Kyan club branding launch pitch by and then

AN

PRESENTATION

http://www.andthen.co.in/

Friday 4 July 2014

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STRATEGIC REBRANDING

Friday 4 July 2014


A BRIEF RECAP OF THE BRIEF

> Kyan is an activity oriented brand

> Kyan club will have multiple new activities

> Kyan will be active all year round

> Kyan is for children, adults and families

> Kyan wants to be a holistic fun and activity destination

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Current Rational Benefits ACTIVE

+PASSIVE

ENTERTAINMENT

INNOVATIVE

ACTIVITIES

FRIENDSAND

FAMILY

RESTAURANT+

SOCIALDESTINATION

+BAR

ACTIVE EVENTS

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The Kyan experience

Time

ActionShared experiences

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And Then Branding Attributes_

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Fun

Wholesome

Active

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And Then Branding Strategy_

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DO WHAT YOU SAY! SAY WHAT YOU DO!

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And Then the approach_ _ _

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Branding Route 1 :The getaway

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Branding Route 2 :Something for everyone

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Branding Route 3 :Escape

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KYANlaunch campaign OOH - gateway at toll booths

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Entertainment & Humor

Kyan club branding launch pitch by and then