chance to create some of their own songs! The music video is just another step that artists take to grab fans attention and sell their records. In my eyes Reverie are doing a great job at what they’re good at”.

The song “Lines” was originally produced away from any major commercial record labels or their subsidiaries although if you class that as independent music Reverie has taken a whole different approach!

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Reverie covers Lucy Rose P.1

Is DIY really the best way? P.2

It’s all About the Audience P.3

I S S U E

I S S U E

J U N E 2 0 1 3

49

REVERIE COVERS LUCY ROSE!You heard it here first! Reverie are realising a music video for their new cover of Lucy Rose’s hit song Lines! They still want to take the story created by Lucy Rose and capture the heart break between girl and guy but tell the story themselves! You’ve probably heard the song many of a time on the radio but you haven’t seen anything yet! Lucy Rose signed over the rights to the song way back in November 2012 but does she regret this now the music video will be hitting the charts. We asked her how she feels! “I think it’s great that an upcoming band are using my words and emotions to get their voices to the charts and once they get there then maybe they’ll get a

Reverie have stepped up the game by taking the do-it-yourself approach to creating their music video by hiring their close friend to film and edit the music video for them free of charge and recording the music themselves using their colleges resources. You would have never heard of Madonna taking this approach with her music video for “Vogue” released in March 1990 costing millions of dollars! Although the video has been ranked as one of the greatest of all times in different critic lists and polls, and won three awards at the 1990 MTV Video Music Awards out of a total of nine nominations.

“I think it’s great that an upcoming band are using my words and

emotions to get their voices to the charts…”

IS DIY REALLY THE BEST WAY?

Principles for

Project

Management

Success

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an odd shake to it. Is this due to the scene being a memory? This isn’t put clearly in the music video and Reverie should maybe look back into this. We are then taken back to see the band which is done at a perfect point in the song and you can clearly see the band are taking you through the story. A little later in the video when we are back to the band performing the shot is overlapped with the girl from the what we’re going to call memories which links the band with the characters which hasn’t be done previously. As the song comes to the end the characters walk back (one following the other in an odd stalker manner) and I couldn’t help but notice the shot has been flipped and they’ve reused a shot from earlier on in the video. Is this done for a particular reason or are they just filling space? This needs

Yes it’s cheap or in Reverie’s case completely free but is it really the best way to go if you’re up and coming? Shouldn’t you fork out a little bit of money to get your foot through the door? Don’t get me wrong their music video for their cover of Lucy Rose’s song “Lines” is well made but is it good enough for the big channels playing along next to other Indie music videos like Biffy Cliro or Passenger? It starts off with a positive beginning, the band performing the song in what looks like a small venue which introduces the band nicely as this is their first official music video so they wouldn’t have been seen outside gigs before. It then goes onto a shot of an unhappy couple and you instantly get the feel of heartbreak which was mentioned earlier! The location works really well along with the genre of the song although the camera has

to be cleared up! Do I think this video could be shown on such music channels like MTV and VIVA? No, Do I think that with improvements it could? Yes! Reverie definitely has talent and could go far there’s no question about it but they just need to work on a few minor improvements before they get there and good luck to them!

Once upon a time independent meant you didn’t need help from others although now the genre term “indie” may include music that is not independently produced, and most independent music artists do not fall into a single, defined musical style or genre and usually create music that can be categorized into other genres. So although Reverie have recorded, filmed, editing and produced everything independently they are still going to have to compete with artists that have been signed and have loads of money to create a music video of better quality! Does this seem fair?!

Reverie’s cover of Lucy Rose’s song Lines sits nicely along with other indie music videos

in terms of characteristics! The band is shown often performing in small venues throughout the video which although is done across many different music video genres it’s particularly common in indie due it being expensive to film footage for the whole 4 minutes and they can re-use gig footage from their past performances.

Although the gig footage is in a different location all the fresh new footage is based in

the same location to save on travel and separate day equipment hire, this again saves money as independent bands work on low cost.

DOES INDEPENDENT STILL HAVE A MEANING?

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IT’S ALL ABOUT

THE AUDIENCE

Back to Reverie’s music video for “Lines” throughout the video men are very negatively represented. For example the music video makes it appear that the heart ache is entirely the guys fault and he doesn’t appear particularly upset about this which is definitely shown in the scene that he’s walking towards the camera and the girl is walking away. This would show that the music video is aimed more at female viewers than male due to the representation and they want to capture girls that feel the same way as the girl in the video does.

Although gender plays a big part of Reverie’s music video age doesn’t as much. Although the characters are both around the age of 18 the situation they are in could happen at any age.

You never know what to expect when watching a new indie music video as each and every one are so different as there really aren’t any rules when it comes to what goes and what stays out. So what sort of audience do you look for when researching? That depends more on the contents of the song than the genre.

The lyrics to the song “Lines” can be heard in different ways so I don’t believe many people could expect what was going to come from the music video. For example the lyrics for Taylor Swifts song “we are never ever getting back together” give a clear storyline so when the music video came out you knew what to expect or along those lines anyway!

Fo

They’re new, they’re upcoming and they’re going to be big! Why not catch them before all your friends know them? Before all your class mates are talking about them? Before their ticket prices go up! Experience their first music video and see how they interoperate Lucy Rose’s song Lines.

FOLLOW THE LINEIndie music should be created independently and low cost! Reverie has bought this to life with their music video showing how music videos should be created. Music videos show show another side to the lyrics not just be an excuse to dress up in fancy clothing and drive fancy cars it should be a story along

with the lyrics.