ISIS WOMEN INTERNATIONAL

COMMUNITY COMMUNICATION

ISIS WOMEN INTERNATIONAL

HISTORICAL BACKGROUND

HISTORICAL BACKGROUND

• 1974 “ Create opportunities for women’s voices to be heard, strengthen feminist analyses through information exchange, promote solidarity and support feminist movements across the globe.”

• Named after the Egyptian goddess Isis ( full of wisdom, creativity and knowledge)

• Originally founded and based in Rome Italy. Eventually transferred to Manila in 1991 to reach out its third world constituents.

• Started in 1994, ISIS used radio as their strategies to spread their advocacy.

3 Sections of their radio advocacy

• Radio production training which deals with equipping women with the necessary know how of the different aspects of radio production.

• Production of broadcast ready materials.

• Radio broadcasting, which is a daily or a weekly airing of radio programs by buying airtimes from radio stations

PROGRAMS AND EPISODES

• MAVIC BELLEZA in charge of the Media and Information Services .

• RADIO PRODUCTION TRAINING FOR ASIAN WOMEN BROADCASTERS (held on April 2000 in Bangkok Thailand)

RADIO PRODUCTION TRAINING …..

PROACTIVE RESPONSE TO THE PERCEIVED LACK OF

GENDER SENSITIVE PROGRAMMING FROO LOCAL

RADIO STATIONS

INTERVIEWING FOR RADIO, STUDIO, AND LOCATION

RECORDING, CUT AND DUB EDITING, DIGITAL EDITING

AND THE USE OF INTERNET FOR RADIO

FOCUSED ON THE BASICS OF RADIO PRODUCTION WITH EMPHASIS ON MATERIALS

DEVELOPMENT

PROGRAMS AND EPISODES

• MAVIC BELLEZA in charge of the Media and Information Services .

• RADIO PRODUCTION TRAINING FOR ASIAN WOMEN BROADCASTERS (held on April 2000 in Bangkok Thailand)

• SOUNDCHECK: ADVANCE RADIO TECHNIQUES AND PERSPECTIVES FOR WOMEN IN ASIA AND THE PACIFIC ( held on June 2002 at the ISIS headquarters in Quezon City Philippines)

SOUNDCHECK: ADVANCED RADIO TECHNIQUES AN PERSPECTIVES FOR WOMEN IN ASIA AND THE

PACIFIC

INTENDS TO TAKE WOMEN’S ADVOCACY TO THE

CONTEMPORARY WORLD THROUGH A MULTIMEDIA

STRATEGY.

WIDENED WOMEN’S OPTIONS IN TERMS OF INFORMATION

DESSIMINATION

PROGRAMS AND EPISODES

• MAVIC BELLEZA in charge of the Media and Information Services .

• RADIO PRODUCTION TRAINING FOR ASIAN WOMEN BROADCASTERS (held on April 2000 in Bangkok Thailand)

• SOUNDCHECK: ADVANCE RADIO TECHNIQUES AND PERSPECTIVES FOR WOMEN IN ASIA AND THE PACIFIC ( held on June 2002 at the ISIS headquarters in Quezon City Philippines)

• SINA AKTER from Bangladesh, member of Naripokkho, a women’s activist organization , produced an inspiring piece concerning the prevalent practice of the bride giving dowry to the bridegroom as part of the wedding arrangement.

PROGRAMS AND EPISODES

• Michelle Tan ( Philippines ) and Sriyapali Priyanka (Sri Lanka) made a collaborative output about the customs connected with courtship and marriage in Sri Lanka and Philippines.

• The purpose of the training-workshop is to enable women to become competent in all stages of radio productions.

• Aims to empower women through the use of radio in advocating for gender sensitive approaches in life and development

PRODUCTION OF BROADCAST READY MATERIALS

PRODUCTION OF BROADCAST READY MATERIALS

ISIS HAS PRODUCES THREE KEY BROADCAST READY MATERIALS • AWIT NG BABAE• ISIS RADIO PLUGS • THE STORY OF FOOD

AWIT NG BABAE (WOMENS MUSIC)

• The whole concept of the album is based on the desire to portray women from a very positive perspective

• Generally talk about empowerment, where women are encouraged to stand up for themselves and become real protagonists in advancing the welfare and dignity of their gender.

• Hindi Sila Kundi Ikaw and Bumangon ka ‘t lumaya.

AWIT NG BABAE (WOMENS MUSIC)

Not they but you

“learn to take it, they say

Such is fate , that’s your luck

Pick up the pieces of your self-image

Make it whole and never more

Allow it to be shattered

By the force of wits and fists

Injurious, enslaving

Not they, but you

Have the right to choose”

Rise and Free yourself

“Woman

You have the right to make mistakes

You shouldn’t be abused

Especially in your own home

Woman

Enough of this

Rise and free yourself

From the violent world you’re in”

RADIO PLUGS

• Violence against Women•Women and Migration•Women’s images in the Media•Women and Food Security •Women’s Empowerment in Agriculture•Women’s Reproductive Health

RADIO PLUGS

• According to ISIS , the plugs are aimed at raising awareness on the many issues and concerns of women in the region and highlighting the important roles that women play in the development process.

RADIO PLUGS

Violence against Women

“Apply the right amount of foundation and, viola, no more black and blue. Oh, and eye shadow, something bright to hide that nasty bruise. And open your eyes more, darling. A little lipstick will do. But please, find the voice and speak!”

“Don’t hide behind the make up, mommy. No powder, no lipstick. Just you and your smile.”

Women and Migration

“My dear Vicky, mama is all right. A few months from now, debts to the recruiter will be paid”

(voice of the employer) “Here all foreigner are suspects. No, I will keep your passport.”

“Dear Vicky, life here is good. I will come home to you any day now”

“Dear Mama, even my teachers are going away. My friends ad I think we will make a better life here so no mother will have to go away.”

RADIO PLUGS

Women’s images in the Media

(seductive lady) “are you man enough, taste my whiskey”

“is it me?”

(teenage girl) “do you dream of a whiter, smoother skin”

“is it me?”

(Newscaster) “she was naked when found in the dark street, hogtied”

“is it me?”

“I’m not a victim, a product, a blind consumer, a vamp. I’m a girl, a writer, a CEO, a scientist, a farmer, a leader. And I’ll make this world a better place for me”

Women Fishers

“I have to salt and dry the fish”

“Fresh fish, very cheap”

“My fish for your can of milk”

“I can do your laundry for rice”

“Oh my baby…………………….”

RADIO PLUGS

Women’s empowerment in Agriculture

Women’s Reproductive Health