A2 Media: Initial IdeasA2 Media: Initial IdeasSamantha JewissSamantha Jewiss

Idea 1: Music Video Idea 1: Music Video The first idea for the A2 Media Coursework Portfolio was to The first idea for the A2 Media Coursework Portfolio was to create our own create our own music promo videomusic promo video accompanied by a accompanied by a digipak. digipak.

Before beginning to decide on a chosen song we Before beginning to decide on a chosen song we researched different types of music and genres as well as researched different types of music and genres as well as existing music videos whereby my partner and I could gain existing music videos whereby my partner and I could gain inspiration.inspiration.

Our possible choices included:Our possible choices included:

Holes Inside by Joe BrooksHoles Inside by Joe Brooks - - http://www.youtube.com/watch?v=zCPlkVgMUDwhttp://www.youtube.com/watch?v=zCPlkVgMUDw

Fix You by Secondhand SerenadeFix You by Secondhand Serenade - - http://www.youtube.com/watch?v=NLpRd3AEh8Yhttp://www.youtube.com/watch?v=NLpRd3AEh8Y

Vampire Money by My Chemical Romance Vampire Money by My Chemical Romance - - http://www.youtube.com/watch?v=P3L6T0dfHa0http://www.youtube.com/watch?v=P3L6T0dfHa0

Professional Griefers by Deadmau5 Professional Griefers by Deadmau5 - - http://www.youtube.com/watch?v=FTNN2LHNOsMhttp://www.youtube.com/watch?v=FTNN2LHNOsM

The Thing About Us by Steve Moakler The Thing About Us by Steve Moakler - - http://www.youtube.com/watch?v=JmRs_0FGrpshttp://www.youtube.com/watch?v=JmRs_0FGrps

‘‘Fix YouFix You’’ – Secondhand – Secondhand SerenadeSerenadeOur most preferred song to use is Holes Inside by the Our most preferred song to use is Holes Inside by the

acoustic rock artistacoustic rock artist Secondhand Serenade. Secondhand Serenade.

Our target Our target audienceaudience for this song would be unisex, for this song would be unisex, appealing to both genders. The age range that this song appealing to both genders. The age range that this song would appeal to would be from 15 - 25 years old - would appeal to would be from 15 - 25 years old - however this may vary depending on the individual and however this may vary depending on the individual and personal music tastes. The intended audience would be personal music tastes. The intended audience would be those interested in the acoustic genre, and enjoy the those interested in the acoustic genre, and enjoy the latest releases within this style of music.latest releases within this style of music.

Mise-en-scene Mise-en-scene of the music promo video will follow a neutral of the music promo video will follow a neutral colour scheme which suits the laid back style of the acoustic colour scheme which suits the laid back style of the acoustic song. As the song is about relationships, some would argue a song. As the song is about relationships, some would argue a neutral colour scheme may reflect the negative emotions of a neutral colour scheme may reflect the negative emotions of a break up however it could be suggested the neutral and break up however it could be suggested the neutral and unexciting tones juxtapose how many different emotions one unexciting tones juxtapose how many different emotions one may feel on the inside yet expose little on the outside - little may feel on the inside yet expose little on the outside - little emotion/neutral tones are all that can be seen on the exterior, emotion/neutral tones are all that can be seen on the exterior, or music video. The costume and make up of the actors within or music video. The costume and make up of the actors within the promo video will be chosen to reflect the emotions that are the promo video will be chosen to reflect the emotions that are being portrayed, such as red to indicate love and black/grey to being portrayed, such as red to indicate love and black/grey to connote to more sad and negative emotions. We shall use connote to more sad and negative emotions. We shall use props such as guitars as well as outside locations to portray props such as guitars as well as outside locations to portray freedom.freedom.

