Internet Watch: Rough Trade Records

VELLUET Quentin

What is Rough Trade Records?

• Birth in 1978• Developped through Geoff Travis’ shop oppened in 1976 in London.

• First release with a french punk rock band: Metal Urbain – Paris Maquis

What is Rough Trade Records?

• 1980, due to success, the label moves to Blenheim Crescent (London) in bigger premises.

• 1983 the label signs The Smiths

• 1984 Rough Trade moves again in Kings Cross.• 1991: Unfortunate business decisions, credits

issues, Rough Trade was over…until 2001.

« The Modern Age »

• 2001, the label reappears and signs the first release of The Strokes: The Modern Age.

• Since this times, the label don’t stop its ascension and signed peoples like The Libertines, Arcade Fire or Belle & Sebastian…

Audience

• The target here would be music lovers of all ages.

• Rough Trade can touch all people, because their philosophy is the openness of mind.

Example of a message

• Message of the 14/10/2011:– Abstract: Rough Trade records presents a new chronicle

that invites their artists to perform a song in the basement of the label, here is Ryan Sambol from Strange Boys.

– Author: Rough Trade Records– Date of publication: 14/10/2011– Index terms: Rough Trade Records/Strange Boys/Show– Found with Twitter: https://twitter.com/#!/RoughTradeRecs

– URL: http://www.roughtraderecords.com/strangeboys/4145/strange-boys-rough-trade-basement-tapes

Watch Strategy

• Many watch strategies:– Rough Trade’s Twitter account– Rough Trade’s Newsletter– Google Alert with « Rough Trade Records » as

keyword.– Searching for blogs who would talk about the

actuallity of the label.