONS AND LOGOS AND A PDF IN HIGH RESOLUTION- DOCUMENTS MUST COME IN TIFF FORMAT (PHOTOSHOP) OR QUARK WITH 300 DPI RESOLUTION OR EPS- DIGITAL INFORMATION MUST COME IN A MAC OR PC COMPATIBLE CD- CD MUST COME WITH COLOR PROOF

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A ACQUA DI PARMA, APPLE, ARMANI, AUDEMARS PIGUET, AUDI B BALLY, BARBOUR, BEEFEATER, BELL&ROSS,BENETTON, BENTLEY, BIOTHERM, BLANCPAIN, BMW, BOMBAY, BOUCHERON, BREGUET, BREITLING, BUGATTI, BULGARI, BURBERRY C CANON, CARTIER, CARRERA Y CARRERA, CHANEL, CHIVAS, CALVIN KLEIN, CHRISTIANLOUBOUTIN, CARRERA, COCA COLA, CUERVO Y SOBRINOS D DIESEL, DIOR, DIRK BIKKEMBERGS, DOCKERS,DOLCE&GABBANA, DOM PERIGNON, DKNY, DSQUARED2, DUCATI, DUPONT E ELIE SAAB, EL CORTE INGLÉS,ERMENEGILDO ZEGNA, ESCADA F FAY, FERRARI, FERRAN ADRIÁ, FLOR DE CAÑA G GANT, GAS, GUCCI,GIANFRANCO FERRÉ, GIORGIO ARMANI, GIVENCHY, GREY GOOSE, GUESS H HACKETT, HAMILTON, HARLEYDAVIDSON, HARMONT&BLAINE, HEDI SLIMANE, HERMÉS, HONDA, HUBLOT, HUGO BOSS, HUNTER I INFINITI,ISSEY MIYAKE, IWC J JAGUAR, JAMESON, JAEGER-LECOULTRE, JEAN PAUL GAULTIER, JOHN RICHMOND, JIMMYCHOO K KARL LAGERFELD, KENZO, KRUG L L’ORÉAL, LACOSTE, LAMBORGHINI, LANCOME, LANVIN, LEVI’S,LEXUS, LOEWE, LONGINES, LOUIS VUITTON M MANOLO BLAHNIK, MARLBORO CLASSICS, MARTINI, MASERATTI,MCLAREN, ME BY MELIA, MERCEDES-BENZ, MIRTO, MICROSOFT, MINI, MOET CHANDON, MONT BLANC, MOVADO, MOVISTAR N NARCISO RODRIGUEZ, NÁUTICA, NINA RICCI, NIVEA, NOKIA O OLYMPUS, OMEGA P PAL ZILERI,PALACE HOTEL, PANERAI, PANASONIC, PATEK PHILIPPE, PAUL SMITH, PEQUIGNET, PHILIPS, PIAGET, PRADA, PIAGET, PORSCHE, PUCCI R RADO, RALPH LAUREN, RANGE ROVER, RARE, RAY BAN, RAYMOND WEIL, REPLAY,RITZ HOTEL, ROLEX, ROLLS ROYCE, RYKIEL S SAAB, SALVATORE FERRAGAMO, SAMSONITE, SAMSUNG, SANTATERESA, SHISEIDO, SISLEY, SWATCH T TAG HEUER, TIFFANY, TIMBERLAND, TOD’S, TOM FORD, TOMMY HILFIGER,TOYOTA, TRIUMPH, TRUSSARDI, TUDOR U UGG V VERSACE, VALENTINO, VERTU, VEUVE CLIQUOT, VOLKSWAGEN,VOLVO Y YVES SAINT LAURENT Z ZACAPA, ZENITH