Our music video will follow a Our music video will follow a narrativenarrative reflecting a relationship reflecting a relationship between a boy and a girl - we found that within our research between a boy and a girl - we found that within our research prior to deciding, relationships were a conventional feature prior to deciding, relationships were a conventional feature within the content of a music video. We also decided as we within the content of a music video. We also decided as we read the lyrics that a relationship would be best to portray the read the lyrics that a relationship would be best to portray the song. Our main idea is to feature a boy playing an acoustic song. Our main idea is to feature a boy playing an acoustic guitar/singing as well as cutting to a parallel storyline where guitar/singing as well as cutting to a parallel storyline where the girl is struggling to deal with her emotions. The video will the girl is struggling to deal with her emotions. The video will show how each individual tries to deal with the break up, show how each individual tries to deal with the break up, flashbacks to the couple in better times and also current flashbacks to the couple in better times and also current images of the couple trying to work their problems out. The images of the couple trying to work their problems out. The video will include a range of shots such as close ups showing video will include a range of shots such as close ups showing emotions clearly as well as establishing shots setting the emotions clearly as well as establishing shots setting the scene. scene.

Fix You by Secondhand SerenadeFix You by Secondhand Serenade - - http://www.youtube.com/watch?v=NLpRd3AEh8Yhttp://www.youtube.com/watch?v=NLpRd3AEh8Y

Music Video InspirationMusic Video InspirationWithin researching music videos as well as Within researching music videos as well as songs, we found a video that has acted as a songs, we found a video that has acted as a firm inspiration for our ideas. Plain White Tfirm inspiration for our ideas. Plain White T ’’s s song song ‘‘Hey There DelilahHey There Delilah’’ has a very neutral has a very neutral and basic video following the relationship of a and basic video following the relationship of a boy and a girl. They use neutral tones as well boy and a girl. They use neutral tones as well as showing parallel storylines through the as showing parallel storylines through the splitting of the screen. splitting of the screen.

http://www.youtube.com/watch?v=h_m-BjrxmgIhttp://www.youtube.com/watch?v=h_m-BjrxmgI

The use of dark neutral tones reflect and The use of dark neutral tones reflect and connote loneliness which is a key emotion connote loneliness which is a key emotion which is portrayed. which is portrayed.

The use of splitting the screen I find is a very The use of splitting the screen I find is a very good idea to portray how two people get on good idea to portray how two people get on with their lives and time carries of regardless. with their lives and time carries of regardless. We may use this idea within our work We may use this idea within our work however may vary it up to avoid just however may vary it up to avoid just producing a very similar video to a different producing a very similar video to a different song. I think that within our work we will be song. I think that within our work we will be using more outside locations to portray using more outside locations to portray freedom - this could connote to a freedom - this could connote to a relationship/break up where individuals are relationship/break up where individuals are no longer committed yet still feel closed in, or no longer committed yet still feel closed in, or now have the opportunity to explore in their now have the opportunity to explore in their own way.own way.

Idea 2: Teaser TrailerIdea 2: Teaser TrailerFor our second idea we decided to do a For our second idea we decided to do a teaser trailerteaser trailer following the following the horror horror genre.genre.

The target The target audienceaudience would be both males and females interested/enjoy scary films and over the would be both males and females interested/enjoy scary films and over the age of fifteen (due to violence and horror content).age of fifteen (due to violence and horror content).

The teaser trailer will show parts of the film that will appeal to the audience the most in order to The teaser trailer will show parts of the film that will appeal to the audience the most in order to convince/persuade them to view the full film. The convince/persuade them to view the full film. The mise-en-scene mise-en-scene of the teaser trailer will feature of the teaser trailer will feature the stereotypical dark setting including eerie forests and an abandoned house. This will conform the stereotypical dark setting including eerie forests and an abandoned house. This will conform to what the target would expect and hopefully deliver something that would appeal to them. to what the target would expect and hopefully deliver something that would appeal to them. Actors will conform also to the stereotypical stock characters, such as featuring an innocent Actors will conform also to the stereotypical stock characters, such as featuring an innocent young girl as the protagonist. young girl as the protagonist.

