Gold Sponsor Silver Sponsor Organiser

Information Session

July 5th, 2011RMIT Vietnam SGS Campus

Information Package

Gold Sponsor Silver Sponsor Organiser

Information Session Agenda2:30 – 3:00 Well-come Guests2:30 – 2:50 Net-working

Information Session3:00 – 3:15

Presenter

IntroductionMarketing Challengers 2011 - OverviewPham Minh Dung (Project Manager)

Toyota Motor Vietnam3:15 – 3:35

PresenterCase Study LaunchedLuong Duy Tien (Toyota Marketing Manager)

3:40 – 3:45 Q&A

Small Game (5 mins)

Marketing Challengers 20113:45 – 4:10Presenters

IMC Plan & Marking CriteriaPakawat Kietisaksopon and Melvin Fernando

4:10 – 4:15 Q&A

Warm-up Game Awards

During the Information Session, if you have any further questions, please ask the guide standing in the hall for paper, then come back to Information Booths later to receive your answers.

OVERVIEWMarketing Challengers 2011 is a city-wide marketing competition for all undergraduate

students in HCMC. The competition is organized by RMIT Vietnam Business Club with the outstanding support from RMIT Vietnam Marketing Lecturers. This year, we are proud to have Toyota Motor Vietnam (TMV) as a Gold Sponsor and TRADECO Construction as a Silver Sponsor. The competition is expected to bring students valuable chances to expand their network, apply their study, enjoy team work experience and discover how far their talent can go!

Students from over 30 universitites say YES, I can go BEYOND my talents!

TIMELINE

Gold Sponsor Silver Sponsor Organiser

July 10th 11:59 PM Deadline for Registration Online form

Round 1

Marketing Quiz 30 multiple choice questionsONLINE

July 11th 8:30 PM Marketing Quiz Launched MarCha Website

July 17th 11:59 PM Deadline for Marketing Quiz MarCha email

Proposal IMC PlanONLINE

July 8th 9:00 PM Case Study Launched MarCha Website

July 31st 11:59 PM Deadline for Proposal MarCha email

August 12th 9:00 PM Round 1 Result Announcement www.marketingchallengers.com

Round 2TBA TBA Marketing Tour Toyota Motor Vietnam

August 19th 2:00 PM Final RoundMelbourne Theatre

RMIT Vietnam SGS Campus

The CompetitionMarketing Quiz:

The quiz must be taken via the official website This Marketing Quiz weights 10% of the total mark for the first round (including

Marketing Quiz and Proposal) The Marketing Quiz can be optional

Proposal of the competition The proposal must be the IMC Plan for the case study given. Submission must be in soft-copy and sent to MarCha email from before July 31th

Proposal must be within 12 pages including appendix and cover page and written in Times New Roman, size 12

Marketing Tour of the competition Free Marketing Tour to Toyota Motor Vietnam Only for 5 best teams of Round 1

Final of the competition The maximum length of the exposure will be fifteen (15) minutes per team and ten

(10) minutes for the questions asked by the board of judge and audiences. The presentation of the team and any documents related (the slides, videos,

documents …) must be submitted to marketing.challengers@gmail.com 48 hours before the Final Round

FAQs

Gold Sponsor Silver Sponsor Organiser

1. How the proposal will be marked?Answer: The proposal will be marked based on our official marketing criteria. The marking criteria are presented in the Information Session. Or, you can check out the Marking Sheet in this booklet or www.marketingchallengers.com

2. What if, in the Final Round, one member of a team cannot participate, will the team be able to continue the competition.

Answer: This is not only for the Final Round but also for the competition. After deadline of the registration, teams can continue the journey even if teams’ members cannot participate. In case there are not enough members to go on with, team leader can resign the team from the competition. Any changes should be bounded with the rules and regulations above.

3. Can one person join two teams at the same time?Answer: Unfortunately, no. One person can only join one team.

4. Are there any special benefits for teams that submit the proposal early?Answer: the biggest benefit is your team will have more time to rest during the summer. In case your team and another one have the same mark, you will be the chosen to go to the Final round if your proposal submission is earlier.

5. Is Marketing Quiz a team activity or individual activity? What are the questions about?

Answer: Marketing Quiz is a team activity. The Marketing Quiz is about marketing-related questions. However, you are encouraged to research to answer all 30 questions correctly.

6. I’m an overseas undergraduate student, can I participate in your competition?Answer: Yes, you can participate in the competition. However, you have to make sure than you can present at the Final Round in case your team is one of the best 5 teams.

Thank you