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AHLI
Welch’s Main Interests• Religion
Christianity, Cults, Gospels –Specifically in my song
• Spirituality She mentioned in an
interview she thought it would be ‘fun’ to dress up her crew in shaman’s robes while recording in the studio.
• The Supernatural
• Her songs play around with a mix of both in lyrics and music videos.
• B-C Target Audience
• Individualist with interests in religion or spirituality
OR
• Mainstreamers with an interest in Florence and the Machine or Folk/Pop music
Themes• Spirituality – Christianity, Shamanism (Peruvian), Paganism• Religion
Costumes• Masks• Shaman Robes• Floating dress• Head dresses• Masks
Locations• Place of ‘spiritual enlightenment’ (4 stone folly)• Ruins of somewhere which could lead to spirituality (Wigmore Castle)• Stain glass panel – Church
Narrative• Disjunctive/Amplifying • Non-Linear
Editing• In sync with beats of music