The teaser trailer will show a variety of camera shots such as establishing shots, close The teaser trailer will show a variety of camera shots such as establishing shots, close up/reaction shots as well as quick cuts to build anticipation and tension which would be up/reaction shots as well as quick cuts to build anticipation and tension which would be accompanied by a soundtrack which creates an scary and tense atmosphere for the viewer. accompanied by a soundtrack which creates an scary and tense atmosphere for the viewer.

The The narrativenarrative of the trailer will be of a young woman who has recently moved into a new house. of the trailer will be of a young woman who has recently moved into a new house. She is moving things about in the house and comes across a box with a necklace which She is moving things about in the house and comes across a box with a necklace which belonged to the original owner of the house, who committed suicide. Unknown to this fact, the belonged to the original owner of the house, who committed suicide. Unknown to this fact, the protagonist takes and wears the necklace and paranormal activities take place in the house as protagonist takes and wears the necklace and paranormal activities take place in the house as well a presence haunting her. I feel as if this storyline conforms to the horror genre and well a presence haunting her. I feel as if this storyline conforms to the horror genre and hopefully appeal to fans of the genre. The teaser trailer only shows small and brief scenes from hopefully appeal to fans of the genre. The teaser trailer only shows small and brief scenes from the full film so can focus on the parts that will entice the audience/viewer, such as the featured the full film so can focus on the parts that will entice the audience/viewer, such as the featured necklace and the woman reacting to things happening which are left unknown to the necklace and the woman reacting to things happening which are left unknown to the consumer hopefully enticing them to watch the full featured film. consumer hopefully enticing them to watch the full featured film.

Teaser Trailer InspirationTeaser Trailer Inspiration

Similar existing films that are within the horror Similar existing films that are within the horror genre include The Haunting of Connecticut, genre include The Haunting of Connecticut, where the house was a former funeral where the house was a former funeral directors and appears to be haunted. directors and appears to be haunted.

http://www.youtube.com/watch?v=MRJA3lN0xCQhttp://www.youtube.com/watch?v=MRJA3lN0xCQ

I will also use a female as the stock character I will also use a female as the stock character as this is stereotypical of a horror where they as this is stereotypical of a horror where they are vulnerable victims. Examples of this are vulnerable victims. Examples of this include Scream 4 where a large majority of include Scream 4 where a large majority of the victims are females. the victims are females.

http://www.youtube.com/watch?v=UlaZfOiGaCUhttp://www.youtube.com/watch?v=UlaZfOiGaCU

Idea 3: Short FilmIdea 3: Short FilmFor our third and final idea my partner and I decided on a For our third and final idea my partner and I decided on a short filmshort film of the of the thriller thriller genre.genre.

The target The target audienceaudience would be unisex, and the film would be rated a 12+ certificate. It would would be unisex, and the film would be rated a 12+ certificate. It would appeal to those interested in similar films of the thriller genre.appeal to those interested in similar films of the thriller genre.

The The mise-en-scene mise-en-scene of this film would include both inside and outside locations, such as within a of this film would include both inside and outside locations, such as within a house and in a forest/cycle track. The storyline hints at a theme of corruption so this could be house and in a forest/cycle track. The storyline hints at a theme of corruption so this could be portrayed through worn down buildings for example. Costumes will reflect the personality of the portrayed through worn down buildings for example. Costumes will reflect the personality of the characters. For example, the protagonist (a woman) will wear normal everyday clothing to characters. For example, the protagonist (a woman) will wear normal everyday clothing to show how the events could happen to anybody.show how the events could happen to anybody.

