Honey Promotion Package

By Cameo Montague-Raveneau

Film Poster Analysis

The tagline- “Her dreams. Her terms” implies that the dominant female character positioned in the centre frame has to get through many obstacles in order to reach her dreams. This also suggests that she plays a strong-minded, ambitious and determined main character.

The images behind the dominant female character, features clips from the film; this helps to establish the narrative of the film.

This image indicates that there is romance involved in the storyline.

In this image the female character appears to be taking part in a dance class. Her white outfit makes her stands out from everyone else in the frame and suggests that she is the dance teacher.

All of the mini images behind the main character feature Honey with curly hair whereas in the image of her centre frame she has straight hair which looks as though it has been professionally styled. This implies that the narrative is of her journey of becoming a dancer.

The image of the famous rapper Missy Elliot is used as a unique selling point; this will widen the target audience by also gathering Missy Elliot fans to watch the film.

The title of the film is in a bold sans serif font in white with rounded edges ; this makes it more suitable for the lead female role. The white colour connotes that she has an angelic like personality- caring/ sweet like honey?

This says “soundtrack featuring new music &hits from Missy Elliot, Fabulous, Jadakiss and Sean Paul this indicates that the film is targeted at fans of r’n’b music.

The colours used in the poster are gold, black and white. The gold emphasizes the title of the film- "Honey” because it is a similar colour to the substance honey. Wearing a black outfit is commonly associated with being classy and serious , therefore it connotes that the head female character is strong-willed and eventually reaches her goal which is to become a professional dancer.

This particular image is of a wall covered in graffiti. This suggests that the main character journey to success began from starting off in a disadvantaged residential area in the city. This is a conventional aspect of a dancing movie as street dance started within the streets.

This image links to the image of graffiti behind the lead character, it suggests that she somehow helps create a good impact on the youths in her community.

Honey Film trailer

Flashes

• Immediately as the trailer starts there are a series of flashes followed by rapid edits of a group of youths dancing in what looks like an abandoned car par with walls covered in graffiti. This introduces the theme of youth vandalism and street dance.

Distributors logo

• Following the previous flash edits is the appearance of the film distributors logo.

• Universal Pictures is mainly known for distributing mainstream films therefore, it will appeal to a wider audience; independent films are more likely to be harder to come across.

Encounter with youths• This image shows a group of

teenagers laughing at the female character on the left hand side of the frame.

• Dialogue used in this scene: “I like that, you guys should come to my class.” Actor Lil Romeo ( also used as USP) response: “You’re class?” with a look of disbelief. “I teach hip hop at the centre.” other boy responds: “Centre? “, and then they fall over in hysterics, this shows that they don’t take her seriously and don’t believe that she has the potential to dance as well as them- not on their level so to speak.

Introduction to conflict...

• This image illustrates the conflict within the storyline; the struggles she is confronted with in order to achieve her goals. It is clear from the image that she is auditioning for something- in this case something to do with dancing. Her downturned expression immediately alerts viewers that she is frustrated and upset.

Beginning of success...

• These images contrast with the image on the previous slide as it shows that the lead character is finally making it in the dance world of music videos. The expression shown on her face expresses happiness and fulfilment, making it obvious that this is her dream and that she is finally reaching it.

• The mis en scene in this scene includes a man slightly out of shot on the right-hand side holding up the type of camera that is often associated as being a paparazzi camera, plus the bright white car behind the two characters centre frame (Honey and another character) indicate that she has now become famous.

• Here it is apparent that she is on the road to becoming a professional choreographer however te fact she appears to be unaware that she is being watched by a man who is man cast in shadow on the left-hand side of the frame suggests that he is going to try to sabotage her success.

• This image illustrates a struggle, she is not responding in an appreciative way to his kiss; sexual harassment.

USP

• Missy Elliot and the singer Tweet are used here as a unique selling point; gathering fans of both Missy Elliot and Tweet to watch the film. In addition to this, considering both of these artists produce r’n’b music the trailer will also attract many r’n’b fans.

Messages within the film...

Reaching out to youths, making a difference in peoples lives for the better.

Her earrings could be interpreted as symbolising her link to life on the streets- the ghetto; implying that she shares something in common with the boy.

The text “ reaching out” is symbolic to their handshake across the table; reaching out to shake hands as a sign of respect and understanding

...

Love interest, romance in the storyline; this may appeal to female viewers as statistic shows women are more likely to opt to see a romantic film.

The text “taking a chance” here suggests that the male character here helps inspire Honey to fulfil her dreams and never to give up.

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This gesture is often used as a sign of respect therefore, respect is also a message that raised in this film.

Release dateFilm website: this allows curious and potential viewers to research the film.

Soundtrack: this highlights that music plays a major part in the film.

Distributors: the distributors logos featured will also attract more people to watch the film. For example, Universal pictures are an extremely well-known company and most commonly cater for family audiences and mainstream films ; family targeted films are some of the most watched films ever.

“Coming Soon”: People can plan to see the movie once it is released.