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This presentation was held by Fabio Sergio, Creative Director at global innovation firm frog design, at Media Futures 2009 conference in London. His story: In a world where media is global,social, ubiquitous and cheap, all forms of entertainment are melding intoa single-platform ‘story engine’. Also, Fabio reviews "TV Chatter", frog design's new social TV application for the iPhone, based around Twitter (www.tvchatterapp.com).
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The big story engineFabio Sergio
Media Futures 09 | July 2009
© 2009 frog design. confidential & proprietary. July 2009Media Futures 09 The big story engine 2
We are a global innovation firm.
We help the world’s leading companies create and bring to market meaningful products, services, and experiences.
Our multidisciplinary process reveals valuable consumer and market insights and delivers lasting, humanizing solutions
across multiple technologies, platforms, and media.
my two patron saints
for the next 15 minutes
Guillermo del Toro (right)
Guillermo del Toro, Wired Magazine, 2009
“In the next 10 years, we're going to see all the forms of entertainment melding intoa single-platform ‘story engine’.
The moment you connect creative output with a public story engine, a narrativecan continue over a period of months or years.”
Clay Shirky | www.shirky.com
Clay Shirky, TED, 2009
“In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”
big changes
big stories
big engines
big screens
big changes
printing press
two-way communication
physical encoding of “rich” media
over the air broadcast
Clay Shirky, TED, 2009
“...curious asymmetry.The media that's goodat creating conversationsit's no good at creating groups, and the media that's goodat creating groups is no goodat creating conversations.”
printing press
two-way communication
physical encoding of “rich” media
over the air broadcast
internet
big stories
sushi media
in the attention economy
stories are bigger, longer
and stretch across channels
internet
many to many communication
consumers = producers
(digital) media osmosis
media have become places
to have conversations on
big engines
Sony PS3 | www.playstation.com
© 2009 frog design. confidential & proprietary. July 2009Media Futures 09 The big story engine
TV BlobBox| www.tvblobbox.com
but of course....
the box is (semi) irrelevant
the software is the experience
in other words...
they’ll buy cool hardware
come for quality content
and stay for the service
big screens
even the TV is finally changing
(it’s that snack thing again)
Intel
Intel | www.intelconsumerelectronics.com
frog design | T-Room Concept
but....
Clay Shirky, TED, 2009
“In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”
social
ubiquitous
cheap
mobile
the third screen,
the personal screen,
the social screen
introducing tvChatter
view live social commentary about your favorite TV shows as they’re being broadcasted
coming soon to a screen near you...
www.tvchatterapp.com