The The narrative narrative will show a woman being confronted by a patient who has escaped from a mental asylum. will show a woman being confronted by a patient who has escaped from a mental asylum. The patient tells the protagonist about the secrets going on behind the walls of the institution that people The patient tells the protagonist about the secrets going on behind the walls of the institution that people on the outside are oblivious to. Since the woman was aware of what the patient told her, she notices that on the outside are oblivious to. Since the woman was aware of what the patient told her, she notices that people begin to watch her in her everyday life. She grows paranoid and goes to the authorities to explain people begin to watch her in her everyday life. She grows paranoid and goes to the authorities to explain the situation, however they dismiss her views and accuse her of being insane and section her to the the situation, however they dismiss her views and accuse her of being insane and section her to the mentally unstable institution. The narrative highlights a corrupt society and authority whereby normal mentally unstable institution. The narrative highlights a corrupt society and authority whereby normal people are unknown to what really happens behind closed doors.people are unknown to what really happens behind closed doors.

As this is a short film, it will include a variety of different camera angles and shots. To make the overall plot As this is a short film, it will include a variety of different camera angles and shots. To make the overall plot seem more interesting, we could place the end at the start and the main body of the film showing what seem more interesting, we could place the end at the start and the main body of the film showing what happens leading up to it, in a non-linear narrative.happens leading up to it, in a non-linear narrative.

Short Film InspirationShort Film Inspiration

A similar film that displays the A similar film that displays the corruptness of society and authority corruptness of society and authority include The Changeling.include The Changeling.

http://www.youtube.com/watch?v=57_t2BFZaK8http://www.youtube.com/watch?v=57_t2BFZaK8

Additionally, Shutter Island helps portray Additionally, Shutter Island helps portray what it could possibly be like in the what it could possibly be like in the environment of a mental asylum.environment of a mental asylum.

http://www.youtube.com/watch?http://www.youtube.com/watch?v=5iaYLCiq5RMv=5iaYLCiq5RM

Peer Feedback• After compiling our set of ideas for our A2 Coursework ideas, my partner and I

decided to gain peer feedback on our proposals to see which ones appealed to the target consumers the most.

Ellie - “I think the music video is the best option because it looks the most researched out of all the ideas.”

Lauren - “I like all three of the ideas but I prefer the look of the music video. The storyline is relatable and I think more people would watch the

music video compared to the other ideas.”

Jamie - “I like the look of idea number one. The song is quite popular and it’s a good opportunity to make a creative video that appeals to a wide audience”.

Martin - “I choose idea one because it looks like they have more of an interest in the song and genre compared to the others. This will affect the outcome of the video I think in a positive way because it has

more enthusiasm behind it.”

After obtaining the views of our peers we have decided to go with their opinion and choose the music video idea. By listening to their views we will be able to create a media product that the audience will want to consume, rather than creating something that is already on the market that people don’t want to see. The song Fix You by Secondhand Serenade does not have a music video, so therefore this is an opportunity for us to be creative with our work and make a successful product that will hopefully appeal to our target audience.

Peer Feedback• After compiling our set of ideas for our A2 Coursework ideas, my partner and I

decided to gain peer feedback on our proposals to see which ones appealed to the target consumers the most.

Ellie - “I think the music video is the best option because it looks the most researched out of all the ideas.”

Lauren - “I like all three of the ideas but I prefer the look of the music video. The storyline is relatable and I think more people would watch the

music video compared to the other ideas.”

Jamie - “I like the look of idea number one. The song is quite popular and it’s a good opportunity to make a creative video that appeals to a wide audience”.

Martin - “I choose idea one because it looks like they have more of an interest in the song and genre compared to the others. This will affect the outcome of the video I think in a positive way because it has

more enthusiasm behind it.”

After obtaining the views of our peers we have decided to go with their opinion and choose the music video idea. By listening to their views we will be able to create a media product that the audience will want to consume, rather than creating something that is already on the market that people don’t want to see. The song Fix You by Secondhand Serenade does not have a music video, so therefore this is an opportunity for us to be creative with our work and make a successful product that will hopefully appeal to our target audience.