How effective is the combination of your main product & ancillary

texts?

Teaser TrailerWays in which our teaser was effective was the fact throughout our teaser and ancillary texts we included our signifiers and props which were beneficial in our teaser as when audiences see the props like the clown mask, gun, poker chips or the hand of cards, they will associate these props with our teaser. We wanted to include lots of shots of these props as they help represent our film and its genre to our audience. Also having these props presented throughout our teaser and ancillary text helps us to in force brand identity as this is very important to companies when distributing a teaser movie. So we knew it was important for us to use interesting and unique props that would stand out to our audience and so audiences see one of the props they will associate the prop to our teaser. We aimed to show many shots of our poker table and money to give of signifiers of wealth. Plus the poker table helps tell the audience more about what would be involved in our film and that our film is about gambling.

PosterOur poster was effective in the fact we used our main props which were shown throughout our teaser. For example the memorable mask and the antagonist holding a playing card. We believed it was important to show these props as it increases our brand identity and wanted these props to be associated with our film. Plus showing these props helps represent and get across the genre of our film. The simple playing card held straight away tells the audience it is something to do with gambling.In the poster we added a logo which were a hand of cards layered on top with a poker chip and on fire. We put this behind our title to make our poster even more interesting and eye catching to our audience. Plus having shown behind the title helps our title to stand out even more to our audience.

MagazineThe clown mask was a main part of the magazine as well as in the other 2 products. We wanted the mask to standout so wanted to place it over the ‘Empire’ title. For the magazine our aim was for our Gamble title to be noticed first as we want to ensure people can see the name clearly and what we are advertising, then notice the mask as this is our main prop in which we have used throughout and helps increase our brand identity. Another main prop which is seen a lot in our teaser as well is our gun prop. We wanted to use this prop in our magazine as we believed it was a good signifier and helps give across the genre of our film to the audience. As when you see a gun this would normally give connotations of danger, action or crime.

BrandingWe wanted to create/ increase our brand identity as we noticed this was a very important way in which film companies advertise and market their films. One way we created brand identity was by using the same font style and colour for our ‘Gamble’ title. Which was our own unique font style with a white glow around the letters to make our title stand our even more. As all the films we researched we found their title was exactly the same in their teaser and their marketing campaigns. As this is away for audiences to recognise the title and straight away associate back to our film. Another example in how we created brand identity was our recognisable scary clown mask the antagonist would usually wear in our teaser, this mask was shown throughout our teaser and ancillary texts. Helping us to increase brand identity as when people see the mask they will know straight away what the mask is associated with.

Signifiers

Clown mask- mystery-unknownMoney – wealthGun- action thriller (genre of our teaser) The gun is presented as a main prop in our teaser and in our magazine.Drugs-crime-moneyHand of cards- gambling- poker- luckGamble Title- same font and colour- help brand our products

How effective were all 3 products?I believe overall our 3 main products were effective as they all we able to reinforce our brand identity. By the fact in all 3 products our ‘Gamble’ title

stays the same using the same font style and colour as having a different title style for each 3 products will decrease our brand identity as audiences will be

unable to recognise our film through our title if our title is always presented differently. We also showed our mask prop throughout as it was an important prop used by one of the main characters in our film and helped give away the genre to the audience as of the scary mask people would assume this would

be some type of action thriller. We also included signifiers throughout all 3 products with the costume design we used with the antagonist wearing a suit representing wealth in all 3 products and wearing his scary mask making our film more interesting and mysterious to our audience. Using these signifiers and reinforcing our brand identity through the use of our props and title style

throughout all three products. Makes our film more memorable to the audience as when they are seen people will straight away associate them

with our film.