The England 10 – She Likes To

Analysis of music videos

Video Analysis

For my third video, I chose to do ‘She Likes To’ by

the England 10 (J2k, Wrigley, Ice kid, Wretch 32,

Ghetts, Wiley, Bashy, Scorcher, Chipmunk and

Griminal)

Genre

The genre of this video is grime, as it involves the

‘hottest ten grime MCs in England.

This video limits its audience as the theme of it is

partying and girls, therefore an older

demographic wouldn’t be inclined to watch it.

It meets expectations of a grime video by

involving a lot of girls and alcohol.

Audience

The audience for this video would be a young

generation seen as a lot of partying is shown.

This video proves a party lifestyle to the viewers

which is what the artists would like to put across.

A group of mates with a lot of girls in a private

party.

Narrative

This linear storyline consists of a lot of people in a

party, drinking and dancing. Therefore, the theme

would be partying and girls. Each artist are

accompanied by many girls, insinuating that

being an artist will get you a pick of the girls.

Representation

Star image is constructed. As soon as the video

starts, the first artist (J2k) is shown holding a

bottle of champagne, therefore wanting to look

expensive. Also, the way all of the artists are

shadowed by girls shows they want to look like

they’re famous and have girls chasing them.

Male gaze is used by showing women dancing

throughout the video, close ups of their faces and

bodies whilst doing so.

Characteristics

A big characteristic in this video is the emphasis

on partying. Also, there is a lot of expensive

clothing shown in the mise-en-scene and this is a

big characteristic of grime videos.

Visuals/lyrics When J2k says ‘she’s got a bottle and she wants

to drink it’, it shows a close up of a champagne

bottle in ice therefore creating a link between

visuals and lyrics. Also, when he says ‘gets her

little hands on it’ he passes a champagne bottle

to a female character in the video.

Visuals/Music

All throughout the video, the song has a high

tempo, and the dancing is rapid. Although, it

shows a close up of Griminal at the end when he

raps a little bit slower than the rest. It cuts to him

with a girl without her dancing, differentiating

styles.

Artist There are a lot of long shots of the artists,

showing their background crowded with women, I

believe this to be their motif.

Intertexuality

An expensive champagne is used at the start of

the video. Also a phone is used in the video.

Voyeurism

The voyeuristic appeal in this video is shown

drastically by involving so many shots with

females in. Most of the scenes involves females

dancing and this is used to sell their product.