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How to Self-Publish a Book

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In the old days, the only way for writers to publish a book was through a publisher. This meant finding an agent, pitching editors, and hoping that one of them likes it. Then writers would lose control of their books because the editor and publisher would oversee content, interior design, cover design, sales, and marketing. And this describes what the lucky few writers experienced. Most writers were simply rejected or ignored, and they never published a book. I'm going to show you how you can write a book and publish it. Are you ready to get started?

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Page 1: How to Self-Publish a Book

SELF-PUBLISH A

B O O K

How to

by Guy Kawasaki

Page 2: How to Self-Publish a Book

I N T R O D U C T I O NIn the old days, the only way for writers to publish a book wasthrough a publisher. This meant finding an agent, pitchingeditors, and hoping that one of them likes it. Then writers wouldlose control of their books because the editor and publisherwould oversee content, interior design, cover design, sales, andmarketing.

Those days are gone because of the rise of self-publishing. Now writers can publish their own books and control their own destiny.

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F O R T H E R I G H TR E A S O N S

Write

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4 G O O D R E A S O N S T O W R I T E(a) You have accumulated knowledgethat merits sharing; (b) You want to further an idea thatbenefits mankind; (c) You want to entertain, amuse, orinspire people; (d) You want conquer the intellectualchallenge of writing a book.

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T H E R I G H TT O O L S

Use

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T H E S E A R E T H E T O O L S I U S E

(a) Microsoft Word (writing)(b) Adobe InDesign (layout)(c) Evernote (collecting anything)(d) Dropbox (backing up)

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The single biggest mistake authorsmake is waiting until their book isdone to start working on social media.

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M A R K E T I N G P L A T F O R MS O C I A L M E D I A

Build a

Start immediately!

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K I N D L E P L A T F O R MA M A Z O N ' S

Start with

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O N

D E M A N D

UsePrint

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Paying more for print on demand surebeats eating 900 copies when yoursales don’t meet your expectations.

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T H EC R O W D

Tap

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T A P T H E C R O W D

The crowd is a beautiful thing. It has helped mecomplete my outlines, provided me with stories toillustrate my concepts, content edited, copyedited,reviewed for Amazon, and evangelized my books. If Ihad to put a number to it, I’d guesstimate that feedbackfrom the crowd makes my books 50 percent better. 

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Your goal should be to producea book that is better than aNew York publisher’s.

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P R O F E S S I O N A L SHire

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H I R E A P R OThere are three ways that a book can scream,“self-published by an amateur:” 

Your goal should be to produce a book that isbetter than a New York publisher’s—think“artisanal publishing.” 

(a) Lousy interior design(b) Crude fonts(c) Poor copyediting

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P O S T A G E S T A M PThink

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T H I N K P O S T A G E S T A M P

There is a fourth way that a book can scream “self-published,”and that’s a lousy cover. Canva, the company that I work for,offers a series of free templates to help you design aprofessional looking cover. You can also hire a professional for$1,000 to design your cover, but I encourage you to at leasttry making your cover from one of our templates. The mostimportant thing about your cover is that it looks great whenit’s the size of a postage stamp because that’s the format thatpeople will see most of the time.

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Y O U R

e B O O K

Test

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You cannot quit your way to success.

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But you’ll never know unless you try, and younever give up. 

 

My last piece of advice is don't give up.

It may take years to be a successful author.

You cannot quit your way to success..

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Good luck on your self-publishing journey!

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D E S I G N E D i n

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