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The big story engine Fabio Sergio Media Futures 09 | July 2009

Media Futures 09 - The Big Story Engine

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This presentation was held by Fabio Sergio, Creative Director at global innovation firm frog design, at Media Futures 2009 conference in London. His story: In a world where media is global,social, ubiquitous and cheap, all forms of entertainment are melding intoa single-platform ‘story engine’. Also, Fabio reviews "TV Chatter", frog design's new social TV application for the iPhone, based around Twitter (www.tvchatterapp.com).

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Page 1: Media Futures 09 - The Big Story Engine

The big story engineFabio Sergio

Media Futures 09 | July 2009

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© 2009 frog design. confidential & proprietary. July 2009Media Futures 09  The big story engine 2

We are a global innovation firm.

We help the world’s leading companies create and bring to market meaningful products, services, and experiences.

Our multidisciplinary process reveals valuable consumer and market insights and delivers lasting, humanizing solutions

across multiple technologies, platforms, and media.

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my two patron saints

for the next 15 minutes

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Guillermo del Toro (right)

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Guillermo del Toro, Wired Magazine, 2009

“In the next 10 years, we're going to see all the forms of entertainment melding intoa single-platform ‘story engine’.

The moment you connect creative output with a public story engine, a narrativecan continue over a period of months or years.”

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Clay Shirky | www.shirky.com

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Clay Shirky, TED, 2009

“In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”

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big changes

big stories

big engines

big screens

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big changes

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printing press

two-way communication

physical encoding of “rich” media

over the air broadcast

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Clay Shirky, TED, 2009

“...curious asymmetry.The media that's goodat creating conversationsit's no good at creating groups, and the media that's goodat creating groups is no goodat creating conversations.”

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printing press

two-way communication

physical encoding of “rich” media

over the air broadcast

internet

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big stories

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sushi media

in the attention economy

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stories are bigger, longer

and stretch across channels

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internet

many to many communication

consumers = producers

(digital) media osmosis

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media have become places

to have conversations on

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big engines

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Sony PS3 | www.playstation.com

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© 2009 frog design. confidential & proprietary. July 2009Media Futures 09  The big story engine

TV BlobBox| www.tvblobbox.com

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but of course....

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the box is (semi) irrelevant

the software is the experience

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in other words...

they’ll buy cool hardware

come for quality content

and stay for the service

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big screens

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even the TV is finally changing

(it’s that snack thing again)

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Intel

Intel | www.intelconsumerelectronics.com

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frog design | T-Room Concept

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but....

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Clay Shirky, TED, 2009

“In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”

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social

ubiquitous

cheap

mobile

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the third screen,

the personal screen,

the social screen

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introducing tvChatter

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view live social commentary about your favorite TV shows as they’re being broadcasted

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coming soon to a screen near you...

www.tvchatterapp.com

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