Embed Size (px)
DESCRIPTION
Presentation about Libraries serving Gen X, Gen Y, Millenials and other younger adults.
Citation preview
It Ain’t Hip, Happening or
Hot: Why Gen-Xers Think You're Irrelevant
and What to Do About It
You’re not really irrelevant, but you
play one on TV
Connection is where it’s at
get Out of the library
The library is the sweet spot.
“
”Michael Porter ( LibraryMan )
Libraries should be about the people they’re for, not about the services we think they need.
“”
Barbara Fister, Gustavus Adolphus College, MN
Library core values should match customer and community core values.
Do yours?
Rad i cal Trust in Patrons and
Zappos Core Values
•Deliver WOW Through Service•Embrace and Drive Change•Create Fun and a Little Weirdness•Be Adventurous, Creative, and Open Minded•Pursue Growth and Learning•Build Open and Honest Relationships with Communication•Build a Positive Team and a Family Spirit•Do More with Less•Be Passionate and Determined•Be Humble
Customer Connection
Librarians have made retrieval and accuracy a god – disregarding what users’ preferences are
-Chrystie HillInside Outside and Online: Building Your Library Community
“We want to get freshmen in the door, showoff our space, and hopefully make
them feel comfortable. Let them see that we are approachable and not stogy. We want to set the bar high and raise their
expectations of what the library is or can
be.” -Brian Matthews the Ubiquitous Librarian
Why not?
Poker?
Deliver my materials
to my doorstep.
No cell phones
(really?)No Patrons. Simple.
Millenials send and receive
100s of texts a day
Your library should have an app& u shd ofr txt alerts!
Make it unbelievably to Use Your Library
EASY
I want things to work and work well…If it’s hard to use, limited in weird ways or
doesn’t have interesting-to-me content, I’m gone
– Michael Stephens
These images were produced by Queens Library. Design by Interactive & Print Designer: Laura E. Sgambati. Concept by Chief Marketing Officer: James A. Keller.
These images were produced by Queens Library. Design by Interactive & Print Designer: Laura E. Sgambati. Concept by Chief Marketing Officer: James A. Keller.
These images were produced by Queens Library. Design by Interactive & Print Designer: Laura E. Sgambati. Concept by Chief Marketing Officer: James A. Keller.
I want to start my own
business.
Is the
library where I go for help?
National
Novel
Writing
Month
170,000
Do you
offerTransactions or
Experiences?
We Live in an
Experience Economy
Expand Our Chance to Participate
Over 400 million people use Facebook
Interaction and Engagement
Is your social media presence full of announcements?
or personality?Don’t be the library, be a person.
Seth Godin : Libraries
are no longer
places for obscure books.
The web is that.
Libraries are places
to organize
the communit
y.
“
”
60%
Is this the message you want to send?
Or this?
Johnson County Public Library
Or…something like this?
Or even better, this?
Show Your
Face
Shift from sites of information to sites
ofcollabora
tion input
creation
NY Public Library has 80,000 Followers
Txt Referenc
e FAIL
Natural Langua
ge not
Dewey
Collection
development
Where To Go for the Good Stuff
No one owns these in my county.
eReader owners who say they read more with an eReader than before.
40%
Where are you on ebooks?
Some people don’t want to chat, be known,
have a conversation(though some do!)
I eat at home with your books (I also read on the beach
and in the bathtub!)
So let me, no,
encourage me to do it at the librarycan you say café?
Like, gawd, let me pay online
already!
Click here to donate
Be a CSA Pick Up
DIY
How to Make Homemade Hard CidarOr Homebrewing
Curbly
Ikea Hacker
Communal hybrid of a public library inside a pub
Your Computer
Classes SuckWhere are the
classes on:
Lake Placid Public Library
Compost Bins and Programs around Sustainable Agriculture
First Time Home-Buyers
Power of the Unexpected
Doing things together creates community.
Michael Wesch
CRAZY
Book Club over drinks at the bar?
YesandYes
GiveThemWhatThey Want
Take a Look at the Apple Genius Bar
Online Interviews with Bloggers/Authors
like 7 impossible Things Before Breakfast
Trivia Night!
to see what’s happening.
Where are people going?
What are people doing?
Go there. Or bring it in.
LOOK
5 Web Celebrities You’ve Never Heard
Of
and s
hould
keep a
n e
ye o
n
Dooce
Cory
Doctorow
Seth
Godin
Ree
DrummondThe Pioneer Woman
Frank
Warr
en
Technology
Entertainment
Design
Our time would be better spent observing the core needs of our communities and thinking of exciting ways to meet them. And here’s the
kicker: while access to information seems likely to be a core need for some time to come, checking materials in and out of a library may not.
-Aaron Schmidt (Library Journal)
You’re not really irrelevant, but you
play one on TV
Connection and engagement
is where it’s at
