Direct eye contact with audience, engaging them

Title is big and bold. It’s a contrasting colour to the back ground allowing it to stand out, it’s a big chunky font with connotations of warmth and fun.

Synergy with DreamWorks, promoting them.

The characters are pulling silly faces anchoring the fun, light-hearted feel.

The top hat, traditionally worn by the ring leader, asserts the dominance, ‘the king of the jungle’ he’s clearly in charge of the group.

Synergy with Facebook, showing that that many people like it, and is self promoting by presenting itself to be a global product.

Tag line, further promoting the film, describing them as the most wanted and popular people in Europe.

Main character pointing at audience again engaging tem with the product.

All characters are pulling funny faces, humour fits to that of the target audience anchoring the fun light-hearted feel.

Audience are conveyed to be ecstatic to see them, implying the brilliant and something you have to see.

Selling themselves as a worldwide product, with connotations of success and equality.

Selling the soundtrack to their audience, its in a font that has connotations of fun, on a contrasting colour to the background of the website.

Mis en scene is a mixture of key elements from the film, things viewers may recognise or see in the film. Bright colours and things reaching out creates commotions of fun and excitement.

‘Camera angle’ is on level with characters, anchoring the easy fun feel. It’s a equal relationship if they’re on your level.