Media Habits

Media Habits

MCDM / The Any Screen Agency / Comm 597 Summer Qtr 2011Linda Jacobson

04/13/2023 Media Habits 2


Who

Deborah

Tony

Lauren

Debbie

Age: 54Occupation: Technical Support Analyst Profile: Creative maven, intelligent artistic, single, love movies and art

Age: 52Occupation: Software Test Development Engineer Profile: Music loving, Mid-western born

Age: 13Occupation: Student Profile: Easy going, outgoing

Age: 46Occupation: Marketing ConsultantProfile: Working mom of 3 kids, work in fast-paced environment, juggling work and kids


12 Questions1. What devices do you use?2. Which OS/platform?3. How much time do you spend on each device?4. How does each device that you use fit into your life?5. How do devices define who you are?6. Do you download movile apps onto your cellphone?7. What device “mediums” do you use to be entertained (broken down by time by

device)?8. Where do you get your news?9. What device do you use to listen to music?10. What channels do you use to watch videos?11. What video games do you play?12. What social games do you play online?


How do devices define who you are?Deborah: I could not live without devices.

Tony: I could not live without devices. I recently purchased a smartphone (Android) and use my phone more and more for entertainment and keeping in touch with friends and family via texting and email. I listen to music and play games like Bejeweled.

Debbie: I could not live without devices. How I feel depends on the day. I want devices to simplify my life. But the more they “do” the more complicated they (devices) become. For example, for my phone it takes 3 steps to turn on when it used to only take 1 step. But, I can access/do more things: email, internet and .make a call.

Lauren: I don’t think I could live without technology and media because they are just so easy to use, they’re always accessible. [Side note from Lauren’s mom: As her mother I know that she can’t live without them…It’s also how she communicates with her friends all the time, all day long. I don’t think she realizes that.]


Stats• 4 of 4 have notebooks(laptop); 3 of 4 have smartphones• 4 of 4 have Windows-based devices; 1 of 4 has Android phone• 3 of 4 spend over 20 hours per week on computers; 2 of 4 spend at least 10 – 20

hours on their smartphone• 4 of 4 use their devices for work, same for fun/play• 4 of 4 say they could not live without devices• 2 of 4 download mobile apps (FB, Twitter, Tag, Solitaire)• Of all devices, computers have remained consistent as medium used for

entertainment; Smartphones increased in use over past year• 3 of 4 get their news from their computer; 2 of 4 also get news from their

smartphone• 4 or 4 use radio to listen to music• 4 or 4 got to YouTube for videos• 2 of 4 play online games


Trends

• Increased use of smartphone and computer for entertainment

Debbie: I can find more online then ever before. Browser speed is better on phone; there is more stuff on the phone than ever before

Deborah: A year ago, I could not live without tv. Now, tv is not part of my life. All computer, would die without it. If something happens to my computer I go to library to use their free computers to get news, entertainment, email to stay connected to family and friends. Will soon sign up for FaceBook – I have 2 sisters that only post info on FB. Need to get connected so don’t miss out on family news.


Conclusions

• Smartphones and apps will continue to grow• As browser speeds increase, more will use

smartphone and computers (laptop, tablets) for entertainment.


Addendum

Microsoft Excel Worksheet

Entertainment & Humor

Media Habits