Magic Umbrella Cover

Presented by the guardians

Prototype 1

Prototype 2

Cost of production

No umbrella manufacturers in Singapore because…• Cost of labor is too high• Cost of materials is too high• Market size is too small

Cost breakdown

Our estimation for the retail price:

$1 material$0.5 printing$1.5 workmanship$7 umbrella (from Giordano)

Total $10

Maintain a good, high-class imageDon’t mind spending more

Survey

Survey Results

Would rain negatively affect or spoil your shopping or holiday experience?

Would be willing to pay for a limousine (~$50) or taxi (~$20-30) service on a rainy day?

Would you expect the hotel to provide a good, complimentary umbrella?