Internet Advertiseme

nt

Advertisement

ANALYSIS TASKS

1. Explain the use of colour to sell the product.

2. Explain the use of words to sell the product.

3. Explain how the advert targets its audience.

EXPLAIN THE USE OF COLOUR TO SELL THE PRODUCT.

Nike is very clever in turns of the colour used in this advertisement. It has used black coloured background with white writings which is easy to read. And there is a picture of leopard, which explained the words used on the advertisement.

Explain the use of words to sell the product.

This advertisement has got very interesting and smart words like “What’s the secret of speed? Ask the master.” It is just the words to sell Nike, and it shows exactly what the secret of speed actually is. It showed how fast “wearing” Nike can actually be.

Explain how the advert targets its audience.

This advertisement is targeted for everyone who likes sports, any age, any gender, and any people who are active who enjoys high-quality sporting goods. Nike wants to show the audience how “fast” you can be wearing Nike clothes.