2. How effective is the combination of your main

product and ancillary texts?

ROLE OF THE DISTRIBUTORThey are responsible for releasing the film for either public or home viewing. They

monitor gross income of a film based on ticket sales –will dictate release date, viewing times and the places that the film Will first be seen – as all these factors

determine the overall success of a film. If it is a large mainstream company; they will use target demographics to

influence marketing techniques -in terms Of our mainstream 16-24 dynamic they would use social networking sites, TV adverts on channels like E4, magazine adverts

And then perhaps billboards or a trailer and poster for viral release.

The woman in black campaign was effective as it interpellates it’s target audience with use of mise-en-scene of colour to connote horror and fear, also costume is suggestive of an older era. The prestige of a famous name also makes people want to go see it, because they liked other films that person was in. I think the campaign worked well at addressing the sinister tone of the film and it follow codes of the horror genre well.

Campaigns like the one for the ‘Woman in Black’ acts as a narrative in setting the scene of the film, it whets the

audience’s appetite enough for them to draw conclusions as to what the film is about, without

revealing too much of the plot. They link together in portraying key elements of the film, the main stars and

particular shots from the film (that would’ve been specifically made for the purpose of release.)

They create an identity for the film – it’s brand. With the name, perhaps a logo and a motif that will be used in all ancillary texts of the film, though perhaps slightly altered

each time.

My Marketing Campaign We certified the film to be a fifteen based on the violence and storyline involved. However it isn’t graphic enough to be considered and 18, but also as our target audience is between 16-24, this will appeal to our own age sector.

The techniques we use will target our audience most effectively –using posters that could go in magazine advertisements, trailers for viral release over net-working sites

and to be played in adverts for another film, or on TV to channels my TA would watch, and then a magazine cover that would be seen by all people that buy that

edition. They all combine to cover all interest areas of my target audience and enhancing the availability with which people will be able to access the texts –

meaning that there is a broad marketing technique working to combine all areas within the media empire.

BLACK, RED AND WHITE COLOUR SCHEME

Rose petal motif – signify death.

Teaser slogan – interpellate audience.

Rhetorical question engages audience.

Release date – same as on trailer.

GUILTY is in the biggest font.

Follow conventions of a teaser poster – hooks and engages audience promoting the film.

My PosterI used these three posters as inspiration for my own as they demonstrate the key codes of horror through iconography, graphology and mise-en-scene. The dark colours portray blood and violence, whilst the main images are ones that promote connotations of terror.

I constructed my poster using conventions analysed in another two posters – my title is the largest typeface and the image of the eye that is distorted promotes connotations of madness, whilst the direct gaze interpellates my audience and instils a sense of fear. I used cool toned colours that are syntax of the horror genre, to express a sincere tone to the piece. The use of the rose is a signifier of death, and the blood stains help promote connotations of violence and gore.

RED, WHITE AND BLACK COLOUR SCHEME- promote connotations of horror genre.

Sincere expression and direct gaze portray intensity and realistic tone of film.

Motif of rose petals – signify blood and death.

Follow magazine conventions – taglines, masthead, date, price, barcode etc.

Main article is promotion of film – main focus of the cover. Use of slogan to tease and interpellate audience.

My magazine coverThis covers were used as muse for my own text – I analysed them to follow standardised discourse of the magazine genre. They each promote a specific film and that makes up the main image of the cover and the main article. I analysed the type of picture they used and then the typeface and arrangements that make the covers effective.

My own magazine article uses a black and white colour scheme contrasted with the warm-tone of red to make it stand out. The dark colours are suggestive coding of the horror genre – whilst the red acts as a signifier of blood, gore and warning. My choice of picture is poised suggestively, whilst the models intense expression eludes the sincerity and tension of the film. I then followed conventional magazine discourse and constructed the cover lines, masthead and attributes in acknowledgement of the magazine genre.

The products as a whole in order to work effectively as marketing strategy of the films, have to be representative of each other and act as real media texts in combining to sell

the same product.

• Same Tri-colour scheme of Red, Black and White – promote connotations of horror, blood and

violence. Using mise-en-scene to identify with these connotations of my audience.

• My key USP for the texts was a motif of the yellow rose; featured in our trailer as killer putting it on the grave it’s symbolic of his wife’s death – the

disruption that leads him down the descent into madness and is relatable to tagline ‘R.I.P.’

• I constructed them following research into their codes and conventions of the horror genre and also the standardised discourse

of each text. It makes them more professional and convincing, and fulfilling of

their purpose as a whole to entice the target audience into seeing the film.

• All communicate elements of horror; for example use of colour to promote

connotations of evil and violence and sincerity.

• They portray the intensity of the film, highlighting the sincere tone that allows us to portray horror of reality; essentially the

darker side of normality.

These all work together, effectively allowing the audience to gain these same ideals from every media product, as these are the points that sell the film and will

make our target audience want to go see it – fulfilling the purpose behind the texts in the first place.

I use my texts to create the brand of my film – if you like it’s own identity. All my pieces express key attributes I want associated with the

film ( sincerity, horror, violence in a way my audience can not only relate to, but are attracted to. The discourse of my pieces interpellate my target audience so they can work as persuasive techniques to sell

my film to it’s audience.

GUILTY