Scot Pilgrim Vs. The World

Film PosterFilm Magazine

Front Cover

Trailer Link on IMDB:

http://www.imdb.com/video/imdb/vi3904243225/

Drive

http://www.imdb.com/title/tt0780504/

Trailer Link on IMDB:

Star Trek: Into Darkness

Theatrical Trailer on IMDB: http://www.imdb.com/video/imdb/vi1137026585/

From what I have found from these genre differentiating films, there seems to be a lot of visual continuity with regards the films poster, trailer and film magazine front cover.

The key visual aspects identify the film in all areas of these medias.

These visual associations include:

Scot Pilgrim Vs. The World Drive Star Trek: Into Darkness

• Background Colours- Red, White and Black.

• Font Colours- Red, White and Black.

• Adventurous fonts.

• Font Style• Font Colour – Pink and

White.• Background Colours –

Blue, White and Black.• Protagonist – shots used

means that the audience can identify the character in the film.

• Background Colours –quite dark, grey and black feature heavily, to give it a Sci-Fi feel.

• Font – the same font is used on each one of these types of media. It’s professional, sophisticated and fits the film genre.