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I am an internet marketer with an SEO background. I used to be a circus performer. In this 5 minute Ignite (ignite.oreilly.com) speed presentation I explore the similarities of Search Life vs. Circus Life.
Citation preview
(a story)
?
circus search results
“To me, clowns aren't funny. In fact, they're kind of scary. I've wondered where this started and I think it goes back to the time I went to the circus, and a clown killed my dad.
“ - Deep Thoughts by Jack Handy
SAME:
ringleader
carnival barker
Matt Cutts
Danny Sullivan
the characters
siamese twins
animal herders
Tom Critchlow & Will Critchlow
Stephen Field & Strawberry Fields
SAME: the characters
Goat arriving at a conference.
(not kidding).
acrobats & jokesters
SAME: the characters
Daron Babin!
me!
@lyndseo!
Darren Dalasta!
Levi Wardell!
NOT THE SAME: trickery levels
regular people
circus magician
s
SEO black hats
SAME: Wrestling
SEARCHCIRCUS
Image courtesy of fscclub.com
SAME? Crafty Russians
SEARCHCIRCUS
Image courtesy of morrisonworldnews.com
NOT THE SAME: Elephants in the room
SEARCHCIRCUS
Image courtesy of nathanbond.wordpress.com
WHAT IF:
Or yellow shoes?
Mikkel DeMib
Rand Fishkin
Search Marketers wore orange suits?
WHAT IF:
Branded logoContact Info
Memorable URL
Search Marketers rode elephants to work?
Elephant can crush sports car
WHAT IF:
Speedcubing would make a comeback
Image courtesy of speedcubing.comMatt Cutts would go head to head with this guy for the ringmaster position
Image courtesy of Simon Heseltine
Geeks ran the circus?
WHAT IF:
Ring 1: Larpers
Image courtesy of wrytergrrrl
Geeks ran the circus?
Ring 3: This guy
Image courtesy of randomfunnypicture.com
Ring 2: Segway World of WarcraftImage courtesy of sprakparking.com
CIRCUS SEARCH
Smelling like poop
OK? Or
Not OK?
CIRCUS SEARCH
Pitching a tent
OK? Or
Not OK?
CIRCUS SEARCH
Being a geek
(Scares kiddos)
CIRCUS SEARCH
Getting to the (big) top by putting your legs behind
your head
OK? Or
Not OK?
Image courtesy of danny.oz.au
CIRCUS SEARCH
Showering with clowns
OK? Or
Not OK?
I guess I should have told you that my feet aren’t as big as my shoes.
Great show tonight, Slappy!
?Is Search Life like Circus Life?
CONCLUSION: Pretty much.
2 out of 3 “What If’s” work
OK in Search *and* in the circus: 0%
Same: 71%Not the Same: 29%
![2016.02 LegislativeTestimony Final [Read-Only] · 16/02/2016 · of the traveling circus and to inspire youth to engage in life-enhancing adventures in the circus arts. ... New England](https://img.pdfslide.us/doc/110x75/5fa7d7db3160af2cb656fe78/201602-legislativetestimony-final-read-only-16022016-of-the-traveling-circus.jpg)
