Katy Perry : RoarLinks between visuals and lyrics

Goodwin suggest that a lot of the lyrics will correlate with the visuals on screen, the visuals jut reinforce the lyrics there are many examples in the song roar:Scared to rock the boat and make a mess At the word scared she jumps as if she's frightened I see it all, I see it nowPoint of view shot, as the audience we see the view she can see.you’re gonna hear me roaryou can visually see a lion in animationAlready brushing off the dustKaty Perry physically wipes of the dust like she's getting rid of the past and starting freshOh oh oh oh oh ohshe gestures a calling sign, she raises both her hands to her mouth.

Links between music and visualThrough out the song when the lyrics appear ‘louder and louder’ Katy Perry's voice gets louder to show the relationship at this point you can also visually see her raising her hand to her mouth making a speaker like action- ndicating the high volume.In the music you can here several such as drums, the music is very tribal like this creates a link between the music and visual because you can associate tribal music to people those who stay in jungles and create music through drums.The music also contains a cricket chirping sound throughout the whole track which again relates to the setting of the music video, the jungle where crickets are most likely to be found.The music also seems to get louder when the narrative shows that Katy Perry has reached her goal and become a changed person.

Genre characteristicsPop genre music videos usually are based on love and relationships, Katy Perry's video conforms to the stereotypes of pop music videos you can clearly see the video is about relationship through the lyrics “You held me down, but I got up (HEY!)” and how she becomes independent from her partner.Pop videos also contain vibrant and bright colours which is evident throughout the whole song, colour is shown in various ways through her costume as well as the setting e.g. the jungle is in a very bold green colour.Animation has become very popular in pop videos now, because technology has developed which allows things like lions to be visible in videos, as it would be hard to get a real life one and allow the proximity that Katy has in the video

Intertexual referenceThe roar video is very similar to Tarzans iconic rope swing, Katy Perry does the exact same. At first instant when you see the video you will immediately refer to the jungle book because of the free roaming animals.Lion king reference king mainly due to the fact that there is a lion.The music video is also very story book like, because its start of ‘2d’ and then comes to life like a Disney film opening.

Notion of looking and voyeurismGoodwin suggest that in many music videos women are seen as objects. Similarly in roar Katy is firstly objectified but then however script is quickly flipped around at first you see Katy under the control of her male companion and she looks timid and frightened and her clothing indicates that she is not liking it. she walks timidly behind him whereas he looks proud and happy.There is a from of voyeurism where the audience get an insight of what she can she. The camera turns to a point of view shot. This shot gets the attention of the audience as they feel like they are part of the video.

Representation of artist, demands of record labels

Most artist play the main role in there music videos so that there image as an artist can develop and the audience can see that the audience can adapt to different scenario and also the amount of involvement they have in a music video project.female artist have a lot of close up shots to show that women can be independent and sexy. The clothing especially put across this message ,the creativity of Katy's costume show this, record labels have noticed the more sexy a female artist appears the more male audience they will receive that’s why they aim to put the minimum amount of clothing of female artists.

Narrative basedKaty Perry's video appears very story like about a women who changes to become independent from her male companion. You can see the change when she become independent ,the clothing colour becomes more vibrant and her facial expression indicate happiness. The music video can be said also as narrative based because it opens like a story book and then the action come to life ,the ending similarly closes the same way.