Multiplatform Game

Opportunities in Asia

John GoodaleVice President Asia

June 28, 2013

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What is Unity?• #1 game engine & development tools.• 1,900,000+ users worldwide.

– More importantly: 450,000+ monthly active.• 53%+ of mobile games today Unity-powered.• More platforms than any other engine.

– Yesterday just announced MS Windows Store, MS Windows Phone and Xbox One – will now be on all next-gen consoles as well as most mobile platforms.

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(and more coming…)

Unity Editor Usage – May 2013

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8.3 million Unity editor sessions.More than 6 million hours!!!

Growing each month.

Top Countries:1. United States2. China3. South Korea4. Japan5. United Kingdom6. Russia7. Brazil8. Taiwan9. Canada10. Germany

Game Trends in Asia

Disclaimers:“Asia” very diverse.

Exceptions to every rule.

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Japan: Game Trends

• Flight from console to mobile gaming.• Driven by popularity of SNS gaming.

– GREE, DeNA and other social network services.• “Unite Japan” (April 2013) attended by 1,500+

and has become Japan’s second largest game developer conference.

• Unity-powered games dominate mobile scene.

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Japan: Game Trends (movie)

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Korea: Game Trends

• Flight from client-based MMORPGs to mobile.– Within a 5km radius of our Gangnam office, there

have been 2,500 industry layoffs in last 12 months.• Many have been rehired in new mobile divisions.• Many new indie studios have launched.

– Android dominance has unified community.• Unity-powered games dominate mobile scene.

– 45% of Kakao’s games powered by Unity.

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Korea: Game Trends (movie)

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China: Game Trends

• Flight from client-based MMORPGs to web games.– This year, 30+ high-profile Unity Web Player games

to launch in China (that we know of).• Mobile games explosion imminent.

– Lining up for that market now is the smart move.• The numbers are staggering:

– 420 million mobile netizens.• 286 million active mobile gamers.

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55.5%

21.2%

1.6%6%

15.7%

Non classified

Southeast Asia: Game Trends

• Unity very active in the region:– Thailand, Singapore, Vietnam, Indonesia, Philippines,

Malaysia.• Mostly emerging markets:

– Difficult to monetize, but poised for growth.• Market keen on experimentation:

– Strong BlackBerry penetration with unique business models.

– Keen interest in Tizen.• Steady, strategic investment pays dividends.

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Unity & You in Asia: Tools• Author once, deploy everywhere.• Unity will continue to support relevant platforms.• As demonstrated recently by

recent partnership announcements with:– Tizen.– BlackBerry.– Qualcomm.– Microsoft.– More to come…

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(and others)

Unity & You in Asia: Services

• With offices/staff throughout Asia, Unity may be able to help get your content distributed in most markets throughout Asia.

• Unity has already helped publish 25+ games in China through 20+ distribution channels.– Just launching similar services in Korea.– Japan content services likely to spin up in 2014.

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Union China: Overview

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development support porting & testing services commercialization1 2 3

China core service offerings

Union China: A Case Study

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• “Ballistic” Unity-powered iOS premium game:– Our Nanjing-based team took this game and:

• …ported it to Android.• …turned it in to a

freemium game.• …did Mandarin

translation.• …added local payment

options.• …QA’d it across dozens of local devices.• …commercialized the game across several “vortals.”

Unity Community

In Asia and beyond, as the Unity community grows,

we’ll be happy to help you move forward.

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THANK YOU

John GoodaleVice President AsiaUnity TechnologiesU.S. Cell: +1 (208) 921-0108Japan Cell: +81 (80) 3913-9208Korea Cell: +82 (10) 3083-5757john@unity3d.comSkype: johncgoodaleQQchat: 2208723497

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Smartphone Explosion

• 1.5 billion worldwide today.• 6 billion by 2018.

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36 years (1976-2012) for PC to reach peak of 1.5 billion.

Just 10 years (2003-2013) for smartphones to reach 1.5 billion. 15 years to reach 4x that number.