18.11.13

This Week...exFEARiential advertising, battle of the consoles, carrie, jingle bells, the epic split

exFEARiential advertisingJohn St

Battle of the consolesPlaystation & Xbox

CarrieSony Pictures

Jingle BellsNBA

The epic splitVolvo Trucks

John St, the Toronto advertising agency known for Pink Ponies and Catvertising, has now launched ExFEARiential Advertising, a PR campaign spinning off the recent spate of stressful prank stunts in the advertising business. LG Pranks, Nivea Stress Test, and Telekinetic Cafe Carrie all go so far. But John St takes fear seriously. Creative director Chris Hirsch explains, “Most ads are dramatic. We want them to be traumatic.” “Give your customers an experience they’ll never, ever forget. Muggings. Riots. Babynappings. We’ll do anything to get your brand noticed.” .

ExFEARiential AdvertisingJohn St

Battle of the ConsolesPlayStation and XBox

Sony has fired the starting gun on the European leg of its Playstation 4 (PS4) advertising campaign just days ahead of the console’s launch across the region. Meanwhile, Microsoft is putting the finishing touches to its own pan-European marketing effort for the Xbox One as the ongoing marketing battle between the two looks set to reach new heights.

Sony Pictures - CarrieSony

For the up coming Sony Pictures release, Carrie, Sony have a number of initiatives that are really boosting the viral and experiential strategies. Previously we saw the destruction of a coffee shop.In particular this Facebook idea. ASUs are driving traffic to app that requests you to ring Carrie on your phone.Give her a call to find out……

Sony Pictures - CarrieSony

NBA Stars Play 'Jingle Bells' NBA

NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel, which involves more than just bouncing balls this time!

It seems like every week, Volvo produce another stunt video for us to enjoy which demonstrate their steering systems. They are pretty excited about the dynamic steering system that they have put into their new trucks, and they got Jean-Claude Van Damme on board to help it spread the news.In "The Epic Split," the Belgian martial arts master starts off standing with each foot on the side view mirror of a Volvo truck. The trucks — driving in reverse — slowly drift apart, forcing Van Damme into a full split.The steering system is designed to improve precision and stability, using an electronically controlled electric motor.The calm look on Van Damme's face, combined with Enya's "Only Time" for a soundtrack, drives home the message this steering this precise is easy with the new system.

The epic splitVolvo Trucks