Making the Most of Web 2.0

TEDUniversity -TED2007César A. Zevallos Heudebert

Web 2.0“Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet— a more mature, distinctive medium characterized by user participation, openness, and network effects.” (Tim O'Reilly and Dale Dougherty - Web 2.0 Principles and Best Practices, O’Reilly Radar Fall 2006)

Web 2.0• Is our own human evolution, part of our nature.

• Is a complete new way of doing things in and with the Internet.

• Is where “the medium and the message is us” evolving in the way we socially live with and within it, networking, participating and contributing, using and enhancing it every day.

• It is a step towards the creation of our virtual intelligence.

What is MEME?An Idea that enters into your

mind and never leaves.

The story of a Meme

All Web 2.0 brand names are Memes.

They are starting to enter

in our mind.

What tools we will use?•Blogger a free website with a Content Management Tool, a convergence tool http://www.blogger.com

•Flickr a digital image repository to store or retrieve images and photographs http://www.flickr.com

•YouTube a digital video repository to store or retrieve digital video content and podcasts http://www.youtube.com

•Digg a social advertising tool to drive attention to your website http://www.digg.com

TED and Web 2.0The meaning of TED Technology Entertainment and Design has a direct relation to the meme Web 2.0:

T from the Technology we use from the Web 2.0 tools

E from the Entertainment and fun we get by mixing the web 2.0 tools togetherD from Design which is how "creativity"* helps us "to combine"* this Technology and Entertainment "to create value"*.

* Quotes from Sir Ken Robinson "TedTalk TED2006 Monterrey"

Learn by example How to build a free

dynamic web of a class with multimedia content and social advertising.

What is needed?

•Your content, the creative idea

•An email account

•Firefox 2.0

•Access to the Internet

How to build it?•Think of a name for your site, the name is a meme

and has to be of the following form: yourname.blogspot.com and think on your content, text, images, audios, videos, and spread the word.

•My memes ends up as

• Domain Name:http://web20demo.blogspot.com

• Title of my Blog: Making the Most of Web 2.0

•Register your accounts with Blogger, Flickr, Youtube and Digg.

•Use your imagination and create an experience. Mashup your text, links with free multimedia content from Flickr and YouTube in Blogger.

Relations between the tools

Point of ConvergenceOur Web

Social Networkingadvertising

Image ContentRepository

Video & Audio ContentRepository

How to advertise it?

• Think of an attractive title to link your site or post, the title has to be relevant to be dugg on digg.

• It is better to add a comment your recommendation to give a better explanation of the value of the subject.

• Remember digg is a community

What do you get? http://web20demo.blogspot.com

Content

meme

memes

Content

Images from Flickr

Links

Content

Video selection from Youtube

Now you have the memes, they will never leave you.

It’s time to get the most of the web 2.0!

Be part of our evolution!

Thanks