Institutional Research Record label 1 Roc nation is a record label which is suited to out artist as they have most of the top rap artists signed to them, it also creates a fan base for the artist as soon as the become signed due to the celebrity status and respectability that its founder Jay-z (Rapper also) has gained through out his career. Rap artist that Roc nation have signed such as J.Cole have great exposure as are well connected to rap legends such as Jay-z and Kanye West so while up and coming they can be opening artists to such artists. So they fan base so becomes opens up to them. Other rappers previously signed to Roc nation have maintained the same fan base and gone on to release anticipated albums due to the “hype” Roc nation created for them.

J.Cole Sideline Story Wale - Ambition Record label 2 Island records also a well known record label that has a large array of successful who have had numerous number ones between them this would be a good record label for our artist to join as they have a good reputation in the music world due to the success of there artist such as Florence and the machine and the late Amy Winehouse who won best new comer at the Grammys. Television channels A music channel that our artist is more likely to be on a channel like MTV that has a wide target audience as they have a large variety of their channels. E.g. MTV base, MTV Hits, MTV Dance. Which suggests that caters to many different target audiences equally. MTV also highlight new music videos on their timeline e.g. premier of new video. So that people are drawn into watching the video the 1st time it is played on the T.V

4 Music is one of the best channel for or artist music to appear on as they are well know for helping UK artists breakthrough to main stream. For example during the start of 2011 4 music announced a list of artists to watch (up and coming artists) on artist that

list was a name of a UK rap artist called Wretch 32 (real name Jermaine Sinclair) is a grime MC and rapper from Tottenham, North London he has been a around the “Grime scene” since 2006 with his first mixtape teachers training day which bout about a buzz in the underground scene however, he did not break in to mainstream until late 2011 with his single “Don’t Go” which reached number on in the UK in August as a viewer of 4 music and a wretch fan I believe he managed this with the exposure that 4 music gave him through T.V appearances, interviews, performances and even information on their website about him till this day. This is the sort of exposure that is need for our artist as it showcases the artists material through many ways converting 4music viewers in to followers of the artist as the feel obliged to support whatever 4 music ask them to.

Radio Station BBC Radio 1 The radio stations such as radio 1 have one of the widest listeners on air so for our artist song to be played on a radio station such as Radio 1 it would reach a

wide and diverse audience. “7.1 million weekly listeners tuned in to his show” The Telegraph BBC 1Xtra 1Xtra is quite a new radio station aimed at a more ethnic audience “BBC Radio 1Xtra specialising in new black music” this may be better for are artist as he could be accepted easier as he is ethnic as well.